Not only only is today’s post a collaboration with two of my beauty blogging besties, Simone of Beautymone and Mimi of Blushy Darling, but it is a super creative take on a Best & Worst of Beauty roundup. We’re tackling the FMK Beauty Brand Tag and sharing with you the products that we’d mess with, marry, or kill from 10 of our favorite makeup brands. Curious to see what I lust after, love, and despise? Please keep reading.

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What is the FMK Beauty Brand Tag?

The FMK Beauty Brand Tag started out as a holiday collaboration between four YouTubers: Elle S, Tina (aka The Fancy Face), Audra at Home, and Emily Hanhan. Although technically not intended as a tag, I loved the concept and creativity of this collaboration. We’ve all watched and read roundups of the “Best and Worst” products from a brand, not I hadn’t seen this style of post done in this way.

Similar to the original collaboration, we each chose 10 beauty brands to focus on in our posts. However, we chose 3 of the same brands (Charlotte Tilbury, Fenty Beauty, and MAC Cosmetics) and 7 unique, unduplicated brands. Personally, I’m super curious to see what products Simone and Mimi would commit to and what products they’d trash.

For those of you who may not be aware eFF, Marry, Kill is a question-and-answer style game that forces players to choose 3 people or entities that they’d mess around with, marry, or toss. Originally a popularized game for talking about celebrity crushes and a common sleepover or party game.

1. Anastasia Beverly Hills

F: Anastasia Beverly Hills’ Brow Wiz is a product that I continue to play with, but never commit to. While I love the effect that the Brow Wiz gives to the brows, I still find myself faithfully repurchasing Benefit products. Nevertheless, a sale on the Brow Wiz always catches my attention.

M: I know this is an unpopular choice; however, I would marry the Anastasia Beverly Hills Luminous Foundation. This foundation gives the skin a naturally radiant, healthy appearance that looks skin-like.

P.S. I need to clarify that this would be my second marriage because my first spouse, the Master Palette by Mario, passed on. See my Anastasia Beverly Hills Palette ranking.

K: The bronzers need to go. Not only is the shade range strange (all mid-tone choices with no depth), but the formula is patchy and difficult to blend. Horrible. Instead, read about some bronzers that I do like to use!

2. Charlotte Tilbury

F: I bet that you expected me to choose Charlotte Tilbury’s Luxury Eyeshadow Palettes. However, the Bronze and Glow is the product that I enjoy messing around with the most. This highlight-contour duo provides the most natural sculpted effect to the face. However, the terrible shade range is the reason why I cannot consider this product a tried-and-true partner.

M: Out of all the amazing Charlotte Tilbury products that I’ve tried, I am committed to the brand’s Hollywood Flawless Filter. Not only is this a unique primer-highlighter hybrid, but it is one of Charlotte’s most inclusive products in her entire line.

K: Out of all Charlotte Tilbury products I’ve tried, I would kill the brand’s Airbrush Flawless Filter Foundation. Overall, this foundation looks and feels like heavy, cakey foundation.

3. ColourPop

F: One of my favorite ColourPop products to mess around with is the brand’s pressed eyeshadow formula. I own a ton of ColourPop eyeshadows from pressed single shadows, traditional eyeshadow palettes to monochromatic 9-pan palettes. I love messing around with these affordable gems.

M: Do I need to say it? Was my post swatching 57 super shock eyeshadows not enough? The ColourPop Super Shock Shadow shimmers continue to astound me with their unique finishes and wet-shine. However, I need to clarify that the Super Shocks featured within the brands pressed palettes are NOT the same.

K: Honestly, I’m not sure which is worse: the Ultra Glossy Lips or the Ultra Matte Liquid Lipsticks. Both are dry, crusty messes with poor staying power and lackluster formulas, so both need to go. Read about my experience using the Ultra Glossy Lips from the Villains Collection.

4. Fenty Beauty

F: This is an unpopular opinion, but I love the Sun Stalk’r Instant Warmth Bronzer in Shady Biz from Fenty. However, this isn’t a product I could marry. The orange-leaning undertone of this shade forces me to first apply contour to balance out the warmth.

