At the close of 2018, I had every intention of doing a yearlong cosmetic No-Buy. Having successfully completed a 6 month No Buy in years past, I felt like this challenge would be doable for me. However, the more I thought about doing a yearlong No Buy, the more anxious I became about my spending... I started to spend uncontrollably, constantly buying new beauty products online. Essentially, I was on a beauty binge that lasted for roughly 2.5 months. As a result of my reckless spending this Fall and this Winter, I've decided to put myself on a three-month long No-Buy. My No-Buy started on February 11th and will run through May 11th.
Social media plays a huge role in influencing the purchasing decisions of millennial men and women, since so many of us are actively engaging with influencers, brands, and our own network of friends and family online. Through Facebook & Instagram's advanced targeting capabilities, as well as through the brand and influencers that we follow, we are being bombarded with a bevy of products in our feeds. Recognizing the way social media impacts what we buy and how we interact with brands, I thought I'd share the products that Facebook/Instagram "made me buy".
Learning how to develop smart shopping and savings habits are essential parts of growing up. Unfortunately, for many of us, financial literacy is not something taught to us in school or by our parents. Shopping can offer temporary relief from stress or sadness, but buying "things" does not equate to true happiness. Moreover, excessive spending can actually hold you back from living an active, engaging life, especially as you age.
As I write this post, I have just finished my first (and hopefully only) no-buy of 2018. As mentioned in my original post, this no buy started at the beginning of April and ran through June 30th. The only parameters were that I could not buy any new beauty or fashion-related items during this Spring season, unless an item broke or was used in entirety and I did not have a suitable back up.
Last year, in an attempt to mitigate my impulse shopping, I embarked on my first beauty and fashion no-buy from January through mid-April. The results were life-changing. If you're unfamiliar with the term - a "no buy" is a period of time where an individual commits refraining from purchasing non-essential goods in an attempt to curb impulsive shopping habits.