Ultimate List of Celebrity Beauty Brands | 50+ Brands January 23, 2020
Whether you love it or hate it, it feels like a new influencer or celebrity-owned beauty brand pops up every single day. While some influencers and celebrities rely heavily on their position of influence to sell their products, other celebrity-owned brands fly under the radar. Similarly, while some celebrity and influencer owned brands remain controversial, others are unproblematic and much-loved for their high-quality products. Check out my ultimate list of celebrity beauty brands to discover more than 50 celebrity or influencer makeup brands!
Fenty, Flower, KKW, & Kylie
Celebrity-Founded Beauty Brands
The below have either been founded by a celebrity, or invested in by a celebrity. Personally, I’ve tried very few of the below celebrity brands because I have mixed feelings on some of these brands.
- *Alterna – Katie Holmes invested in this brand
- Christie Brinkley Authentic Skincare – founded by Christie Brinkley in 2017
- Elizabeth and James – founded by Mary-Kate & Ashley Olson in 2007
- Fenty Beauty – founded by Rihanna in 2017
- Florence Beauty – founded by Millie Bobby Brown in 2019
- Flower Beauty – founded by Drew Barrymore in 2013
- Haus Beauty – founded by Lady Gaga in 2019
- Honest Beauty – founded by Jessica Alba in 20XX
- Iman Cosmetics – founded by Iman in 1994
- Josie Maran – founded by Josie Maran in 2007
- Juice Beauty – founded by Gweneth Paltrow in 2000
- Kat Von D – founded by Kat Von D in 2014*
- Kesha Rose Beauty – founded by Kesha in 2019
- KKW Beauty – founded by Kim Kardashian-West in 2017
- Kora Organic – founded by Miranda Kerr in 2009
- Kylie Cosmetics – founded by Kylie Jenner in 2015
- Kylie Skin – founded by Kylie Jenner in 2019
- *Living Proof – Jennifer Anniston invested in this brand
- *Nudestix – Hilary Duff & Chelsea Handler Invested in this brand
- Pattern Beauty – founded by Tracy Ellis Ross in 2019
- Rare Beauty – founded by Selena Gomez in 2020
- Thorn by Bella – founded by Bella Thorne in 2018 [now discontinued]
- Victoria Beckham Beauty – founded by Victoria Beckham in 2019
- Wander Beauty – Lindsay Ellingson founded this brand in 2014
*Kat Von D stepped down from the brand in 2020. The brand is now referred to as KvD Vegan Beauty.
Related: Check out my Kylie Cosmetics High Gloss Review and my KKW Creme Contour Stick Review.
Influencer brands like Dominique Cosmetics, Holo Taco, Huda Beauty, Persona Cosmetics, & Tati Beauty are growing!
Influencer-Owned Beauty Brands
Nowadays it feels like every major beauty influencer or YouTuber is launching his or her own line of beauty tools, cosmetics, skincare or haircare. While some influencers seem to be heavily involved with their brands, others seem much more like faces of their brands as opposed to CEOs.
- Arctic Fox – founded by Kristen Leann in 2014
- Artist Couture – founded by Angel Merino (Mac Daddyy) in 2014
- Baddie B Lashes – founded by Jen_ny69 in 2018
- Dominique Cosmetics – founded by Christen Dominique in 2018
- Dragun Beauty – founded by Nikita Dragun in 2019
- Em Cosmetics – founded by Michelle Phan in 2017 (relaunch)
- Farsali Beauty – founded by Farah Dhukai & Sal Ali in 2014
- Halo Taco – founded by Simply Nailogical in 2019
- Halo Beauty – founded by Tati Westbrook in 2019
- Huda Beauty – founded by Huda Kattan in 2013
- Holo Taco – founded by Simply Nailogical in 2019
- IPSY – founded by Michell Phan in 2011
- Krave Beauty – founded by Liah Yoo in 2017
- Jeffree Star Cosmetics – founded by Jeffree Star in 2014
- Laura Lee Los Angeles – founded by Laura Lee in 2017
- Lights Lacquer – founded by Kathleen Lights in 2019
- Lilly Lashes – founded by Lily Galachi in 2013
- Lunar Beauty – founded by Manny MUA in 2018
- Makeup Geek Cosmetics – founded by Marlena Stell in 2008
- Monday Born Beauty – founded by Teni Penosian in 2019
- Nikia Joy Cosmetics – founded by Nikia Joy in 2017
- Persona Cosmetics – founded by Sona Gasparian in 2016
- Rani Cosmetics – founded by Eshani Patel (Total Makeup Junkie 101) in 2017
- Scott Barnes Beauty Academy – founded by Scott Barnes
- Summer Fridays – founded by Marianna Hewitt in 2018
- Tati Beauty – founded by Tati Westbrook in 2019
- TrendMood Box – founded by Sophie Shab in 2019
- Trixie Cosmetics – founded by Trixie Mattel in 2019
Unscripted Beauty – founded by Chrisspy in 2019*- Wayne Goss Brushes – founded by Wayne Goss in 2013
- XO Beauty – founded by Shaanxo in 2017
*Note: Chrisspy disassociated herself from Unscripted Beauty in 2019
Related: Check out my review of the Huda Beauty Smokey Obsessions Eyeshadow Palette, Persona Cosmetics Identity Palette, and Persona Cosmetics Lip Glosses
Anastasia Beverly Hills, ColourPop, Dose of Colours, & Il Makiage frequently collaborate with brands
Brands that Frequently Collab with Celebrities & Influencers
Most major beauty brands collaborate with celebrities and influencers to release limited edition products. These collaborations often work well for the brand and the influencer.