M: The Fenty Gloss Bomb in the shade Fenty Glow is my all-time favorite gloss formula. In fact, this is the only high end lip gloss that I’ve used up and repurchased. Therefore, it goes without saying that we’re in a deeply committed relationship. I love the sheer, rosy shine this gloss gives my lips.

K: Since 2017, Fenty has struggled to create eyeshadow palettes. While I stand by my review of the Deep Neutrals Eyeshadow Palette, the formula is far from my top 10 favorites.

5. Glossier

F: The Lid Star Liquid Shadows are a ultra-sheer, glittery formula that I love to wear on barely there makeup days. While I couldn’t commit to these shadows forever, I love using them for an occasional soft look. Check out my Glossier brand review for swatches of these light shimmer shades.

M: Glossier’s Cloud Paints are one of my all-time favorite cream formulas. In fact, this is the formula that made me realize that I could wear cream products despite having oily skin. I love the paint and NYC skyline theme behind the products, too. See where they rank in my blush ranking.

K: Unfortunately for me, the Glossier Skin Tint is one of my least favorite base products of all time. Not only does this skin tint have barely any coverage or pigment, but it looks oily on my skin. While I love light coverage base products, I want them to feel barely there. The skin tint doesn’t feel like that. Read about foundations that I love in my foundation ranking for oily skin.

6. Kosas

F: To be candid, I thought about marrying the Color & Light Duos, but I left them at the altar. Although these are one of my favorite cream blush and highlighter formulas, I need to actively remember to reach for these duos before powdering my face. Also, after falling head over heals with another Kosas cheek product, I had to choose the product that I reach for most often.

M: The KOSAS Sun Show Moisturizing Baked Bronzer is one of the most natural, flattering bronzers in my collection. I love the sun-kissed glow this gives the skin, as well as the satin sheen this provides. Read my full thoughts on this clean makeup face product in my in-depth review on the Sun Show Bronzer.

K: I wanted to love Kosas’s 10-Second Eyeshadows so badly; however, these liquid shadows have a strong chemical scent and settle in the tube in a way that looks unappealing. Also, I just don’t reach for liquid shadows enough. With these faults in mind, these liquid shadows need to go!

7. MAC Cosmetics

F: With such a large catalog, picking the MAC product that I’d mess around with was a challenge. However, I have to choose the Mineralize Blush in Warm Soul, because I feel like it is the embodiment of my Blush Friends with Benefits. Warm Soul has been a staple in my collection for years. In fact, at one point it was my all-time favorite blush. Despite using this less frequently, I still enjoy wearing this blush every time I play with it.

M: MAC’s Fix+ is an iconic product for good reason. This is one of the best setting sprays for breathing life back into skin that looks too dry or powdering. Therefore, I’d have to marry this reliable gem.

K: I struggled to pick the MAC product that I’d kill because there are a few products that come to mind. However, the MAC product that I dislike most are the Retro Matte Liquid Lipsticks. First, these liquid lipsticks are dry AF. Second, they have poor lasting power. Third, the tubes break in strange ways. And finally, they’re way more expensive than most formulas, but perform far worse. Read about my experience with the two Retro Matte Liquid Lipsticks from the MAC Selena La Reina collection.

8. Maybelline

F: I refuse to choose one product to mess around with – the Lifter Glosses and mascaras (overall) are just too good to be left of out of this roundup. The Lifter Glosses are the closest dupe to the Fenty Gloss Bomb that I’ve ever tried. As such, there is good reason these sold out at Ulta when they launched. However, Maybelline continues to create iconic mascaras that beauty lovers of all ages love and adore.

M: There are very few concealers that I love more than Maybelline’s iconic Fit Me or Age Rewind. And there are no concealers that I’ve repurchased more than the Age Rewind. We are in a committed partnership.

