As a beauty blogger and makeup lover, I spend the majority of my time reading about, watching videos on, and playing with makeup. I live for it. As a result, sometimes when I overspend it feels like a beauty guru made me buy it. Keep reading today’s post for a roundup of products that an influencer convinced me to buy.
When I spend too much money on a product after watching a review, it is easy to feel like “a beauty guru made me buy it”. However, I am ultimately the person who controls my own purchases.
Unfortunately for me, beauty products lend themselves well to influencer marketing, since viewers can see how products are being used.
Charlotte Tilbury Hollywood Contour Wand, The Dolce Vita Quad, Filmstar Bronze & Glow
I’ve wanted to try Charlotte Tilbury products for years, but the price point always made me pause. However, Jessica Braun’s brand review that made me more eager to try the brand. In fact, l literally wanted to try everything Jessica talked about in her video.
BFF Mascaras, Zodiac Loose Pigments, and Good Sport Pressed Eyeshadow Palette
No other influencer has influenced as many of my beauty purchases than KathleenLights (except for maybe Tati or iluvsarahii). Obviously I trust her reviews. Moreover, the looks she creates inspires me to be more creative.
Once again, KathleeenLights influenced this purchase. Funnily enough, she didn’t love the Thrive Causemetics products that I purchased. However, I liked how these performed and the way she described them.
In hindsight, had the 12-pan neutral palette been available during the sale, I would have purchase that instead. I regret purchasing this product and eventually decluttered it.
Clothing & Accessories
Luxe Rose Gold Eyeshadow Brushes
Shout out to Melissa Alatorre for influencing this holiday purchase. After a few months of comparing Sigma* and Luxie brushes,* I purchased brushes from Luxie. Moreover, the brushes are so cute and high quality.
Camo Seamless Leggings & Bra, Lounge Leggings & Cropped Sweatshirt, House of Marley Headphones
Before Melissa featured the Gym Shark in her workout or lifestyle related videos and social posts, I never heard about this brand. However, I am beyond thrilled to discover the brand. In fact, they’ve become one of my favorite makers of athleisure.
When my Beats headphones finally kicked died, I purchased the House of Marley Wireless headphones. These headphones significantly cheaper than my Beats’ headphones. Also, the brand is more eco-friendly.
Edit: In this case, I regret that a beauty guru made me buy it. These headphones only lasted a few months before the bluetooth featured stopped working.
So Did a Beauty Guru Made Me Buy It?
Ultimately, this post was meant to be playful and not a true statement that I believe that ‘a beauty guru [REALLY] made me buy it. While there are influencers who peddle anything they can, the YouTubers mention in this roundup are not like this.
At the end of the day, no one can blame anyone else for their purchase habits. For makeup lovers who may have an addictive purchasing tendency, it is our responsibility to hold ourselves accountable for our own decisions.
Disclaimer: This post contains affiliate links (*). This means that I may make a small commission should you make a purchase using my links, at no added cost to you. Unless otherwise stated, all products were purchased by me. All opinions are my own.
What do you think about phrases like “a beauty guru made me buy it?” Do you think consumers need to be more accountable? Have any influencers inspired some of your most recent purchases? If so, I’d love to know who inspired you and what you grabbed in the comments below.