Anastasia Beverly Hills Palette Ranking May 2, 2020
Anastasia Beverly Hills is arguably the hottest brand on the market right now. But is it all just hype? Keep reading for my honest Anastasia Beverly Hills palette ranking.
Since the release of the Modern Renaissance in 2016, Anastasia Beverly Hills took over the space that MAC occupied in the late 90s and early 2000s. Not only does Anastasia Beverly Hills set trends that the rest of the market follows, but the brand is well known for supporting makeup artistry. The brand’s beginner-friendly eyeshadow formula, ability to set trends, and capacity for supporting artists won Anastasia Beverly Hills many fan.
As a fan of the brand, I owned almost every Anastasia Beverly Hills Eyeshadow Palette for a while. However, when the brand increased its launch cycle in 2019, I couldn’t keep up anymore.

Anastasia Beverly Hills Sultry Palette
Anastasia Beverly Hills Eyeshadow Palette Ranking
7 | Anastasia Beverly Hills Subculture Eyeshadow Palette | $42.00, CF
I know that I’m supposed to hate Subculture, but I don’t. The formula is different from Anastasia’s other eyeshadow palettes, but I don’t mind it. The color story is visually striking and so perfect for Fall. Ultimately, I just do not use this palette as frequently as other palettes on this list.

Anastasia Beverly Hills Subculture Palette Swatches
6 | Anastasia Beverly Hills Norvina Eyeshadow Palette | $42.00, CF
I have a love-hate relationship with the original Norvina Palette. As a purple eyeshadow lover, Norvina called my name when it launched during Summer 2018. However, I found the metallic formula befuddling and the color story more neutral than I expected.
The shimmers in the Norvina Palette are not the brand’s typical shimmer formula. The Norvina metallics need to be applied with a finger or a flat brush, rather than a traditional shader brush. This was the first Anastasia Palette where the shimmer shadows didn’t apply well with the brush provided.

Anastasia Beverly Hills Norvina Palette Swatches
5 | Anastasia Beverly Hills Sultry Eyeshadow Palette | $45.00, CF
I had such a hard time placing the Sultry Palette within my Anastasia Beverly Hills palette ranking. Unlike the many makeup lovers who lost their mind when Sultry was released, I had little interest in this palette. I never fell in love with this cool-toned palette.
It wasn’t until the Sultry Palette made its way to discount stores that I purchased this palette. At such a heavily discounted price, I felt like I had to pick up this palette.
I am able to create classically beautiful looks with the Sultry palette. However, I consider Sultry to be a one-trick pony. Although the swatches look differentiated on my arm, on the eyes many of the tones look similar.

Anastasia Beverly Hills Sultry Palette Swatches
The Anastasia Beverly Hills Sultry Palette was a limited edition holiday release. Although this palette is no longer for sale at major retailers, these palettes have found their way into discount stores.
4 | Anastasia Beverly Hills x Jackie Aina Eyeshadow Palette | $45.00, CF
At first, I had my doubts about the Jackie Aina Palette. The color story seemed similar to the Modern Renaissance and Norvina eyeshadow palettes. However, after owning the Jackie Aina Palette for many months, I fully believe that this palette stands on own.
The metallics in this are simply out of this world. This is easily one of the best palettes that Anastasia Beverly hills launched. The formula is so impressive that I had a hard time placing this palette at the fourth spot within my Anastasia Beverly Hills palette ranking.

Anastasia Beverly Hills Jackie Aina Palette Swatches
3 | Anastasia Beverly Hills Modern Renaissance Eyeshadow Palette | $42.00, CF
The palette that started it all (sorta). The Modern Renaissance was not Anastasia’s first eyeshadow palette, but this release caused the brand to explode into mainstream popularity.
Modern Renaissance catapulted Anastasia Beverly Hills into its current status as a top tier beauty brand. Moreover, this palette ushered in the trend of warm-toned neutrals that helped to make color “wearable” for the everyday consumer.
Therefore, even though I no longer own the Modern Renaissance, I had to rank this palette third. Modern Renaissance was one of the most iconic releases of the 2010s.
2 | Anastasia Beverly Hills Soft Glam Eyeshadow Palette | $42.00, CF
At this point, are you tired of me saying that Anastasia Beverly Hills Palettes typically bore me at first?
Again, I had little interest in the Soft Glam palette when it first launched. I thought this palette was too basic. However, Soft Glam quickly became my go-to neutral eyeshadow palette for days when I want to look effortlessly beautiful.

