A Beauty Guru Made Me Do It: Beauty & Fashion Buys

A Beauty Guru Made Me Buy It | YouTube Made Me Buy It | Big Beauty Haul

As a beauty blogger and makeup lover, I spend the majority of my time reading about, watching videos on, and playing with makeup. I live for it.

Loving makeup can get expensive. Although I don’t consider myself a gullible shopper, beauty influencers play a big role in impacting what I buy. Often times, I think that a Beauty Guru Made Me Do It.

A Beauty Guru Made Me Do it – Cosmetics

Given how much I love watching beauty content, it is common to feel that “a beauty guru made me do it”. Beauty lends itself well to influencer-driven purchases since viewers or fans can see products in-action.

A Beauty Guru Made Me Do It | Charlotte Tilbury Hollywood Contour Wand, The Dolce Vita Quad, Filmstar Bronze & Glow
Charlotte Tilbury Hollywood Contour Wand, The Dolce Vita Quad, Filmstar Bronze & Glow

Charlotte Tilbury | Filmstar Bronze & Glow, Hollywood Contour Wand, Luxury Eyeshadow Quad

I’ve been eyeing the Charlotte Tilbury brand for years. However, it was Jessica Braun’s brand review that made me more eager to try the brand. I  wanted to try nearly everything Jessica talked about in her video.

In the end, I picked up the Filmstar Bronze & Glow, the Hollywood Contour Wand, and the Luxury Eyeshadow Quad in The Dolce Vita.

A Beauty Guru Made Me Do It | ColourPop BFF Mascaras, Zodiac Loose Pigments, and Good Sport Eyeshadow Palette Flat Lay
ColourPop BFF Mascaras, Zodiac Loose Pigments, and Good Sport Eyeshadow Palette

ColourPop | BFF Mascaras, Zodiac Loose Pigments, and Good Sport Pressed Eyeshadow Palette

KathleenLights has the most influence on my beauty purchases. I trust her reviews AND I get tons of inspiration from the looks that she creates.

It was her BFF Mascara Try-On and Zodiac Loose Pigment Swatch videos that inspired me to make these recent purchases from ColourPop.

I debated whether or not I should include the Good Sport eyeshadow palette on this list since I’ve been drooling over this palette since it was first released last Fall. However, Julia Mazzucato rave about the Good Sport formula I finally made the purchase.

A Beauty Guru Made Me Do It | Huda Beauty Smokey Obsessions Eyeshadow Palette Review_Flat Lay
Huda Beauty Smokey Obsessions 9-Pan Eyeshadow Palette

Huda Beauty | Smokey Obsessions Eyeshadow Palette

I’ve gone back and forth on the Obsessions Palettes since Huda dropped the original set. However, I shied away from picking up any of the palettes.

When I saw Stephanie Lange swatch the Smokey Palette in one of her videos, I purchased it immediately. Check out my detailed review of the Smokey Obsessions palette.

A Beauty Guru Made Me Do It | Laura Mercier_Translucent Loose Setting Powder in Glow_Flat Lay
Laura Mercier Translucent Loose Setting Powder in Glow

Laura Mercier | Translucent Loose Setting Powder Glow

It is no secret that I love Melissa Alatorre. It should come to no surprise that she influences so many of my beauty purchases.

I had no clue that I even wanted the Laura Mercier Translucent Loose Setting Powder in Glow until I watched Melissa’s sponsored video. This loose highlighter provides a beautiful “lit from within” glow.

A Beauty Guru Made Me Do It | Maybelline Lemonade Craze Eyeshadow Palette Review_Flat Lay
Maybelline Lemonade Craze Eyeshadow Palette

Maybelline | Soda Pop Palette

When I saw Jackie Aina demo a look using the Soda Pop Palette, I knew that I needed it. I jumped at the opportunity to buy this palette during a steep promotion period.

A Beauty Guru Made Me Do It | Pinky Rose Cosmetics Exotic Peacock Palette Review_Flat Lay
Pinky Rose Cosmetics Exotic Peacock Palette

Pinky Rose Cosmetics | Exotic Peacock Eyeshadow Palette

Angelica Nyqvist speaks so highly of Pinky Rose Cosmetics. My heart raced when I saw the gorgeous blue-purple theme of the Exotic Peacock Palette. I have few vibrant, blue matte shades. This palette filled a gap in my collection.

