With tons of video content on YouTube, it can be a struggle to discover new content creators. In today’s post, I’m sharing 8 talented Beauty YouTubers that you should be watching.

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8 Talented Beauty YouTubers

The Experts

Sona Gasparian

Sona is an L.A.-based, Armenian makeup artist who originally turned to YouTube as a hobby. Her videos are great resources for anyone wanting to learn how to better apply makeup. Also, she regularly posts on her Instagram and her blog, Simply Sona.

Sona launched her own cosmetics line, Persona Cosmetics in 2016. The brand sells eyeshadow palettes, highlighters, liquid lipsticks, and lip glosses. In fact, I’ve reviewed the Identity Palette, Season One Liquid Lipsticks, and Season One Lip Glosses on this blog!

Check out some of my favorite videos by Sona below:

The above video was how I discovered Sona’s channel. Literally, after discovering this video I binged watch every other videos on her channel. I’ve been a loyal viewer ever since. 

As an oily-skinned girl with large pores, I’m always looking for tips to help me achieve the appearance of flawless-looking skin. I was in awe when Sona shared her tips to make pores disappear. In the video, I literally saw her skin transform before my eyes. 

Melissa Alatorre

Similar to Sona, Melissa got her start in the beauty world as a professional makeup artist. I turn to Melissa’s channel for reviews and tutorials.

Also, I love the way Melissa differentiates her channel by sharing an occasional vlog that delves into health or lifestyle content. Additionally, on her Instagram, Melissa provides tons of lifestyle and fitness inspiration.

Melissa is such an talented beauty YouTuber. Please see below for some of my favorite videos from her channel:

When Melissa posted this tutorial, I was 100% inspired to do a monochromatic look makeup in my collection.

Melissa shares sneak peeks pertaining to her healthy lifestyle on her YouTube channel and Instagram. As someone who wants to improve her own health habits, I appreciate this content. Also, I find her content helpful and motivating. 

Stephanie Nicole

Outside of YouTube, Stephanie is a professional working in the industry. As such, her content brings a unique business perspective to beauty YouTube. Moreover, it gives her major credibility in the space.

Sadly, Stephanie no longer posts content frequently anymore. However, the content on her channel is still highly educational and thoroughly put together.

Please see the below for some informative videos from Stephanie:

I learned so much about facial oils watching this video. In fact, this was the video that made me realize that I could use these types of products without clogging my pores or making my oily skin worse.

Here’s an example of one of Stephanie’s reviews. She is one of the most comprehensive reviewers on the platform.

Wayne Goss

Disclaimer: Wayne Goss has the worst click-bait titles.

Nevertheless, Wayne is a talented makeup artist who shares snackable content that helps viewers better their makeup skills. Also, I appreciate how Wayne bucks the trend that “more is more” when it comes to makeup. In contrast to the traditional beauty gurus on the platform, he shows how to apply fresh-faced yet glamorous makeup. In fact, his tips show his viewers how to enhance their natural beauty.

Do not watch Wayne for product reviews. Not thorough – very gimmicky.

Outside of YouTube, Wayne created a successful line of luxury makeup brushes and cosmetics. You can check them out here. While I don’t own any of the brushes, I own some of his lip products.

Here are a few of Wayne’s videos that I found helpful:

Wayne Goss is a truly talented makeup artist. Amateur makeup lovers will learn effective tips from his mini tutorials.

The Relatable Reviewers

Jessica Braun

I’ve been watching Jessica Braun’s videos since she had less than 100K subscribers. As such, it has been incredible to see her grow to over the years. In many ways, I feel like I’ve grown with Jessica.

Out of all the YouTubers on this list, Jessica is the most relatable. She isn’t a makeup artist, but doesn’t quite fit the mold of a traditional beauty guru either. Her content largely covers beauty and lifestyle.

I love that Jessica regularly declutters and curates her beauty collection. 

Taylor Wynn

It has been amazing to see Taylor’s channel grow over the years. I trust her when she reviews or recommends products – especially foundation.

Taylor cultivated her channel through her famous Foundation Friday and 15 Days of Foundation series. For a long time, Taylor suffered from severe, cystic acne, so her reviews are great resources for anyone looking to cover or treat acne.

Since she’s gone on Accutane, much of Taylor’s acne has cleared up. However, she was open about her skin struggles over the years. Unlike many beauty gurus who use video filters to hide texture, Taylor zooms viewers in so that they can see how a foundation is wearing throughout the day.

Also, Taylor regularly promotes the non-profit, Project Beauty Share, on her channel and specifically tries to raise awareness and funds for the charity. Project Beauty Share collects new and gently used personal hygiene products and distributes them to marginalized, underprivileged women through various women’s charities. Read more about how to re-home makeup here.

If you’re ever looking to try a new foundation, chances are Tayla’s reviewed it. Try typing her YouTube name and the name of the foundation into the description bar on YouTube. 

The Project-Panners

If you are unfamiliar with “Project Panning,” this is a growing community among beauty addicts. Those who participate in Project Pan challenges recognize that their beauty collection has spiraled out of control.

To pan a product means that you’ve completely finished that product. More specifically, the name refers to the silver pan that many powder products (eyeshadow, blushes, and bronzers) often come in.

Jacquelyn Lovene

Jacqueline is a Texas native with a passion for cruelty-free beauty. Her channel was a great resource for individuals looking to transition to a Cruelty-Free collection or anyone looking to downsize their makeup collections.

She has a ton of minimalism and decluttering related content on her channel. Moreover, her videos will  inspire you to get rid of the things you own just don’t need. Sadly, like Stephanie Nicole, Jacqueline does not post as consistently to YouTube anymore.

The below video sums up her journey over the last four years.

In the above video, Jacquelyn discusses her project panning journey and what she’s learned over the course of her four years trying to downsize her collection and go cruelty-free. 

Elle S

I’ve been watching Elle since she had less than 5,000 subscribers, so it has been exciting to see her channel grow. She was a major source of inspiration when I initially navigated through my own journey to minimize my makeup collection.

Beyond her project-pan related videos, Elle regularly uploads Tutorials, Get Ready With Me’s, and other creative beauty content. Although I don’t have the same aesthetic as her, I love to see how she plays with colors and shapes.

[Editor’s Note: 1/21/2019: in 2019, Elle embarked on a Yearlong Beauty No Buy. As of this writing, she is embarking on her second Yearlong Beauty No Buy, so she no longer posts content as consistently.]

Like Elle, I’ve been trying to pan my ABH Mario Palette. I haven’t been as successful as her. However, her updates are still a source of motivation for me.

Final Thoughts on my Underrated Beauty YouTubers Roundup

Looking back at this roundup, I came to the realization that I’ve been watching so many of these talented beauty YouTubers since they were still small channels. Even though I don’t know any of these content creators IRL, I still feel excited at their success on the platform. They’ve grown and so has their content.

Also, I hope this post shows that talented beauty YouTubers come in all forms. Some may be expert MUAs or business professionals. Meanwhile other talented beauty YouTubers simply love playing with makeup or inspire people to love makeup in a healthy way.

Finally, I couldn’t fit all of my favorite beauty gurus or underrated influencers in this post, but I’ve shared them in additional updates to this series!

Let’s connect on social media: Instagram | Twitter | Pinterest | Bloglovin’

Are you a fan of the beauty community on YouTube? Check out my roundup of products a Beauty Guru Made Me Buy.

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Who are your favorite, talented beauty YouTubers? Please let me know in the comments below! I’m always looking for more inspiration.

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