Beau-Tea Talk #2 | Are Celebrity Makeup Lines the New Celebrity Perfume?

Were you even an American adolescent in the 2000s if you didn’t own your favorite celebrity’s signature scent? Amongst some of the most notable celebrity perfumes were Beyonce’s Heat, Brittney Spears’ Curious and Fantasy, Jennifer Lopez’s Glow, Justin Bieber’s Girlfriend, and Taylor Swift’s Wonderstruck.

Gone are the good ole days where all of our favorite celebrities released their signature scent(s) so that us common-folk could smell like our idols. In lieu of the celebrity scent, we the consumer have seemingly been offered something better: The Celebrity Makeup Line.

But is this new category of celebrity merchandise here to stay or just a quick cash-grab? Is this something that consumers really want? In today’s Beau-Tea Talk, we’ll be discussing the rise of the Celebrity Cosmetic Lines.

The DNA of a Celebrity Makeup Line

Celebrities have long worked with brands as the face of their products in commercials, print ads, and other promotional ways. In the 1990s and 2000s, American celebrities started to venture into new territory by launching their own signature scents.

The proliferation of internet-based, direct-to-consumer retailing and the rise of social media marketing has changed the celebrity merchandise tactics. Celebrities have taken their business ventures to the next level by launching their own celebrity makeup lines.

Some of the early celebrities to capitalize on the rise of celebrity makeup line include Kat Von D, Kylie Jenner, Rihanna, and Kim Kardashian. Celebrities like Kylie Minogue, Millie Bobbie Brown, and Kesha are now dipping their toes into the world of celebrity makeup lines.

Celebrity Makeup Lines | KKW Beauty Best of Pink Lipsticks, Liquid Concealer + Pressed Pigment #3
KKW Beauty Best of Pink Lipsticks, Liquid Concealer + Pressed Pigment #3

In Defense of Celebrity Makeup Lines

  • Some celebrities have profound effects on a country’s beauty trends. They set new trends and bring lesser-known trends to the forefront.
  • Celebrities may have subject matter expertise or a unique beauty voice that extends beyond their status as entertainers.
  • Influencers may have always had the end goal of creating their own makeup line.
  • Adolescents often emulate their favorite celebrities beauty and fashion!

Against Celebrity Makeup Lines

Too often a celebrity makeup line seems like a quick cash grab rather than a meaningful investment in the beauty community. When celebrities only serve as the face of the brand, it may seem like a money grab.

Other negatives of the celebrity-inspired line include:

  • Celebrities AND influencers “talk up” their involvement with a brand, but then take zero accountability when something goes wrong
  • Consumers forget that a celebrity or influencer brand is still a corporation. Consumers may blindly give their trust.
  • Too many releases look and feel the SAME as everything else out on the market.
  • Potential to pay more for the celebrity name, despite lack of beauty expertise.
Celebrity Makeup Lines | Fenty Beauty Gloss Bomb, Killawatt Highlighter, and Sunstalk'r Bronzer
Fenty Beauty Gloss Bomb, Killawatt Highlighter, and Sunstalk’r Bronzer

Twitter Sounds Off: Would You Support A Celebrity Makeup Line?

On Twitter, I posed the below question:

Although we’ve seen a growing market for celebrity-owned beauty brands, I was surprised to find that the majority of my Twitter friends felt skeptical about celebrity makeup lines.

31% of voters indicated that they’d never purchase from a celebrity brand. Another 62% indicated that supporting a celebrity makeup line would be dependent on the celebrity.

Here’s what some of my friends had to say:

My friends’ opinions really fell in line with the overall vote trend in that some people were very open to the idea of purchasing from a celebrity line, while others had more reservations either due to the price tag or the celebrity.

Most consumers want to purchase from cruelty-free brands that create quality products and contribute to the beauty community. If these qualities are not met, the price tag associated with the celebrity’s name may not be worthwhile.

Thank you to all those who shared their opinions on celebrity makeup lines. -Everyone featured is a lovely, talented blogger you should be reading and supporting!!

Final Thoughts on Celebrity Makeup Lines

I’ve reached “new brand” launch fatigue. It feels like I’m reading about the launch of a new celebrity or influencer founded makeup line or collaboration every day.

Although a celebrity or influencer may have a huge influence on beauty trends it doesn’t mean that he or she needs to release a makeup line. If a new makeup line isn’t adding something new to the makeup community, they don’t need to exist.

The most successful celeb and influencer lines are brands that transcend their founder’s star power and make an impact in the industry. Kylie Jenner’s lip kits launched a trend to provide consumers with “kits” and “bundles” meant to make it easier for consumers to recreate a cohesive look. Fenty Beauty’s inclusive shade range and marketing lit a fire in the American cosmetic industry. Now brands are expected to offer more products for beauty wearers of all skin tones.

Only time will tell whether these celebrity makeup lines are here to stay and whether they’ll last beyond the life of their famous founder’s celebrity status.

