As an oily-skinned girl with sensitive skin finding base products that last on my skin without looking greasy, cakey, or causing irritation can be a challenge. In today’s post, I am reviewing the Too Faced Primed & Peachy Cooling Matte Primer. Keep reading to see how this hyped up primer worked for me!

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A Little About Too Faced

Founded in 1998 by Jerrod Blandino and Jeremy Johnson, Too Faced aimed to bring back “unapologetic glamour and femininity” during a time when grunge-influenced style dominated the fashion and beauty scene.

Over the years, the brand launched many cult-classic, Cruelty-Free favorites including the Chocolate Bar Palette, Sweet Peach Palette, Better Than Sex Mascara, Born This Way Foundation, and Chocolate Soleil Bronzer. In fact, I even included one of these classics in this roundup of the most iconic beauty products that defined the 2010s.

However, the brand is not without its scandals. Over the years, both Jerrod and his sister have been in the hot seat due to controversial comments they’ve made. Given that these controversies pertain to the brand’s employees as opposed to the brand, itself, I will not go into these scandals here. However, I encourage you to do research on these matters.

Too Faced Primed & Peachy Cooling Matte Primer Claims

What does Too Faced say about their matte primer?

Cooling primer that helps to blur flaws and smooth complexion with a brightening peach tint that works on any skin tone for a soft-focus finish that’s lightweight, comfortable, and smells as good as it feels.

Cutting past the fluff, Too Faced promises that the Primed & Peachy Primer will offer up to 12 hours of shine control and last up to 16 hours, while smelling like peaches and cream.  

Packaging & Price

The Primed & Peachy Primer is a part of Too Faced’s ultra-popular Peach line of products. As such, the packaging design is in line with the rest of the line. The outer packaging features a white and peachy-pink tube with a cartoon peach cartoon. In terms of the product, the primer comes in tube with a gold pump. Both the full-size and travel-size come in this packaging.

The full-size primer is 1.35 oz or 40 mL and retails for $34.00. This breaks down to roughly $25.19 per ounce or $0.85 per mL of primer.

In comparison, the mini-size comes with 0.68 oz or 20 mL of primer. It retails for $17.00. Strangely, the price per oz is slightly lower for the mini size ($25 per oz). However, the price per mL is actually the same ($0.85 per mL).

Typically, mini or travel-size products are more expensive on a per unit basis compared to their full-size versions. Therefore, the price breakdown between the two sizes is great!

Compared to primers from similar prestige brands such as Tarte and Urban Decay, the Too Faced Primer is less expensive on a per unit basis. For example the Tarte Poreless Mattifying Primer retails for $32.00, but only contains 1 oz (30 mL) of product. The price per oz is obviously $32, while the price per mL is $1.07. Meanwhile, Urban Decay’s All Nighter Face Primer retails for $36.00, but only contains 1 oz (30 mL) of product. Therefore, the price per oz is obviously $36 per oz, while the price per mL is $1.20.

Is Too Faced Cruelty Free & Vegan?

Too Faced is a Cruelty-Free brand; however, the brand is owned by Estee Lauder. Although not noted on the product page, the Too Faced Primed & Peach Primer is Vegan, too. See the brand’s full list of Vegan products here.

Also, this primer is free from  Parabens, Sulfates, and Phthalates. 

RELATED: Check out my ultimate roundup of affordable Cruelty-Free brands.

Ingredient Analysis

Given the state of the American beauty market, ingredient literacy is important. With so many brands and retailers claiming that some ingredients are “clean,” while other ingredients are “dirty” it is essential for consumers to make more informed decisions.

Although I am not a cosmetic chemist, I believe that knowledge is power. As such, I like to provide my readers with an understanding of the ingredients in the products they buy. Excluding water, the below table breaks down the top ten ingredients within the Too Faced Primed & Peachy Primer.

Top 10 Ingredients in the Too Faced Primed & Peachy Cooling Matte Primer.