K: Even though Maybelline’s eyeshadow palette formula has improved over the years, this category remains the brand’s weakest link. From foundation to mascara, liquid and bullet lipsticks to eyeliner, Maybelline makes a ton of high quality makeup staples. However, there are more affordable brands that still make better eyeshadows more consistently.

9. Melt Cosmetics

F: The Gel Liners from Melt Cosmetics are products that don’t get nearly enough hype. Every gel liner I’ve tried from the brand has been super pigmented, easy to manipulate, and long-lasting. Therefore, I’ll continue to fool around with this outstanding formula.

M: You had to know that I would marry the Melt Cosmetics Eyeshadow Palettes. I am obsessed with the brand’s ultra-pigmented formula, unique color stories, and concept dedication. In fact, I love the shadow formula so much that I’ve ranked all of my Melt Cosmetics Palettes. However, if I was forced to marry only one palette, I’d marry the Gemini Palette while carrying on an affair with the Muerte Palette! 😛

K: LOL if you know me well then you know which Melt Cosmetics product I’d kill. The glitter glosses are some of the worst glosses I’ve had the displeasure of using. Not only are these glosses incredibly sticky, but there are literal, thick glitter chunks in the pan. Plus, seeing how the gloss congeals in the tube makes me think of glue.

10. Milk Makeup

F: The Flex Highlighter in Lit is a breath-taking champagne highlighter that gives the skin a blinding, wet-looking sheen. As such, I continue to mess around with this highlighter.

M: If I could marry one Milk Makeup product, I would choose the Milk Makeup Kush Mascara. I’ve raved about my love for this mascara in my original Milk Makeup brand review, so I’ll just share the cliff notes. This mascara lifts, lengthens, volumizes, and blackens my lashes like no other.

K: Out of all the Milk Makeup products I’ve tried, the Cooling Water is the product I’d kill. This product caused a pretty sever reaction that made my skin burn for days. Therefore, I stay away. However, the Kush Growhouse Lash Serum was a close second because it did nothing for my lashes or brows.

Final Thoughts on the FMK Beauty Brand Tag

The FMK Beauty Brand Tag is one of the most fun tags that I’ve ever participated in. Not only did I enjoy watching the videos from the original creators, but I loved planning out this post with Mimi and Simone.

Like most tags, I have fun talking about my collection in such creative ways while also learning more about my consumption habits as a makeup lover. First, there were brands that I wanted to talk about within this tag, but couldn’t for one of two reasons. There were no products that I’d truly kill from the range. Or, I haven’t tried enough from certain brands to dictate what I’d marry, mess with, or toss out. In fact, there are brands that I own a TON from that I felt I couldn’t properly assess.

Second, this tag highlighted how rare it is for beauty lovers to have a tried-and-true brand that meets all of their makeup needs. For example, I would need to use the product I’d marry from each brand in order to create a full face.

In 2021, I hope to really get to know my collection again. I want to progress past the talking phase of the relationship and start dating more of my collection lol. Given that my No Buy will prevent me from swiping right on new products until April, I won’t keep searching for the next new favorite. Instead, I’ll have to learn to love what I already own.

Check Out These Fun Beauty Tags

If you enjoyed reading the FMK Beauty Brand Tag, you should check out our original collaboration where we shared the products we’d buy during a $1,000 dream shopping spree at Sephora. Read my post, Mimi’s post, or Simone’s post.

Read my thoughts on the best and worst palettes in my collection in the Eyeshadow Palette Tag. Then, check out my post participating in the A-Z Eyeshadow Palette tag to see if I have a palette that represents every letter of the English Alphabet.

Struggling with shopping or buying makeup? Read my thoughts on consumerism and makeup buying in the Low Buy x No Buy Tag, the Project Panner Tag or the Diary of a Beauty Addict.

Let’s connect on social media: Instagram | Twitter | Pinterest | Bloglovin’ | Influenster

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Do you agree with my choices for the brands featured in the FMK Beauty Brand Tag? What are your favorite and least favorite products from these brands? Please let me know in the comments below.

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