Let’s connect on social media: Instagram | Twitter | Pinterest | Bloglovin’ | Influenster

Do you love talking about trends in the beauty industry just as much as me? Check out my previous Beau-Tea Talk where I dive into the world of Paying for PR Kits.


What do you think about celebrity and influencer-founded cosmetics lines? Would you purchase cosmetics from your favorite celebrity? Please let me know in the comments below.

28 thoughts on “Beau-Tea Talk #2 | Are Celebrity Makeup Lines the New Celebrity Perfume?

  1. For me, it really depends on the quality of the product, how it’s made and the ingredients. Although I haven’t tried Fenty, it’s a brand I’d like to try because of the range and reviews I’ve heard about the products!

  2. So so many of the makeup enthusiasts are getting overwhelmed. I keep hearing phrases like overwhelmed, fatigued, satisfied everywhere. Even myself am really content with what I have. I really want to do a low buy no buy but I’m worried about feeling restricted. Secretly have been following your journey to get tips and tricks and deciding for next year. I do agree it’s the new celebrity perfume though. I’ve taken a step back from popular brands that release daily and so many collabs. I’ve bought what I want all summer instead of what’s trending.

    1. I agree that I’m overwhelmed by the sheer volume of releases. I’ve been such a failure with my Low Buy, so I think I’m going to do a full-on No Buy starting in September. 🙈

  3. What a thoughtful, informative post, LP. I had not thought of all these pros and cons and it’s easy to be attracted to those shiny, glitzy celebrity endorsed products. Thanks so much for sharing your thoughts.

    1. It’s alarming because I see so many “Stans” excusing away bad business practices, poor product quality, or basic releases all because they want to “support” their fave celeb.

      It’s possible to love & support a favorite artist without buying from one of their brands!

  4. Interesting post! I think it definitely depends on the celeb for me as well as the price because if it’s super expensive and not worth the price I don’t think I would buy it even if they were my favourite celeb.

  5. Brilliant post. It definitely does seem to be the new thing for celebs to get involved in and I do feel like even amongst all.makeup brands it’s a lot of the same everywhere you look and just SO many releases constantly. For me there’s some I’m keen to try more of like Fenty, but because it’s got great reviews and not based on the fact it’s Rhianna’s line. But nothing from the Kardashian appeals to me, it all looks so basic to me but with a hefty price tag. I weirdly do want to try some of the brand Millie Bobby Brown has created though, even though I think it’s aimed at teenagers…

    But also Britney spears perfume was legit my go to for so many years 😂

    1. I agree with you on Fenty – I feel like the brand has transcended its celeb status in a way. I agree that some of the Kardashian-Jenner releases are basic, BUT I will say that I’ve enjoyed the formula.

      Also the Millie Bobbie Brown release shocked me completely! I do like the purple packaging though! 💜

    1. lol! I never had the JB perfume, but I did own Brittney’s Curious & Taylor Swift’s Wonderstruck. Also, I’d be lying if I said the Ariana Grande perfume wasn’t appealing to me lol! Loveee her. 😀

  6. Really loved this post and how you included pro’s and cons and different opinions!

    Moreover, I have to admit I still use Beyonce’s heat & Justin Bieber’s Girlfriend to this day lol.

  7. Cruelty-free is the number one most important thing to me, especially if it’s a celebrity brand because of the high price tags. I would def not try a celeb’s line if I wasn’t a fan of theirs but, would love to try anything of someone I was a fan of. I do remember when celebs came out with fragrances lol fun times.

    1. I’m the same way – I think I’d need to appreciate the celeb to want to try a line from them. However, I do buy from the Kardashian-Jenner lines even though I wouldn’t call myself a fan… I think it is because they’re def beauty icons and because I do enjoy the product quality!

      Thankfully more and more brands are def becoming CF. It is mainly brands that sell in China that are not CF anymore and this is only due to China’s testing policies for international companies.

      1. I want all of Kim’s makeup but all of Kylie’s looks trashy to me… I think that it’s because I’m a fan of the Kardashians but not the Jenners though. 😛 I have noticed more & more brands are becoming CF, which I love. It sucks that some are too money hungry to pull out of China.

      2. lol! Kylie Cosmetics definitely has a younger, more trendy feel while KKW tends to create products more slowly and with a more classic feel. I like that now they’re both available at Ulta though because it makes it easier to test something out before buying it.

      3. That’s the perfect way to describe the brands! It does make it so much more convenient now that they’re sold at Ulta though. 🙂

  8. I think it all depends really. Some celebrity makeup lines are actually pretty decent for instance KVD or Fenty. Others are just plain boring. I was actually pretty dissapointed by Haus Laboratories for instance! Sometimes it does seem that beauty companies use celebrity names in order to sell more products. Some fans buy everything by their idol after all. Interesting debate here!

    Laura / https://www.laustworld.com/

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