With tons of beauty content on YouTube, it can be a struggle to discover new content creators. If you’re bored with your current subscription list, then please check out these 8 underrated Beauty YouTubers worth watching.
Underrated Beauty YouTubers – The Artists
Julia Mazzucato | Cruelty-Free Beauty Tutorials, Lookbooks, and Hauls
I found Julia’s channel after YouTube suggested I watch her Massive Eyeshadow Declutter. However, I knew I’d enjoy her content because of her outstanding talent.
Angelica Nyqvist | Beauty Tutorials, Reviews, and Makeup Updates
Angelica is the queen of color. She is unmatched in her ability to put together uncommon colorful eyeshadow combinations. She played a huge role in influencing my return to colorful eyeshadows.
From a product review standpoint, Angelica constantly pushes out thorough reviews. Her reviews detail her experience, showcase swatches, and demonstrate 1-2 looks with the featured product.
Angelica constantly updates her subscribers about new makeup releases in her weekly series “New Makeup – Going on the Wishlist or Nahh.” I like that she includes a mix of mainstream and indie brands and that she offers critiques on each release she mentions.
Jen Luvs Reviews | Beauty News & In-Depth Beauty Reviews
Jen puts out extremely well-researched and thorough product reviews. Not only does Jen speak on a product’s wear-time and ease of application, but she often will provide an analysis of a product’s ingredients.
Jen’s weekly makeup news series set her apart from other creators in the beauty space. These series, What’s Up in Makeupand the Makeup Minuteare a rundown of the week’s biggest industry news.
Smokey Glow | Beauty Commentary, Reviews, and Tutorials
I started watching Smokey Glow in the latter half of 2018 and I’ve been addicted to her channel ever since. When I watch her videos, I feel like I’m having a conversation with one of my friends about makeup.
Although she sometimes discusses beauty community dramaand other controversial topics, Hannah is always articulate and thoughtful in her responses.
Outside of her beauty commentary, Hannah does product reviews and tutorials. Even though her tutorials do not garner as many views as her commentary-style videos, I appreciate her for continuing to share her tutorials. She isn’t afraid to post a look that didn’t come out like she hoped it would.