I was consumed by the hype and hysteria of the Fourth of July sales that went on earlier this month. Mood wise, I'm a mix of excited, anxious, and guilty because I spent way beyond my means this month. Nevertheless, I chronicle my spending journey on my blog, so I wanted to share this big, Cruelty-Free beauty haul.
At this point, it should go without saying that I'm a beauty fanatic. The only thing I love more than trying a new beauty product is discovering a new beauty brand. With the proliferation of social media and influencer marketing, there are so many cool, indie brands bursting onto the scene. In today's post, we'll be exploring some indie or lesser-known brands currently on my radar.
Social media plays a huge role in influencing the purchasing decisions of millennial men and women, since so many of us are actively engaging with influencers, brands, and our own network of friends and family online. Through Facebook & Instagram's advanced targeting capabilities, as well as through the brand and influencers that we follow, we are being bombarded with a bevy of products in our feeds. Recognizing the way social media impacts what we buy and how we interact with brands, I thought I'd share the products that Facebook/Instagram "made me buy".