Anastasia Beverly Hills Soft Glam Palette Swatches
1 | Anastasia Beverly Hills x Master Palette by Mario Eyeshadow Palette | $45.00, CF
I mean…. is anyone surprised that my Master Palette by Mario owns the number one spot in my Anastasia Beverly Hills palette ranking? The Master Palette by Mario is the best palette that Anastasia has ever released. Periodt.
The grungy, versatile neutral tones in the Master Palette by Mario can be used to create simple everyday looks or full-on bronze glam. As one of Anastasia Beverly Hills’ last hand-pressed shadow palettes, the formula is incredibly soft and easy to apply on the eyelids.
*While I no longer own the Master Palette by Mario, this palette was truly my go-to palette throughout 2017-18. Sadly, this OG palette finally went bad.
Is Anastasia Beverly Hills in Free-fall?
Anastasia Beverly Hills was one of the most innovative, mainstream brands of the 2010s. In many ways, Anastasia Beverly Hills now occupies the space that MAC Cosmetics or Urban Decay used to hold.
The brand’s easy-to-blend, creamy matte and high shine metallic shadows made Anastasia Beverly Hills easy to love. In fact, the hype surround the brand’s formula was so powerful that when Anastasia Beverly Hills released a product, the rest of the market soon followed.
However, the brand clearly lost its way with the launch of the Norvina sub-brand and over-saturation of new products released. In five years, the brand will not dominate the US beauty market in the same way.
And it isn’t just me who feels that Anastasia Beverly Hills is on the decline. Earlier in 2020, financial analysts downgraded the brand due to its declining health and less successful launches. In fact, when was the last time Anastasia Beverly Hills released a product that didn’t eventually make its way to the shelves of T.J. Maxx or Marshalls?
Final Thoughts on my Anastasia Beverly Hills Palette Ranking
It wasn’t until I sat down to finalize my Anastasia Beverly Hills eyeshadow palette ranking that I realized that I am rarely excited by the brand. Although the top three palettes featured in my ranking are some of my favorite palettes of all-time, I would feel less compelled to purchase from the brand if influencers didn’t hype up Anastasia Beverly Hills.
Moreover, I would gladly throw away every palette in my collection if it meant that the brand would bring back my beloved, hand-pressed Master Palette by Mario. I’d repurchase that palette in a heartbeat.
Finally, if it wasn’t obvious from my swatches: the brand repeats a lot of the same shades within its palettes. This is problematic for anyone who collects Anastasia Beverly hills palettes.
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Catch up on My Collection Series
Did you enjoy reading about my Anastasia Beverly Hills eyeshadow palette ranking? See where my Anastasia Beverly Hills blush trio places within my Face Palette Collection or where the brand’s foundation ranks in my collection.
For additional eyeshadow rankings, check out my Single Eyeshadow Collection and my Indie Beauty Single Shadows. I’ve even ranked all of my ColourPop Pressed Single Shadows, Monochromatic Palettes, Super Shock Shadows, and Pressed Shadow Palettes.
Disclaimer: My ranking posts are not intended to show off, but are a fun way to talk about my beauty collection.
Do you agree with my Anastasia Beverly Hills eyeshadow palette ranking? Which palette is most appealing to you? Let me know in the comments below.
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I like how you did a comparison between them, I think those who can’t decide which one to get could benefit from seeing them side-by-side like this 🙂
Thank you so much – I’m glad this was helpful!
Wow that was very hardcore. It feels like a perfect review!! Xx
I love the swatches! I think I’m going to throw out the MR palette because for some reason I just don’t feel her anymore. I should use Sultry way more often, love that one!
It was so hard for me to declutter the MR palette last year. I still love the color story (and do want to repurchase it), but the actual palette itself went bad. (I purchased it when it originally launched so it was quite old lol).
Although I like pop of colors in the Riviera and Amrezy palettes, I realize I go for neutral, or smokey looks more often. I got Soft Glam and loved it. I do like Jackie Aina, not sure why it’s on sale on ABH web site. But I agree that ABH may be jeopardizing their top spot in high-end makeup with constant release (I feel like this is the same case with some other makeup companies too, ahem Colourpop). People don’t have enough time to play with the palettes before they get distracted about a new launch, and companies just repeat shades. I’d like them to slow down and give us something more well thought out.
I think the Jackie Aina Palette is likely on sale now since it was intended to be a limited edition release. However, what I find more interesting is that the Carli Bybel & Alyssa Edwards are also on sale, but are priced at an even more discounted price. I think this is due to the other two palettes not selling as well.
Also, I agree that it is much harder for a particular collection or release to stand out now when so many things are being released at a rapid-fire rate. I feel like some indie brands produce more standout or smash hit products for this reason. Their releases have more time to make an impact.
These look so pretty! They do seem to cover similar color schemes though like you mentioned at the end. I’ve never purchased an ABH palette before, but they do seem nice! It’s a brand I definitely hope to try more from as I typically just use their brow products.
Most of their palettes now become ~heavily~ discounted at their retail partners, online, and eventually make their way to TJ Maxx / Marshalls so if you’re willing to wait a little you can get these at a steal!
I love ABH’s palettes. I think they have some of the prettiest palettes out there. My favorite palettes are the Sultry Eyeshadow Palette and the Master Palette by Mario.
Sultry definitely won me over the more that I used it and the Mario Palette will always be my favorite. I STILL hope to this day that the brand rereleases it.
Bloom is such a beautiful shade
I totally agree with you – it really pops!
I really like the last palette! I’m a fan of more natural/earthy looking shades.
It’s definitely a pretty one!
Ouuu love this post! So helpful and really need this on deciding on my next ABH palette😍
I’m so glad that this was helpful!
I own the Norvina and Sultry palettes. I purchased both at a discount price and I wish I had purchased just one to try the formula and see if I like it. The Norvina is beautiful, but many shades are prone to fallout and the shades are so pigmented that it’s hard to blend out, if you don’t use them with a light hand. For me it’s just too much work, though I still like it, I’m more comfortable using Too faced and Viseart palettes. I haven’t used the Sultry one, hope I will like it more.
I think you’ll enjoy the Sultry Palette more – the formula of the original Norvina Palette mattes were almost too creamy and the metallics were a softer formula.
Sultry is much easier to blend out and apply!