Is Tati Beauty just another influencer brand or is this brand a game changer? Keep reading for my honest review of the Tati Beauty Blendiful.
Tati Beauty Blendiful & Textured Neutrals Volume I
What is Tati Beauty all about?
Tati Westbrook, otherwise known as the GlamLifeGuru on YouTube, is one of the largest beauty influencers on the platform. Tati is known for her high beauty standards and honest product reviews. Over the years, she garnered the trust of many consumers and inspired many younger viewers (like me) to create beauty content.
In 2019, Tati launched her makeup brand, Tati Beauty, to provide consumers with makeup that would help beauty lovers to tell their own unique beauty story.
Tati Beauty Blendiful Claims
According to the Tati Beauty website:
The Blendiful is the makeup applicator you didn’t know you needed. This game changing soft textured fabric tool is a blending dream that’s designed to seamlessly apply & soften both liquid and powder products.
The rounded edge & pointed tip help to provide a perfect blend step to step in your makeup application. Buff in foundation with little product waste, experience seamless contour, smoother concealer & the most airbrushed powder application… even in those hard to reach areas of the face.
Save product, save time & become the expert artist of your own unique routine. However you choose to use the Blendiful, your look will be one with no harsh lines every time.
Packaging & Price
The Blendiful comes in a simple black packet with gold lettering on the front. A description of the product and care details is on the back of the packaging. Inside the packet is one full size Blendiful and one baby Blendiful.
The Blendiful costs $18.00. Although the price of the Blendiful may seem expensive, it is actually on par or less expensive than comparable applicators or sponges from prestige brands. See comparisons below:
- Beauty Blender – $20.00 (single blender)
- Fenty Beauty Lil Precision Makeup Sponge Duo – $18.00 (duo)
- Laura Mercier Velour Puff – $18.00 (single powder puff)
- Linda Hallberg Powder Puff – $13.00 (single powder puff)
- Tati Beauty Blendiful – $18.00 (duo)
Where is the Blendiful sold?
The Tati Beauty Blendiful is sold exclusively on the Tati Beauty website.
Is Tati Beauty Cruelty-Free?
Tati Beauty is Cruelty-Free.
How does the Blendiful apply powder and liquid makeup?
The key to applying cream or other precision products is to fold the the Blendiful into a taco-like shape to pick up product and apply where desired. Given that I do not post video tutorials, below are two of my favorite application videos.
Tati using the Blendiful
Jackie Aina using the Blendiful
Note: the audio is difficult to listen to due to the autofocus on Jackie’s camera. I recommend watching this without headphones.
How do you clean the Blendiful?
According to instructions provided on the Tati Beauty website, the Blendiful can be machine washed and dried by placing in a delicates laundry bag. However, hand washing works too.
I recommend cleaning the Blendiful by gently hand washing with a bar of soap. Gently rub a damp sponge against a wet bar of soap under warm water. Once sudsy, continue to work soap into the Blendiful using your hands and wash until clean.
Additionally, I recommend letting the Blendiful air dry rather than throwing it in the water. Do not bleach. Do not dry clean.
Final Thoughts on the Tati Beauty Blendiful
The Tati Beauty Blendiful may look like an average powder puff, but it is quite different due to the sponge-core at the center of this applicator. In essence, the Blendiful is like a flat, furry blending sponge that doesn’t need to be wet to apply makeup.
The sponge-like core makes it easy to manipulate product across the face, while the large size of the Blendiful makes application quick. Additionally, the sponge can easily be flipped over and used on both sides.
Although the Blendiful can be used to apply cream products, I typically use it with powder. As someone who powders every day, I love the full-size Blendiful for setting my face because the Blendiful provides a soft, blurred affect to the skin.
Admittedly, the Baby Blendiful is less useful than the larger Blendiful. However, I enjoy using the Baby Blendiful for removing oil buildup around my nose and pressing my makeup back in to place.
At the end of the day, I recommend the Blendiful to anyone who can order this without incurring huge shipping or customs fees.
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For more on celebrity makeup brands, check out this post discussing the rise of celebrity-founded makeup brands or the ultimate roundup of celebrity makeup brands.
Have you tried the Tati Beauty Blendiful? What is your favorite makeup applicator? Please let me know in the comments below.
