Did you know that the Kardashian sisters’ first beauty venture, Khroma Beauty, in 2012 (renamed Kardashian Beauty) was a total flop? Although the drugstore-priced brand could have been a game-changer in affordable beauty, the Kardashians’ product quality and lack of involvement with this licensed brand proved to be lackluster.
However, by 2015 the Kardashians’ youngest sister, Kylie Jenner, was kicking ass and taking names with the launch of her highly coveted Kylie Cosmetics lip kits. Despite the initial reluctance from beauty influencers and die-hard beauty addicts, Kylie’s infamous brand began to win over the detractors.
In 2017 when Kim Kardashian launched her beauty line, KKW Beauty, fans and critics were skeptical of the brand. Was Kim’s new venture a cash grab after seeing how Kylie’s brand catapulted the reality star to billionaire status or would KKW bring Kim’s iconic beauty looks to the masses?
In today’s post, we’ll be review KKW Beauty’s Creme Contour Stick. Does the queen of contour’s creme contour stick live up to the hype? Does it last on oily skin? Please keep reading for swatches, demos, and wear-time details.
What is the KKW Beauty brand all about?
Unlike Kylie Cosmetics focus on lip products, the KKW Beauty brand places a much greater focus on the skin and cheek products that the Kardashian sisters are known for highlighter and contour, and glamourous (but neutral) eyeshadow and lips. Like KKW’s sister brands, ColourPop, and Kylie Cosmetics, the brand’s releases often sell out upon initial launch.
As a whole, KKW is a cohesive brand that stays true to Kim’s modern, minimalist aesthetic and classically, glamorous look. All-in-all, the brand does a great job in selling Kim’s looks to adoring fans.
KKW’s Creme Contour Stick clams to be an ultra-creamy contour with a buildable formula that makes application easy and seamless. This product can be used to sculpt the hollows of cheeks, hairline, nose, and jawline.
KKW currently offers the Creme Contour Stick in 12 shades from fair to deep dark – which is very inclusive compared to contour and bronzing options offered by other prestige brands.
Product Packaging & Price
The Creme Contour Stick comes in a nude-colored, plastic twist tube in a crayon-like format. The contour stick, itself, arrives in a trendy plastic baggy.
The Contour Stick retails for $18.00 USD. and comes with 2.2 grams of product, which breaks down to ~$8.18 USD per gram.
Creme Contour Stick Ingredients and Cruelty-Free Status
KKW Beauty is a Cruelty-Free brand which means that they do not test on animals. I cannot confirm whether or not this product is Vegan.
Believe it or not, I could not find ingredient information for the Creme Contour Stick online. Not listing ingredients online is a major issue because buyers with ingredient sensitivities have no way of knowing whether this product will work for them. This is even more troubling given that KKW Beauty does not allow returns, exchanges, or cancellations for any reason.
Cream Contour Swatches & Shade Comparisons
In addition to taking issue with KKW Beauty’s return policy, I dislike the way the shades are displayed and demonstrated online. Given the brand’s strict return policy, KKW should provide swatch comparisons that show how each color would look on fair, medium, and deep skin tones.
After much internal debate between the shades Light I and Light II, I opted to go with Light I. Note: Light I is the second lightest shade in the range. I’d rather take the time to build up pigmentation than worry about being too heavy-handed.
Please see the below for swatches of the Light I Cream Contour Stick from KKW on my bare arm. The top swatch shows the shade before blending, while the bottom swatch shows how the product looks after blending.
In addition to the above arm swatches, please see the below shade comparisons against popular cream bronzing and contouring products, including Charlotte Tilbury’s Hollywood Contour Wand and Milk Makeup’s Matte Radiance Baked Bronzer.
Application & Wear-Time
This contour stick glides overtop the skin with the slightest amount of pressure. Not only is this cream contour easy to blend, but it is easy to build up pigmentation without looking artificial. Moreover, the contour doesn’t mess with any of the base products underneath it.
As an oily-skinned gal, I have to set my face with a translucent setting powder after application of this creme contour. After setting my face with a translucent powder, I then like to apply a powder contour or bronzer to further enhance my contour. With this combo, my contour stays in place all day (12+ hours) without fading or melting away.
Where is KKW Beauty Sold?
At this time, KKW Beauty can only be purchased through the brand’s online shop. As mentioned previously, the brand has a strict return policy and doesn’t allow for returns, exchanges, or refunds. Thus, buyers should do their due diligence before picking a shade in any of the complexion or contouring products.
Also, KKW Beauty does not offer free shipping at this time, so please factor in this additional cost when planning to make your online purchase.
Final Thoughts on KKW Beauty
Despite my frustrations with the brand’s return policy, I’ve actually had a very positive experience with the KKW brand. Customer service time is responsive and considerate. When I originally placed my order over the summer, I forgot to add a free goodie to my cart during the brand’s Fourth of July promo. After speaking with customer service, I was allowed to chose a free item after the fact.
In addition to having a positive customer service experience, I love how the creme contour stick is super buildable and easy to apply. Moreover, I love that this product acts to enhance my face rather than overpowering it in an artificial way.
After having a positive experience with KKW Beauty, I fully intend to try more from the brand.
Looking to see the other KKW and Kylie Cosmetics goodies in my collection? Check out my massive ColourPop, KKW Beauty, and Kylie Cosmetics Haul. Intrigued by the Kylie Cosmetics High Gloss formula? Check out my in-depth review and ranking of my Kylie Cosmetics High Gloss collection.
Interested in weighing in on the validity of celebrity and influencer-owned brands? Check out my Beau-Tea Talk #2 which discusses the rise of the celeb-owned beauty brand.
Have you tried anything from KKW Beauty before? Would you consider buying from a Kardashian-Jenner brand? Please let me know in the comments below.