A Beauty Guru Made Me Do It | Thrive Causmetics_Brow Liner + Brilliant Eye Brightener + Mascara Set_Flat Lay
Eye Bundle: Brilliant Eye Brightner, Mascara, Brow Liner

Thrive Causemetics | Brilliant Eye Brightener, Infinity Waterproof Eyebrow Liner, Liquid Lash Extensions Mascara

Once again, KathleeenLights influenced this purchase. Funnily enough, these Thrive Causemetics buys were products that she didn’t love. However, I liked how these performed in during her video.

I grabbed the Brilliant Eye Brightener, the Infinity Waterproof Eyebrow Liner, and the Liquid Lash Extensions Mascara.

Side note: Am I the only one who gets tempted to buy a product even after seeing an influencer speak negatively about it? Even when they don’t try, a beauty guru made me do it! 

A Beauty Guru Made Me Do It | Viseart Grand Pro Volume 1
Viseart Grand Pro Volume 1 – Close Up

Viseart | Grande Pro Volume I Eyeshadow Palette

When this limited edition palette came to Sephora at a discounted price, I rewatched Stephanie Nicole’s Grande Pro Palette demo and review and purchased this palette.

Read my full review on the Viseart Grande Pro Volume 1 Palette.

A Beauty Guru Made Me Do It – Clothing, Accessories & Miscellaneous

A Beauty Guru Made Me Do It | Luxie Rose Gold Eyeshadow Brushes_Flat Lay
Luxe Rose Gold Eyeshadow Brushes

Luxie Beauty | Rose Gold Eyeshadow Brushes

Shout out to Melissa Alatorre for influencing this holiday purchase. After a few months of comparing Sigma and Luxie brushes, I purchased brushes from Luxie. Not only are the brushes super cute, but I purchased them using a discount code.

A Beauty Guru Made Me Do It | A Beauty Guru Made Me Buy It | Gymshark Athleisure & House of Marley Headphones_Flat Lay
Camo Seamless Leggings & Bra, Lounge Leggings & Cropped Sweatshirt, House of Marley Headphones

Gym Shark | Leggings, Tips, Sports Bras

I had not heard about Gym Shark before Melissa featured the brand in her videos and social posts. Knowing that she petite like I am, I needed to try Gymshark.

House of Marley | Positive Vibration Wireless Headphones

Technically a beauty guru didn’t make me buy these headphones. A  minimalist, eco-conscious YouTuber influenced me.

Ironically, I purchased these headphones after watching a video from Shelbizleees where she spoke about talking herself out of buying these headphones!

When my Beats headphones finally kicked died, I purchased the House of Marley Wireless headphones. These headphones significantly cheaper than my Beats’ headphones. Also, the brand is more eco-friendly.

Edit: I regret that a beauty guru made me do it in this case. These headphones only lasted a few months before the bluetooth featured stopped working.

Let’s connect on social media: Instagram | Twitter | Pinterest | Bloglovin’ | Influenster

A Beauty Guru Made Me Do It | A Beauty Guru Made Me Buy It | Beauty & Fashion Roundup

Looking for more posts like this? Check out my previous YouTube Made Me Buy It or Facebook & Instagram Made Me Buy It posts. Check out my favorite beauty YouTuber Round Up here and here.

Disclaimer: This is just meant to be a playful post. No one on this list forced me to buy anything, but these were all purchases that were in some way influenced by YouTuber.


What do you think about phrases like “a beauty guru made me do it?” Do you think consumers need to be more accountable?

Have any influencers inspired some of your most recent purchases? If so, I’d love to know who inspired you and what you grabbed in the comments below.

12 thoughts on “A Beauty Guru Made Me Do It: Beauty & Fashion Buys

    1. Try looking for any online coupons if you think you may get anything from Gymshark!! I love their leggings so so much! ☺️ And thank you so much – I had a lot of fun taking these photos. 📸

  1. I’d love to try all of those beauty products, particularly the colour pop ones!! Your photos are always so pretty. I also really like those leggings! I need to buy some more, and I feel like you’ve influenced my decision to get these!!

    1. Aw thank you, girl! 💜 ColourPop is one of my favorite brands, for sure. And wow – I feel honored that you’d want to try anything style-related I’ve mentioned! ☺️

      1. They just look like such gorgeous products!! I’m going to have a serious online look this afternoon for some Colourpop products!!

  2. This was such a great read girl! I get influenced so easily to buy new makeup, mostly because I just want an excuse to 😂 Angelica made me want the Pinky Rose palette too! I just haven’t gotten around to picking it up – maybe I should soon 🤔

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