Whether you love it or hate it, it feels like a new influencer or celebrity-owned beauty brand pops up every single day. While some influencers and celebrities rely heavily on their position of influence to sell their products, other celebrity-owned brands fly under the radar. Similarly, while some celebrity and influencer owned brands remain controversial, others are unproblematic and much-loved for their high-quality products. Check out my ultimate list of celebrity beauty brands to discover more than 50 celebrity or influencer makeup brands!
Celebrity-Founded Beauty Brands
The below have either been founded by a celebrity, or invested in by a celebrity. Personally, I’ve tried very few of the below celebrity brands because I have mixed feelings on some of these brands.
- *Alterna – Katie Holmes invested in this brand
- Christie Brinkley Authentic Skincare – founded by Christie Brinkley in 2017
- Elizabeth and James – founded by Mary-Kate & Ashley Olson in 2007
- Fenty Beauty – founded by Rihanna in 2017
- Florence Beauty – founded by Millie Bobby Brown in 2019
- Flower Beauty – founded by Drew Barrymore in 2013
- Haus Beauty – founded by Lady Gaga in 2019
- Honest Beauty – founded by Jessica Alba in 20XX
- Iman Cosmetics – founded by Iman in 1994
- Josie Maran – founded by Josie Maran in 2007
- Juice Beauty – founded by Gweneth Paltrow in 2000
- Kat Von D – founded by Kat Von D in 2014*
- Kesha Rose Beauty – founded by Kesha in 2019
- KKW Beauty – founded by Kim Kardashian-West in 2017
- Kora Organic – founded by Miranda Kerr in 2009
- Kylie Cosmetics – founded by Kylie Jenner in 2015
- Kylie Skin – founded by Kylie Jenner in 2019
- *Living Proof – Jennifer Anniston invested in this brand
- *Nudestix – Hilary Duff & Chelsea Handler Invested in this brand
- Pattern Beauty – founded by Tracy Ellis Ross in 2019
- Rare Beauty – founded by Selena Gomez in 2020
- Thorn by Bella – founded by Bella Thorne in 2018 [now discontinued]
- Victoria Beckham Beauty – founded by Victoria Beckham in 2019
- Wander Beauty – Lindsay Ellingson founded this brand in 2014
*Kat Von D stepped down from the brand in 2020. The brand is now referred to as KvD Vegan Beauty.
Influencer-Owned Beauty Brands
Nowadays it feels like every major beauty influencer or YouTuber is launching his or her own line of beauty tools, cosmetics, skincare or haircare. While some influencers seem to be heavily involved with their brands, others seem much more like faces of their brands as opposed to CEOs.
- Arctic Fox – founded by Kristen Leann in 2014
- Artist Couture – founded by Angel Merino (Mac Daddyy) in 2014
- Baddie B Lashes – founded by Jen_ny69 in 2018
- Dominique Cosmetics – founded by Christen Dominique in 2018
- Dragun Beauty – founded by Nikita Dragun in 2019
- Em Cosmetics – founded by Michelle Phan in 2017 (relaunch)
- Farsali Beauty – founded by Farah Dhukai & Sal Ali in 2014
- Halo Taco – founded by Simply Nailogical in 2019
- Halo Beauty – founded by Tati Westbrook in 2019
- Huda Beauty – founded by Huda Kattan in 2013
- Holo Taco – founded by Simply Nailogical in 2019
- IPSY – founded by Michell Phan in 2011
- Krave Beauty – founded by Liah Yoo in 2017
- Jeffree Star Cosmetics – founded by Jeffree Star in 2014
- Laura Lee Los Angeles – founded by Laura Lee in 2017
- Lights Lacquer – founded by Kathleen Lights in 2019
- Lilly Lashes – founded by Lily Galachi in 2013
- Lunar Beauty – founded by Manny MUA in 2018
- Makeup Geek Cosmetics – founded by Marlena Stell in 2008
- Monday Born Beauty – founded by Teni Penosian in 2019
- Nikia Joy Cosmetics – founded by Nikia Joy in 2017
- Persona Cosmetics – founded by Sona Gasparian in 2016
- Rani Cosmetics – founded by Eshani Patel (Total Makeup Junkie 101) in 2017
- Scott Barnes Beauty Academy – founded by Scott Barnes
- Summer Fridays – founded by Marianna Hewitt in 2018
- Tati Beauty – founded by Tati Westbrook in 2019
- TrendMood Box – founded by Sophie Shab in 2019
- Trixie Cosmetics – founded by Trixie Mattel in 2019
Unscripted Beauty – founded by Chrisspy in 2019*
- Wayne Goss Brushes – founded by Wayne Goss in 2013
- XO Beauty – founded by Shaanxo in 2017
*Note: Chrisspy disassociated herself from Unscripted Beauty in 2019
Brands that Frequently Collab with Celebrities & Influencers
Most major beauty brands collaborate with celebrities and influencers to release limited edition products. These collaborations often work well for the brand and the influencer.
On the brand side, collaboration products are an easier way to ensure strong sales and can potentially revive a brand that is fading in popularity. On the influencer side, collaborations can be a way to make money and to grow the influencer’s “fame” through mainstream exposure.
- Anastasia Beverly HillsÂ – Notable Collaborators include Alyssa Edwards, Jackie Aina, Carli Bybel, etc.
- BECCA Cosmetics – Notable Collaborators include Jaclyn Hill, Christy Teigen, Khloe Kardashian & Malika Haqq
- BH Cosmetics – Notable Collaborators include Carli Bybel, Daisy Marquez, Its My Raye Raye, Tina Yong, etc.
- ColourPop – Notable Collaborators includeÂ Kathleen Lights, Becky G, Disney Designer, Ellarie, iLuvSarahii, Karrueche,Â MakeupShayla, Safiya Nygaard,Â Bretman Rock,Â Zoella
- Dose of Colors – Notable Collaborators include Desi & Katy, iLuvSarahii
- Il Makiage – Notable Collaborators include Carli Bybel
- MAC Cosmetics – Notable Collaborators include Patrick Starr, etc.
- Makeup Revolution – Notable Collaborators include Soph, Emily Noelle, etc
- Morphe – Notable Collaborators include Jaclyn Hill, James Charles, Jeffree Starr, etc.
- Ofra Cosmetics– Notable Collaborators include NikkiTutorials, Kathleen Lights, etc.
- Pixi by Petra – Notable Collaborators include Chloe Morello, That’s Heart, RachhLoves, etc.
- Tarte Cosmetics – Aspen Ovard, Lele Pons etc.
Related: Check out my review of the ColourPop x iLuvSarahii Through My Eyes Eyeshadow PaletteÂ and ColourPop x Disney Villains Collaboration.
Thoughts on the Ultimate List of Celebrity Beauty Brands
Although I’m feeling fatigued by the ever-growing list of celebrity and influencer-owned beauty lines on the market, I don’t hold any contempt for these brands. If a celebrity or influencer has a true passion for beauty and feels that he or she can bring something innovative to the market, then I’m all for it. However, I do feel that too many celebrities and influencers see the beauty market as a quick cash grab and are not contributing to the industry in a meaningful way.
Do I support all the brands featured on this list? Definitely not. However, Â there are still a ton of brands on this list that I purchased from or want to try in the future. At the end of the day, I care more about the quality of a product than the name on the packaging.
To read more about my thoughts on Celebrity & Influencer-founded beauty lines, please check out my Beau-Tea Talks Vol. #2 Discussion.
Have you tried any of the brands featured in my ultimate list of celebrity beauty brands? Have you tried any brand x influencer/celebrity collaborations? Please let me know in the comments below.0