As a beauty blogger and makeup lover, I spend the majority of my time reading about, watching videos on, and playing with makeup. I live for it.
Loving makeup can get expensive. Although I don’t consider myself a gullible shopper, beauty influencers play a big role in impacting what I buy. Often times, I think that a Beauty Guru Made Me Do It.
A Beauty Guru Made Me Do it – Cosmetics
Given how much I love watching beauty content, it is common to feel that “a beauty guru made me do it”. Beauty lends itself well to influencer-driven purchases since viewers or fans can see products in-action.
Charlotte Tilbury | Filmstar Bronze & Glow, Hollywood Contour Wand, Luxury Eyeshadow Quad
I’ve been eyeing the Charlotte Tilbury brand for years. However, it was Jessica Braun’s brand review that made me more eager to try the brand. I wanted to try nearly everything Jessica talked about in her video.
ColourPop | BFF Mascaras, Zodiac Loose Pigments, and Good Sport Pressed Eyeshadow Palette
KathleenLights has the most influence on my beauty purchases. I trust her reviews AND I get tons of inspiration from the looks that she creates.
I debated whether or not I should include the Good Sport eyeshadow palette on this list since I’ve been drooling over this palette since it was first released last Fall. However, Julia Mazzucato rave about the Good Sport formula I finally made the purchase.
Huda Beauty | Smokey Obsessions Eyeshadow Palette
I’ve gone back and forth on the Obsessions Palettes since Huda dropped the original set. However, I shied away from picking up any of the palettes.
Laura Mercier | Translucent Loose Setting Powder Glow
It is no secret that I love Melissa Alatorre. It should come to no surprise that she influences so many of my beauty purchases.
I had no clue that I even wanted the Laura Mercier Translucent Loose Setting Powder in Glow until I watched Melissa’s sponsored video. This loose highlighter provides a beautiful “lit from within” glow.
Maybelline | Soda Pop Palette
Pinky Rose Cosmetics | Exotic Peacock Eyeshadow Palette
Angelica Nyqvist speaks so highly of Pinky Rose Cosmetics. My heart raced when I saw the gorgeous blue-purple theme of the Exotic Peacock Palette. I have few vibrant, blue matte shades. This palette filled a gap in my collection.
Thrive Causemetics | Brilliant Eye Brightener, Infinity Waterproof Eyebrow Liner, Liquid Lash Extensions Mascara
Once again, KathleeenLights influenced this purchase. Funnily enough, these Thrive Causemetics buys were products that she didn’t love. However, I liked how these performed in during her video.
Side note: Am I the only one who gets tempted to buy a product even after seeing an influencer speak negatively about it? Even when they don’t try, a beauty guru made me do it!
Viseart | Grande Pro Volume I Eyeshadow Palette
Read my full review on the Viseart Grande Pro Volume 1 Palette.
A Beauty Guru Made Me Do It – Clothing, Accessories & Miscellaneous
Luxie Beauty | Rose Gold Eyeshadow Brushes
Shout out to Melissa Alatorre for influencing this holiday purchase. After a few months of comparing Sigma and Luxie brushes, I purchased brushes from Luxie. Not only are the brushes super cute, but I purchased them using a discount code.
Gym Shark | Leggings, Tips, Sports Bras
House of Marley | Positive Vibration Wireless Headphones
Technically a beauty guru didn’t make me buy these headphones. A minimalist, eco-conscious YouTuber influenced me.
When my Beats headphones finally kicked died, I purchased the House of Marley Wireless headphones. These headphones significantly cheaper than my Beats’ headphones. Also, the brand is more eco-friendly.
Edit: I regret that a
beauty guru made me do it in this case. These headphones only lasted a few months before the bluetooth featured stopped working.
Disclaimer: This is just meant to be a playful post. No one on this list forced me to buy anything, but these were all purchases that were in some way influenced by YouTuber.
What do you think about phrases like “a beauty guru made me do it?” Do you think consumers need to be more accountable?
Have any influencers inspired some of your most recent purchases? If so, I’d love to know who inspired you and what you grabbed in the comments below.