Ingredient	Makeup Usage Benefit
Glycerin	A naturally occurring alcohol compound found in all animal, plant, and human tissues used to provide smoothness or lubrication in cosmetic products. Also, may act as a humectant to prevent water loss from products.
Polymethylsilsesquioxane	A type of silicone used in beauty products mainly as a protective or anti-aging ingredient to smooth the skin and lock in moisture. Despite claims that silicones are unsafe in cosmetics, there is no published data to verify this claim.
Propanediol	A synthetic or naturally derived glycol used to enhance the absorption of other skincare ingredients. Also, this ingredient may provide a smooth, dewy finish to the skin.
PVP	In skincare Polyvinylpyrrolidone (PVP for short) is a texture enhancing ingredient that helps to give the appearance of firmer skin. However, this ingredients can cause irritation for some.
Sodium Polyacrylate Starch	In beauty products, this ingredient is used as a texture enhancer, thickening agent, stabilizer, and absorbent. Also, this ingredient is a mixture of natural starch and synthetic acrylate polymer.
Talc	Often the main ingredient used in loose and pressed eyeshadows, face powders, etc. However, contamination from asbestos remains an on-going concern regarding Talc is cosmetic and personal care products.
HDI/Trimethylol Hexyllactone Crosspolymer	Often used in combination with PVP to act as a texturizing duo to help provide a soft-focus finish with anti-wrinkle, anti-caking, and de-tackifying property.
Polymethyl Methacrylate	In beauty products, this ingredient may act as a film former or a viscosity increasing agent.
Lauroyl Lysine	In skincare or haircare, this ingredient acts as conditioning agent. In makeup, this can act as stabilizer to hep gel solvents.
Nylon 6/12	Acts as an absorbent, bulking, opacifying agent.

Thoughts on the Top Ingredients

In looking at the top 10 ingredients from the Too Faced Primed & Peachy Primer, it is easy to understand how the product may live up to its promised claimed to provide a soft-focus, matte finish that extends the wear time of makeup without caking up.

While the ingredients support the brand’s claims, let’s see if this actually works on my oily, sensitive skin.

RELATED: Discover 10 Clean Makeup Brands I Want to Try and 10 Clean Skincare Brands I Want to Try

Too Faced Primed & Peachy Cooling Matte Primer Swatch

As always, swatches are not a perfect indicator of quality. However, swatches may provide clues about a product’s color payoff and ability to blend. The below swatch was done using my fingers on a bare arm.

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Obviously, a primer swatch tells us very little about product performance. However, the “before” swatch clearly shows the peachy-pink tint of this primer. Also, the “after” photo shows the obvious smoothing effect. In fact, the swatch actually blew me away because my hand looks much less wrinkled and textured.

Application & Wear-Time

As always, I apply my primer after the last step in my skincare routine. Typically, I wait at least 5 minutes after applying my sunscreen (the Kinship Self-Reflecting Probiotic Sunscreen is my favorite).

Similar to all of my primers, I apply the Primed & Peachy primer using my hands. First, I pump primer into the palm of my hands and rub them together. Then, I gently press the primer into my skin, focusing on the T-Zone and cheeks.

Despite the strong, artificial peachy fragrance, this Too Faced Primer did not irritate my sensitive, eczema-prone skin. Moreover, the primer provided a soft-matte finish without making my skin look dry or cakey. Instead, the primer helped my complexion products to last 10-12 hours without breaking down, cracking or creasing.

Where is the Too Faced Primed & Peachy Primer Cooling Matte Primer sold?

• US/Canada: Sephora & Sephora Canada
• UK/Internaltional: Lookfantastic, Too Faced

Final Thoughts on the Too Faced Primed & Peachy Cooling Matte Primer

I realize that I say this pretty frequently, but I was *genuinely* surprised by how much I liked the Too Faced Primed & Peachy Cooling Matte Primer. As someone with ultra sensitive skin, I struggle with heavily-fragranced products. In fact, I broke into a sweat when I realized I purchased and attempted to try such a heavily scented product.

Nevertheless, the primer worked wonderful at magnifying my skin without drying out or irritating my skin. In fact, the primer provided a soft matte finish that helped my complexion products to last all day without drying out my skin. With that said, I prefer my Smashbox Photo Finish Pore & Oil Control Primer because it is scent-free.

As someone with oily skin, my preferred way to wear this primer is to pair it with a foundation or tinted moisturizer with a glowy or dewy finish. The primer doesn’t cause the complexion products to lose their natural, radiant finish. Instead, the primer just helps to extend the life of my foundation.

Overall, I recommend the Too Faced Primed & Peachy Primer to anyone looking for a Cruelty-Free and Vegan primer with a soft matte finish that will help extend the life of foundation and other complexion products. Moreover, this is a great primer for anyone that enjoys scented makeup or skincare products.

Enjoy my review of the Too Faced Primed & Peachy Primer? Check out this post ranking my favorite primers for oily skin or this post ranking my favorite foundations for oily skin.

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Are you interested in trying the Too Faced Primed & Peachy Primer? What is your favorite product in the Too Faced Peach line? Please let me know your thoughts in the comments below.

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