As the democratization of beauty industry continues, the power dynamic and relationship between brands and consumers is shifting. I bet cosmetic and skincare executives would never have guessed that an endorsement from a reviewer on YouTube could make or break a product launch, but has influencer PR gone too far? In today's Beau-Tea, we'll be discussing the emerging trend for big-name beauty brands to sell PR packages to the public.
As a beauty blogger and makeup lover, I spend the majority of my time reading about, watching videos on, and playing with makeup. Simply put: I live for it. However, this particular hobby can get quite expensive because buying new makeup is expensive. Although I wouldn't consider myself a gullible shopper, beauty influencers play a big role in influencing what I buy. Please keep reading to see what *recent* products beauty gurus made me buy.
With tons of beauty content on YouTube, it can be a struggle to discover new content creators. If you're bored with your current subscription list, then please check out these underrated Beauty YouTubers.
With tons of video content on YouTube, it can be a struggle to discover new content creators. If you're bored with your current subscription list, then please check out these underrated Beauty YouTubers.
