Beauty Consumer Tag | Am I a Hyper-Consumer? May 14, 2020
Are you a beauty blogger or beauty addict wanting to evaluate your beauty consumer tendencies? Need some motivation to make some changes? Check out the Beauty Consumer Tag created by Beauty YouTuber, 90’s Love Child.
As a beauty blogger, I am passionate about the beauty industry. I spend a lot of time learning about the beauty industry, trying out new products, and reviewing products on my blog. But am I a practical beauty consumer? Keep reading for my answers to the Beauty Consumer Tag.

ColourPop Going Coconuts, Lilac You A Lot, and Mint to Be Palettes
Tag Questions
1 | How much do you spend on makeup a month? A year?
In 2019, my beauty spending was abnormally high. Shopping became an addictive coping mechanism for dealing with stress. Given that I am actively working to spend less, I will not be sharing exact spend numbers.
2 | Do you ever feel guilty about how much you spend on makeup?
Hell yes. If you want to keep up with my excessive purchases and my constant guilt, check out my 2019 Low Buy Series. Obviously, I failed at my Low Buy in 2019.
3 | Do you get ‘FOMO’ related to makeup releases?
I experience FOMO when I am unable to purchase certain limited-edition releases. When the Gemini Palette originally sold out, I experienced major FOMO and even tried to dupe the palette.
In 2019, when the Kylie Cosmetics holiday palette sold out within a few hours of releasing I felt regret that I didn’t ‘jump’ to buy it. However, as time passed, I realized that the hype surrounding the palette would quickly fade away.
4 | DO you purchase or keep items simply because they are limited edition?
I do not purchase items or keep them simply because they are limited edition. A collection has to appeal to me in order for me to purchase it.
However, I have mixed feelings on Limited Edition Beauty releases. False scarcity tactics used to con buyers into purchasing otherwise boring releases should be illegal.
Limited Edition releases fuel my impulse purchases and cause me to buy items with speed. Rational thinking is difficult when these release drop without warning.
5 | Would you be willing to pay more money for a sold-out product online?
Yes and no. Obviously, I paid more for the Pat McGrath Nocturnal Nirvana Blitz Astral Quad because mine was removed from my order. However, I only paid more for shipping. The actual quad sold at the same retail price.
It infuriates me when resellers buy products for the SOLE purpose of hiking up the price and reselling the products at extortion-level prices. Not only do true fans miss out on the initial launch, but then they are punished if they pay high fees charged by the resellers.
6 | Do you wish you could spend more? Or less?
In theory, I wished I spent less because my purchases fill me with guilt. However, a part of me wishes I made enough money to spend without guilt.
7 | Do you feel compelled to buy something when you see it in someone else’s collection?
Yes – Instagram, YouTube, and other bloggers all fuel my desire to buy more beauty products.
8 | Do you buy more during the holidays?
I buy more for others and for myself during the holidays. In regards to my friends and family, I feel joy giving them gifts that I know they’ll love. In regards to myself, the sales get under my skin and always lead me to spend more.
9 | Have you ever hidden a makeup purchase from family or friends?
I hid makeup purchases from family during 2019. During some of the major sales periods, I shipped packages to my boyfriend’s house.
10 | Do you have more than ten products in your collection that you have not used in over a month?
I have way more than 10 products that I haven’t used in over a month. Despite owning and loving so much in my collection, I only have one face.
11 | Have you ever been pressured to purchase something you could not afford or did not need?
Family and friends never pressure me to purchase anything. They actually encourage me to spend less! However, as previously stated, I feel pressure from social media and from brands who launch limited edition products.
12 | Do you purchase makeup for collector reasons?
I do not purchase makeup to ‘collect’ it. If I do not like it, I won’t buy it.
13 | In your makeup journey have you become less or more consumeristic?
On my makeup journey, I became more consumeristic. However, I am also more self-aware.
By trying so many formulas and brands, I know what I like and dislike in terms of textures, formulas, and branding. Moreover, I take the time to think critically about more of my recent purchases as a result of analyzing my behavior.
Final Thoughts on the Beauty Consumer Tag
The Beauty Consumer Tag was an interesting YouTube tag that I discovered in 2019 from my fave, Smokey Glow. As soon as I saw the questions in the Beauty Consumer Tag, I knew I had to take part in it. On this blog, I love to chronicle and analyze my spending habits.
In answering the Beauty Consumer Tag questions, the first question impacted me the most. Although I keep a meticulous beauty inventory spreadsheet, I my monthly spend breakdown for last year surprised me. I never want to spend most of my discretionary income on beauty products.
Let’s connect on social media: Instagram | Twitter | Pinterest | Bloglovin’ | Influenster
Did you enjoy my responses to the Beauty Consumer Tag? Check out my other beauty tag posts: The Perfect Palette Tag, Not Your Basic Beauty Guru, and Ride or Die Beauty tag.
Were you surprised by any of my answers to the Beauty Consumer Tag? How would you answer any of the questions to the Beauty Consumer Tag? Please let me know in the comments below.
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This was really interesting to read. I’m awful at spending on clothes, but keep my makeup spend pretty low. Skincare on the other hand I’m a friend for xxx
Omg skincare has really been tempting me lately, but it’s easier for me to resist since I know skincare looses effectiveness overtime.
After reading this it really sounds like you are learning a lot about your spending habits and trying to readjust them as needed.
I’ve really been trying to take more time to pause and think before I buy, lately. I def get caught up in the hype, so now, as a rule I try not purchase anything on an impulse. I try to sleep on it and if something sells out than it wasn’t meant to be or if the impulse to purchase fades than it was just the hype!
Reallyy though shopping has to be the most exciting and fun activity ever. And I feel like I spend way too much than I’d even care to use. I have a lot more than 10 things that I havent probably used in 6 months I guess😅😂 Could relate a lot! X❤❤
LOL its like always wanting the newest shiny object sometimes, but I really need to spend time using the things that I own now!
I love your TAGs! I really feel you on limited editions!
lol thank you!! I feel like these are a fun way to just talk about makeup and also to analyze my own habits haha
You are always so insightful in your tags, LP. I enjoyed reading this. I know many of us can relate to your feelings about spending. ♥️
It’s always so fun to do tags like this!
It is pretty cool to see all of the beauty collection that you have! You try so many great products and I love learning from you. I mean we all wish we can spend less to be mindful, but if we really like something, might as well. I like that you’ve become more aware of your habits. This is something not many people have, but take time to develop. Thanks for sharing your answers!
Nancy ♥ exquisitely.me
I’m def making a conscious effort to spend way less! And so far, so good!! 😄😄
Really fun tag! I always want to buy stuff I see people use lol!
Seriously, though lol! I lose it once I see swatches hahaha
Right?!? If I had enough money I’m sure I would just buy everything I see other people use online 😂
Definitely relate to how you feel about spending LP, really enjoyed reading through this x
Girl, I am like awaiting for a review of your new hair styling tool! I’ve been longing to get one of the dyson products but the price always prevents me!
Shall I tell you it’s bad so you don’t feel like you want it anymore!! I know they’re such a crazy amount of money for a hair tool!
LOLOLOL when I get a full-time job, then I’ll have to treat myself 😂😂
I should do this tag to really confront myself with my own answers lol! Calculating how much I’ve spend on makeup this year is something I’m not ready for at all omg.