As the democratization of beauty industry continues, the power dynamic and relationship between brands and consumers is shifting. I bet cosmetic and skincare executives would never have guessed that an endorsement from a reviewer on YouTube could make or break a product launch, but has influencer PR gone too far? In today's Beau-Tea, we'll be discussing the emerging trend for big-name beauty brands to sell PR packages to the public.
As a beauty blogger and makeup lover, I spend the majority of my time reading about, watching videos on, and playing with makeup. Simply put: I live for it. However, this particular hobby can get quite expensive because buying new makeup is expensive. Although I wouldn't consider myself a gullible shopper, beauty influencers play a big role in influencing what I buy. Please keep reading to see what *recent* products beauty gurus made me buy.