Did you know that the Kardashian sisters' first beauty venture, Khroma Beauty, in 2012 (renamed Kardashian Beauty) was a total flop? Although the drugstore-priced brand could have been a game changer in the affordable beauty game, the Kardashians' lack of involvement with this license brand proved to be lack luster. However, by 2015 the Kardashians' youngest sister, Kylie Jenner, was kicking ass and taking names with the launch of her highly coveted Kylie Cosmetics lip kits. Despite the initial reluctance from beauty influencers and die-hard beauty addicts, Kylie's infamous brand began to win over the detractors. In 2017 when Kim Kardashian launched her beauty line, KKW Beauty, fans and critics were skeptical of the brand. Was Kim's new venture a cash grab after seeing how Kylie's brand catapulted the reality star to billionaire status or would KKW bring Kim's iconic beauty looks to the masses?
When it comes to everyday beauty staples like eyeliner, eyeshadow primer, mascara, and brow gels, I'd much rather spend my money on affordable products rather than luxury items. Why? With the exception of liquid liner, it is often easy to find basic staples that perform just as well as high end products. However, as someone with oily lids, I could never find an eyeshadow primer, luxury or high end, that I've loved more than Urban Decay's Eyeshadow Primer Potion. Urban Decay's game-changing and iconic eyeshadow primer locks makeup into place all day without creasing, cracking, or allowing shadow to fade throughout the day. Despite all of these positives, not everyone has the money to spend $24.00 USD on an eyeshadow primer. In today's Bad or Rad review, we'll be exploring Milani's $7.00 USD Eyeshadow Primer to see if it is a potential dupe for the Urban Decay Primer Potion.
As a beauty blogger and lover, I'm constantly trying out new cosmetic, skincare and hair care products. However, over the past 2-3 years, I've been attempting to reign in my shopping and work through what I own through a comprehensive inventory system, periodic No-Buys, and yearlong Project Pans. The below products are beauty items that [...]
Whenever a new beauty product launches within a matter of weeks the beauty community determines whether that launch will became a "holy grail" staple or whether the product is a fail. But have you ever noticed that every new release is slowly forgotten, regardless of whether they've earned cult classic status or whether they were an utter fail? In my new series, "Back-In-Time Beauty," I'll be rediscovering old cult classic beauty staples to see whether these goodies stand the test of the test of time or whether they were an overhyped release that will eventually fade into obscurity. For my inaugural post in this series, I'll be reviewing the L'OREAL True Match Foundation. Please keep reading for more on this OG drugstore foundation staple.
Like other American, It-Girl indie brands, Glossier and Nudestix, Milk Makeup is a hot, new beauty brand known for its inclusive messaging and unique, clean beauty offerings. This brand champions the no-makeup makeup look for the girl of guy on the go through their multi-use makeup products. But does the brand live up to the hype? Please keep reading for an in-depth review of Milk Makeup's cult classic products: Blur Stick Matte Primer, Lip + Cheek Cream Stick in Werk, Supernova Holographic Highlighter, Lit Highlighter, and KUSH Mascara.