Social media plays a huge role in influencing the purchasing decisions of millennial men and women. Many of us are actively engaging with influencers, brands, and our own network of friends and family online.
We are constantly being bombarded with tempting posts online. Whether we’re viewing targeted ads or seeing influencer posts, we’re always being told to buy the latest and greatest products.
Recognizing the way social media impacts what we buy and how we interact with brands, I decided to share the products that social media influenced me to buy.
Please keep reading for my take on Facebook & Instagram Made Me Buy It.
Facebook & Instagram Made Me Buy It
Urban Decay – Naked On the Run
For the longest time, Urban Decay was my go-to brand. I felt like UD’s brand aesthetic was tailored to me. I was kind of spunky and alternative, unafraid to play with colors, and marched to the beat of my own drum. During this period of 5-8 years, I needed every new product that UD launched. At that time, my budgets were still quite limited, so I had to wait for holidays and birthdays.
When I saw the limited edition Naked On the Run Palette was being released, I had to have it. I found out about the release on the Urban Decay Facebook page.
The Naked on the Run palette came with five eyeshadows, a very orange bronzer, bright pink blush, and a sparkly highlighter. Additionally, the palette included the Sesso lipgloss and an eyeliner.
Facebook and Instagram made me buy it. I bought something I never truly loved. I used the Born to Run palette for several months but never created a balanced look. My eyes looked dark and muddy since the colors were so similar to each other.
I never used the cheek products. The bronzer was orange. The blush was bright pink. The highlighter was chunky glitter. I decluttered this palette from my collection several years ago.
I regret that money was spent on this palette- even though it was gifted to me.
Urban Decay x Gwen Stefani Palette
Again, Urban Decay was my makeup vice. I needed to have the Gwen Stefani Palette when I saw the brand post about it on Facebook. Again, like the Naked on the Run palette, I used this only for several months after I received it as a gift ($58.00 USD). Most of the shadows have barely been used.
The majority of the colors in this palette are light and neutral. However, I am in love with the color Punk – a deep brownish plum color. Punk is the reason why I kept this product for so long. Recently, while looking at the UD website, I discovered that Punk was released as a single shadow, so I plan on purchasing this as a single since I decluttered this palette earlier this year.
Outdoor Voices Leggings & Clothing
Unlike the aforementioned products, I discovered Outdoor Voices through an Instagram ad served. Outdoor Voices is a relatively new activewear company known for their color blocked women’s leggings. As a brand, Outdoor Voices is most comparable to LuLulemon or Athleta.
I like the leggings and t-shirt that I purchased this year. I am likely to purchase from the brand again. I was unsure of my size, so my leggings are slightly too large for me, but I couldn’t be bothered to return them for a smaller size.
BONUS: Brands I Discovered on Facebook & Instagram
I discovered Allbirds about a year ago through social media. New Zealand based Allbirds makes sustainable footwear with mainly natural materials – namely Merino Wool, Castor Bean Oil, and Tree Fibers (Tencel). Recycled plastic is used for shoelaces and the boxes that Allbirds uses for packaging are sourced from 90% recycled cardboard.
If it isn’t apparent, I have a MAJOR crush on this brand. However, this past year, I kept receiving sneakers as gifts from friends and family, so I can’t justify making a purchase at the moment. If any of my sneakers become drastically worn out or I decide to sell or donate some of the newer pairs that were gifted to me, I will 100% purchase from this brand.
Walk In Love
Walk in Love is a Christian blog and inspirational T-shirt company. Their simple T-shirts, sweatshirts, etc. feature minimal designs and Biblical sayings such as “walk in love,” “choose joy,” etc. In terms of price point, the brand is on the expensive-side for T-shirts, but that isn’t what kept me from making a purchase.
The biggest reason why I have not yet purchased something from this brand is due to their stock issues. Most of the shirts that I am drawn to are not available in my size when I go online to make a purchase.
Edit 1/6/19: Walk In Love is shutting down the T-shirt portion of their business, but will still have a blog.
Instagram & Facebook Made Me Buy It – Final Thoughts
As always, I love writing about minimalism inspired topics. Analyzing past behaviors and spending habits is insightful for improving my shopping habits.
Even though I am getting better about minimizing and making smarter purchases, it is easy fall into old habits of overconsumption and wasteful spending.
Looking back at items I once thought I “needed” is helpful. I can see how I’ve wasted my money on things I thought I loved but have since decluttered. Looking at my purchases inspires me to work at actively preventing me from overspending in the future.
What did you think about my take on Facebook and Instagram Made Me Buy It? What brands have you discovered on Instagram or Facebook? Have you made any purchases based on organic or paid promotion on social media? Please let me know in the comments below.