On the brand side, collaboration products are an easier way to ensure strong sales and can potentially revive a brand that is fading in popularity. On the influencer side, collaborations can be a way to make money and to grow the influencer’s “fame” through mainstream exposure.
- Anastasia Beverly Hills – Notable Collaborators include Alyssa Edwards, Jackie Aina, Carli Bybel, etc.
- BECCA Cosmetics – Notable Collaborators include Jaclyn Hill, Christy Teigen, Khloe Kardashian & Malika Haqq
- BH Cosmetics – Notable Collaborators include Carli Bybel, Daisy Marquez, Its My Raye Raye, Tina Yong, etc.
- ColourPop – Notable Collaborators include Kathleen Lights, Becky G, Disney Designer, Ellarie, iLuvSarahii, Karrueche, MakeupShayla, Safiya Nygaard, Bretman Rock, Zoella
- Dose of Colors – Notable Collaborators include Desi & Katy, iLuvSarahii
- Il Makiage – Notable Collaborators include Carli Bybel
- MAC Cosmetics – Notable Collaborators include Patrick Starr, etc.
- Makeup Revolution – Notable Collaborators include Soph, Emily Noelle, etc
- Morphe – Notable Collaborators include Jaclyn Hill, James Charles, Jeffree Starr, etc.
- Ofra Cosmetics– Notable Collaborators include NikkiTutorials, Kathleen Lights, etc.
- Pixi by Petra – Notable Collaborators include Chloe Morello, That’s Heart, RachhLoves, etc.
- Tarte Cosmetics – Aspen Ovard, Lele Pons etc.
Related: Check out my review of the ColourPop x iLuvSarahii Through My Eyes Eyeshadow Palette and ColourPop x Disney Villains Collaboration.
Thoughts on the Ultimate List of Celebrity Beauty Brands
Although I’m feeling fatigued by the ever-growing list of celebrity and influencer-owned beauty lines on the market, I don’t hold any contempt for these brands. If a celebrity or influencer has a true passion for beauty and feels that he or she can bring something innovative to the market, then I’m all for it. However, I do feel that too many celebrities and influencers see the beauty market as a quick cash grab and are not contributing to the industry in a meaningful way.
Do I support all the brands featured on this list? Definitely not. However, Â there are still a ton of brands on this list that I purchased from or want to try in the future. At the end of the day, I care more about the quality of a product than the name on the packaging.
To read more about my thoughts on Celebrity & Influencer-founded beauty lines, please check out my Beau-Tea Talks Vol. #2 Discussion.
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Have you tried any of the brands featured in my ultimate list of celebrity beauty brands? Have you tried any brand x influencer/celebrity collaborations? Please let me know in the comments below.
beauty beauty influencers celebrity beauty lines Celebrity Makeup Lines fenty beauty Huda Beauty influencer collaborations Influencer Makeup Lines KKW Beauty kylie cosmetics makeup Persona Cosmetics
molly rose says
January 24, 2020 at 3:49 amwow!! I’m actually shocked at how long these lists were, particularly for influencer owned beauty brands. Even though I was aware of a majority of those brands on the list, it’s never really truly hit me just how many there are! To be honest I’m kind of sick of all these influencers coming out with their own brands, I understand most of them have a passion for beauty and thats fine, but for me its getting a bit tiresome now and most of the products these influencers are releasing are nothing new or exciting anyway!
