Is Tati Beauty just another influencer brand? Is her new makeup applicator, the Blendiful just another overpriced gimmick?
Keep reading for my honest review of the Tati Beauty Blendiful.
Tati Beauty Blendiful & Textured Neutrals Volume I
What is Tati Beauty all about?
Tati Westbrook, otherwise known as the GlamLifeGuru on YouTube, is one of the largest beauty influencers on the platform. Tati is known for her high beauty standards and honest product reviews. Over the years, she garnered the trust of many consumers and inspired many younger viewers (like me) to create beauty content.
In 2019, Tati launched her makeup brand, Tati Beauty, to provide consumers with makeup that would help beauty lovers to tell their own unique beauty story.
Tati Beauty Blendiful Claims
According to the Tati Beauty website:
The Blendifulis the makeup applicator you didn’t know you needed. This game changing soft textured fabric tool is a blending dream that’s designed to seamlessly apply & soften both liquid and powder products.
The rounded edge & pointed tip help to provide a perfect blend step to step in your makeup application. Buff in foundation with little product waste, experience seamless contour, smoother concealer & the most airbrushed powder application… even in those hard to reach areas of the face.
Save product, save time & become the expert artist of your own unique routine. However you choose to use the Blendiful, your look will be one with no harsh lines every time.
Tati Beauty Blendiful Packaging
The Tati Beauty Blendiful comes in a simple black packet with gold lettering on the front. The back of the package has a description of the product and care details. Inside the packet is one full size Blendiful and one baby Blendiful.
How much does the Tati Beauty Blendiful Cost?
The Blendiful costs $18.00. Although the price of the Blendiful may seem expensive, it is actually on par or less expensive than comparable applicators or sponges from prestige brands. See comparisons below:
Beauty Blender – $20.00 (single blender)
Fenty Beauty Lil Precision Makeup Sponge Duo – $18.00 (duo)
Laura Mercier Velour Puff – $18.00 (single powder puff)
The Tati Beauty Blendiful is sold exclusively on the Tati Beauty website.
Is the Tati Beauty Blendiful Cruelty-Free?
Tati Beauty is Cruelty-Free.
How does the Tati Beauty Blendiful work for applying powder and liquid Makeup?
The key to applying cream or other precision products is to fold the the Blendiful into a taco-like shape to pick up product and apply where desired. Given that I do not post video tutorials, I’ll share two of my favorite application videos.
Tati using the Blendiful
Jackie Aina using the Blendiful
Note: the audio is difficult to listen to due to the autofocus on Jackie’s camera. I recommend watching this without headphones.
How do you clean the Tati Beauty Blendiful?
According to instructions provided on the Tati Beauty website, the Blendiful can be machine washed and dried by placing in a delicates laundry bag or by gently hand washing in warm soapy water.
However, I recommend cleaning the Blendiful by gently hand washing using a bar of soap. Gently rub a damp sponge against a damp bar of soap under warm water. Once sudsy, continue to work soap into the Blendiful using your hands and wash until clean.
Additionally, I recommend letting the Blendiful air dry rather than throwing it in the water.
Do not bleach. Do not dry clean.
Final Thoughts on the Tati Beauty Blendiful
The Tati Beauty Blendiful may look like an average powder puff, it is quite different due to the sponge-core at the center of this applicator. In essence, the Blendiful is like a flat, furry blending sponge that doesn’t need to be wet to apply makeup.
The sponge-like core makes it easy to manipulate product across the face, while the large size of the Blendiful makes application quick. Additionally, the sponge can easily be flipped over and used on both sides.
Although the Blendiful can be used to apply cream products, I typically use it with powder. As someone who powders every day, I love the full-size Blendiful for setting my face. Setting my face with the Blendiful provides a soft, blurred affect to the skin that blurs fine lines and imperfections.
Admittedly, the Baby Blendiful is less useful than the larger Blendiful. However, I enjoy using the Baby Blendiful for removing oil buildup and pressing my makeup back in to place. This is particularly useful around the nose area where product tends to separate.
At the end of the day, I recommend the Blendiful to anyone who can order this without incurring huge shipping or customs fees.