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jennifertarheelreader says
May 12, 2020 at 10:19 amOh gosh, I definitely want one of these and I love that you can wash it. Thanks for putting this on my radar, LP.
The Newbury Girl says
May 12, 2020 at 10:54 amThis really is a handy tool for anyone looking to do makeup super quickly!
Mimi says
May 12, 2020 at 3:43 pmThat’s really what stopped me from buying it, the shipping taxes and what not, I had to pay 10€ shipping + 17€ of customs fees when I got the palette but I’d do it again in a second because she’s a staple in my routine and quite honestly, the best palette I have.
But for this, I didn’t want to splurge that much, so maybe I’ll get it with her next launch (assuming it would be actual makeup) because it sounds great and I’d love to try it but I don’t think it’s worth the sacrifice on her own
The Newbury Girl says
May 12, 2020 at 4:17 pmI agree that with shipping / customs it wouldn’t be worthwhile, but might be worth trying if purchased with a larger launch.
The closest “dupe” I’ve found so far is the Linda Hallberg powder puff – which should be less expensive for you since LH’s brand is based out of Sweden!
Mimi says
May 12, 2020 at 7:19 pmYep, but I still like to support Tati, she’s pretty much the only YouTuber I trust, I’ve been following her since 2013 ahahah so I think I’ll just wait
PoojaG says
May 12, 2020 at 5:06 pmI’m definitely going to try it out if the shipping isn’t too expensive! I’ve been looking for a good blending sponge.
The Newbury Girl says
May 30, 2020 at 9:42 pmI don’t know if this would be worth it to purchase on its own due to international shipping costs, but it may be more reasonable when you are back in Canada or if she releases another makeup item that intrigues you!
PoojaG says
May 30, 2020 at 10:31 pmI’m in Canada at the moment so I think it would be a good time to try it out. International shipping is insane there is no way I can get it when I’m in Kenya!
Nancy says
May 16, 2020 at 3:21 amI’ve heard so much about Tati’s brand! All of the influencers are even releasing their own makeup brands now. The packaging looks gorgeous. I love that the products are super affordable as well. Big plus that it is cruelty-free! It is great the beauty blender works overall. Thanks for sharing your thoughts!
Nancy ♥ exquisitely.me
The Newbury Girl says
May 30, 2020 at 9:58 pmThere are def a lot of influencer brands popping up, which makes sense since they often know what is hot in the market!
sarahsarsby says
May 18, 2020 at 7:14 amThis is a great review of the product, although, I’ve got to say, I’m just not sure about the Blendiful. I just can’t imagine it applying foundation and concealer very well because of the shape and material of the product? In my mind, any liquid products would just cling to the blender, rather than distribute it out across your face. Except for when applying concealer, I pretty much always use makeup brushes over beauty blenders, so maybe this product just doesn’t speak to me because of my preferences.
However, it’s an interesting release and, like you mentioned, I can see it working well for powders
The Newbury Girl says
May 30, 2020 at 10:03 pmwas shocked at how well it applied base products! Due to the sponge core and mircrofiber cloth, base products apply so smoothly and look really perfected! Works super well with powder, too! So I def want to grab another set.
If you are somewhat intrigued, the Linda Hallberg sponge may be a better option for you since the brand is European and sells at Beauty Bay!
The Newbury Girl says
May 30, 2020 at 10:02 pmI was shocked at how well it applied base products! Due to the sponge core and mircrofiber cloth, base products apply so smoothly and look really perfected! Works super well with powder, too! So I def want to grab another set.
If you are somewhat intrigued, the Linda Hallberg sponge may be a better option for you since the brand is European and sells at Beauty Bay!
Simone | Beautymone says
June 1, 2020 at 7:21 amI was so curious to hear you thoughts about this! It sounds better than I expected it to be but I still don’t think this is something I would really like. However, I really want to give it a try once!
nataliemochinsbeautyblog says
August 15, 2020 at 7:11 amThanks for sharing this! I am always looking for new products to try
The Newbury Girl says
August 15, 2020 at 5:28 pmI’m so glad you found this helpful!
mindbeautysimplicity says
August 17, 2020 at 8:31 pmIt does seem really nice!! But idk if it’s worth it