The Newbury Girl says
January 25, 2020 at 1:45 pmI agree with you – like some brands are truly innovative (like Huda) but others feel so uninspired and just plain redundant.
jennifertarheelreader says
January 24, 2020 at 6:46 amThis really is the ultimate list, LP! Wow! What a resource to have!
Louise Corbally says
January 24, 2020 at 10:23 amI feel the last few months SO many influencers are hopping on the beauty / fashion releases! I’m sure there are tons of fantastic products but I can’t help but feel that so of them are only launched because they known they will make a quick buck!
Great post though, I was shocked by some brands I had no idea they were owned by celebs!
The Newbury Girl says
January 25, 2020 at 12:21 pmI agree with you – some brands do not feel genuine nor do I want to support all the influencer brands. I feel like we make exceptions for the influencers that we love the most, and then the brands that truly create amazing products (like Huda Beauty) rise to the top! I had no idea just how many celeb brands there were… and I’m sure that I’m missing some of them!
Nancy says
January 24, 2020 at 11:50 pmI noticed a lot of celebrity-founded brands in the recent years. I mean, this is great where the celebrities get to use their fame to make more money. I like the names of these brands, although I haven’t tried any before @_@. I’ve heard of influencer-owned brands too, even the ones from Dragun Beauty and so on. Thanks for sharing this extensive list- I like that you were not biased in any of the brands.
Nancy ♥ exquisitely.me
sarahsarsby says
January 29, 2020 at 3:50 pmThis was a really interesting list and there were quite a few revelations to me. I feel like these last couple of years, so many influences and celebrities are just jumping on the beauty train, as you mentioned. Some drops have been dope but some I feel have no real personality and I don’t get their angle? Fenty Beauty is so good though but I know Rihanna loves her makeup, so it makes sense she launched her own line
The Newbury Girl says
February 7, 2020 at 5:18 pmI agree with you – I think it all depends on the celeb and how invested they really seem in their brand. Fenty is seriously such a killer brand!
Simone | Beautymone says
January 30, 2020 at 9:28 amEven though I knew that many celebrities and influencers have their own brands, I didn’t know it were this many of them!! I’m actually shocked because seeing some names of people I never knew it was their brand! Honest Beauty and Jessica Alba?! Never knew this!
The Newbury Girl says
February 7, 2020 at 5:12 pmYeah like people think it was kylie that really set this trend off, but in reality celebs have been doing this for quite some time … like KvD, Drew Barrymore, Jessica Alba but they were perceived very differently. Will be very interesting to see how this continues to impact the market.
Hunida says
February 5, 2020 at 4:35 pmInteresting! Most of these I had heard of but some I had no idea about… like Kesha?! She has her own makeup line?! & what does it mean when a celeb invests in a brand? Do they really love it or are they doing it to get money because the company does well?
I totally, 100%, agree on what you said in your final thoughts about these collabs & brands!
The Newbury Girl says
February 7, 2020 at 4:51 pmYeah Kesha launched her brand with Hipdot and Selena Gomez just announced her beauty line – Rare Beauty – which will be coming to Sephora this summer!
The difference between founding a brand and investing in brand would mean that that celebrity provided funding or financial backing (similar to what a bank might provide or what happens with trading stocks) and in exchange they get a portion of ownership in that company. For example, Hilary Duff invested in Nudestix but the brand itself was in existence before she invested in it. In contrast, Rihanna is perceived as the face and owner of a brand that she launched (even though we know that it is highly likely Kendo Labs/LMVH likely owns the majority of equity in that brand).
Hunida says
February 8, 2020 at 1:42 amAw man I’m honestly not a fan of either of the two but would love to know if the products are really high quality. 😛 Can Demi come out with a makeup line?? <3
Ahh okay that makes sense, thank you for explaining!
The Newbury Girl says
February 13, 2020 at 12:07 amDemi actually had a skincare line at one point before the major celebrity brand boom – Devonne by Demi Lovato… but it kinda fizzled out. At one point, she used to be the face of NYC cosmetics, too, but they kinda faded into obscurity as a brand once CVS stopped carrying them in-store!
Hunida says
February 13, 2020 at 2:49 amAw man, I love Demi!!!! <3