As a beauty-obsessed individual, I spend so much time educating myself on what is happening in the beauty space. I stay up to date with the newest releases, newest brands, and industry trends.
Needless to say, my passion for the beauty industry has resulted in my amassing a large beauty collection. Although I own a lot of makeup and skincare, I work hard to rotate through my collection and use up what I own. (Read my 20 in 2020 Project Pan Intro here.)
In the past few months, I’ve chronicled my makeup collection, category by category. Although this series started out as a way to be more transparent about what I own, it has turned into something much bigger for me. It opened my eyes to the way that my overconsumption led me to unintentionally purchasing dupes (particularly within my eyeshadows)!
In today’s post, I will be discussing my indie beauty single eyeshadow collection ranking.
Unlike my previous ranking posts, I will not be ranking the individual indie beauty single eyeshadows in my collection but will be discussing how I organize my single shadows. However, as with most posts in this series, I’ve included swatches of each indie beauty eyeshadow in my collection.
Clionadh Cosmetics first came onto my radar when YouTuber, Elle S, talked about the Canadian brand’s formulas on her channel. However, I never felt inspired to purchase from the line until I saw Angelica Nyqvist swatch the entire Stained Glass Multi-chrome collection on her channel. Needless to say, I jumped at the chance to order from this brand.
Clionadh Cosmetics Stained Glass Collection
My only complaint with the Stained Glass Collection is the pan shape. While I understand the reason for the square shape, I hate that these do not look cohesive with the rest of the single shadows I own.
Devinah Cosmetics is a brand I discovered through my favorite colorful unicorn and Swedish YouTuber, Angelica Nyqvist. I purchased the Midnight Affair Matte Shadow bundle when I was attempting to dupe the Melt Gemini palette because I found these grungy, fall-like tones to be super cool and unlike any other shadows in my collection.
Devinah Cosmetics Midnight Affair Single Shadow Bundle
Devinah Cosmetics is an under-hyped indie beauty brand. Although Devinah Cosmetics makes one of my favorite indie beauty single eyeshadow formulas, buyers should be cautious that these hand-pressed shadows are soft. The soft formula makes it easier to pick up intense pigmentation, but also easier to make a mess.
Give Me Glow Cosmetics Single Shadows | $7.00 (CF)
Like so many of the other indie beauty single eyeshadows included within this roundup, I had an intense desire to try the Give Me Glow Cosmetics eyeshadow formula. Out of all the indie beauty brand single shadows on this list, the Give Me Glow Cosmetics singles (and palettes) are the hardest to get your hands on.
Give Me Glow Cosmetics Single Shadows
Give Me Glow Cosmetics are constantly out of stock – and for good reason. The Give Me Glow eyeshadow formula provides intense pigmentation across a wide variety of finishes and colors.
JD Glow may make the most impressive single shadows I’ve ever tried, the Galaxy Shadows. These shadows look ultra high shine, metallic, and almost wet on the eye. At $7.50, they are some of the most expensive shadows included in my indie beauty single eyeshadow collection, BUT these shadows come in the largest pan sizes.
JD Glow Multichrome Shadows
JD Glow’s Galaxy Shadows are well-known and loved by many indie beauty lovers. These ultra glittery, shiny metallic shadows have a light, unique fluffy texture. These shadows provide an ultra wet shine to the lids.
JD Glow Galaxy Shadow Swatches
The Multi-Chrome shadows stopped me in my tracks when I first saw these circulating around Instagram during the late winter/early spring of 2019. These are expensive, but the quality is superb. At the time, the formula was incredibly unique, but now several brands make similar shades.
First, I need to get this off my chest: I am bitter that I purchased my Looxi shadows at double the current selling price ($5.00). Despite this bitterness, I do love the Looxi formula because of how incredible pigmentation and unique color selection. At the $2.50-$3.00 price point, these are a major steal.
I purchased many of the below shadows around the same time as my Devinah Cosmetics purchase. Any guesses on which shades made their way into my Melt Cosmetics Gemini Palette dupe roundup?
Looxi Beauty Single Eyeshadows
Similar to ColourPop, Looxi Beauty is known to discontinue products fairly quickly. As such, most of the shades featured in my collection have been discontinued.
Shades owned: Aquarius (Aurora), Firefly (Aurora), Queen of Mean (Aurora), Lucid (Aurora), Chicory (Matte), Maple (Matte), Moss (Matte), Spiced (Matte), Deep (Metal)
Looxi Beauty Single Eyeshadow Swatches
Makeup Geek – Matte Shadows | $5.99 (CF)
Makeup Geek creates a beautiful array of matte, metallic, and shimmer shadows and was one of the brands that originally brought single shadows to the forefront of the YouTube beauty community. Despite being an OG influencer brand, I had never tried any singles from the brand until 2019 when I was trying to dupe the Melt Cosmetics Gemini Palette.
The shades I purchased, Creme Brûlée, Mocha, and Tan Lines are considered iconic, staple matte colors in the Makeup Geek Line. These are pigmented and easy to blend, and I’d definitely try more from her range.
The way single shadows are organized and stored can have a major impact on how frequently the shadows are used. Originally, I used to store my palettes in empty 24-pan ColourPop Palettes but switched over to a large, singular empty palette from Adept. This made it easier for me to see all my singles at once.
Additionally, I like to organize my singles by brand and by a color gradient. Not only is this organization more visually appealing to me, but it makes it easier for me to ideate color pairings in my head.
Although I prefer storing my palettes in my big single case, I keep my smaller palettes handy for travel or for building cross-brand micro palettes to dupe other popular palettes or to use when traveling.
Final Thoughts on my Indie Beauty Single Eyeshadow Collection
Single shadows are an amazing option for anyone who wants the ability to customize their own palettes or to dupe certain high-end palettes or new releases. Buying single shadows can be more cost-effective than buying palettes because palettes often contain “filler shades” that are often included in palettes. Put another way, over time we buy many of these same shades over and over again in pre-made palettes. Moreover, by buying indie beauty eyeshadows, you can support indie beauty brands that are owned by badass women founders.
Although there are many positive benefits to buying single eyeshadows, there are major drawbacks, too. First, makeup beginners, many have difficulty building their own color stories. Second, it is possible to buy singles and never reach for them. It becomes costly to buy single shadows that aren’t used. Finally, single shadows are often discontinued more frequently than palettes.
Personally, I love my indie beauty single shadows because they are some of the most unique colors that I own. I love having the ability to customize my own palettes or build micro-palettes with the colors that I own.
Disclaimer:I am in no way intending to brag about my beauty collection or to show off any wealth. I work hard to buy what I own and so much of what is in my collection has been purchased at a discount or given to me as a gift. Moreover, these items have been garnered over the years.
Do you prefer using pre-made palettes or customized palettes? Do you have a favorite eyeshadow formula? Let me know in the comments below.