At this point, should I just dedicate an entire section of my blog to Persona Cosmetics? Sona Gasparian’s indie beauty brand remains an under-hyped brand in the beauty community, so I’m always happy to share my love for the brand. In today’s post, I’m sharing my honest Persona Cosmetics Pink Color Theory Kit review.

Does this pink-toned kit live up to my high expectations? Let’s find out.

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Disclaimer: This post may contain affiliate links (*). If you purchase by clicking on my links, I may be compensated at no additional cost to you.

A Little Bit About Persona Cosmetics

Founded in 2016 by makeup artist and beauty influencer, Sona Gasparian and her Aerospace engineer Kasra, founded Persona Cosmetics with the belief in the power of makeup to transform someone’s identity, feelings, and perception. Also, Persona emphasizes its clean ingredients, high-quality, easy-to-use, and purposeful products. The brand aims to enable customers to let their many personas shine.

Pink Color Theory Kit Claims

Let’s see what claims Persona makes about this curated kit:

It’s time to break free from your neutral makeup comfort zone. Meet the Color Theory Eye Kit in Pink, designed to uncomplicate the way you wear pink toned eyeshadows! With five versatile matte shades, a multi-use, fluffy brush and a Plum 24-hour waterproof eyeliner, you’ve got everything you need to wear pink confidently!  Whether you’re looking to add a hint of millennial pink to your everyday look or build on your eyeshadow for a night out, this kit will take you to the next level.

Beyond the claims mentioned above, Persona emphasizes the actual color theory behind the kit. More specifically, the Pink kit makes brown and green eyes pop.

Packaging & Price

The Pink Color Theory Kit comes in a modern, millennial pink plastic ziplock bag. Within the kit, the curated eyeshadow palette packaging is made of sturdy, pink cardboard. I prefer cardboard packaging to plastic. Therefore, I am happy the brand went this route. With that being said, the cardboard stains easily. Also, inside the palette, there is a small mirror.

Neither the eyeliner nor brush come in any casing.

Price-wise, this kit retails for $38.00.

Is Persona Cosmetics Cruelty-Free and Vegan?

Although Persona Cosmetics is Cruelty-Free, the Pink Color Theory Kit is not Vegan. Unfortunately, the eyeshadow palette contains carmine.

With that being said, Persona sells some Vegan-friendly products. Read my review on the Persona Season One Liquid Lipsticks and Season One Lip Glosses for my thoughts on these Vegan lippies.

Related: Want to learn more about what it means to be Cruelty-Free? Check out my Cruelty-Free 101 recap.

Does the Pink Color Theory Kit include any irritating ingredients?

No ingredients within the kit immediately arouse concern. In fact, I am happy to report that this kit is talc-free, paraben, free, and made in the United States.

Pink Color Theory Kit Swatches

As always, swatches are not a perfect indicator of quality. Nevertheless, they can provide clues about a product’s pigmentation and ability to blend. The below swatches represent 2 swipes of color on a bare arm.

If you couldn’t tell, she is pigmented. All the pink shadows glided across my arm without feeling dry, dusty, or chalky. Also, the creamy eyeliner applied opaquely.

Application & Wear-Time

Overall, the quality of the eyeshadow palette, liner, and brush impressed me. As always, the Persona Cosmetics mattes felt soft and creamy without being too powdery. The pigmentation packs a punch but is still easy to manipulate on the lids. Additionally, the color selection shows a range in depths and tones, despite being a curated, pink palette.

Meanwhile, the plum liner glides onto my lids without tugging or skipping. Also, it lasts well throughout the day – whether I’m dealing with the hot, humid summer air or having a good cry.

The multi-purpose eyeshadow brush’s unique shape makes it easy to pack shadows onto the lids and to blend out harsh edges. In fact, this brush is one of my all-time favorites for applying loose highlighter. More specifically, it helps me apply loose highlighter with precision and then blend until diffused.

In general, the eyeshadows and eyeliners last for 10-12 hours on my eyes without fading, creasing, or smudging.

Where is the Pink Color Theory Kit sold?

The Pink Color Theory Kit is available on the Persona Cosmetics website, as well as online at Ulta (the US only).

Final Thoughts on the Persona Cosmetics Pink Color Theory Kit

To no one’s surprise, I love the Pink Color Theory Kit. First and foremost, the quality impressed me. Second, Persona was one of the first brands to embrace the curated, monochromatic micro-palette trend that is currently all the rage. Moreover, the brand took the monochromatic theme even further by including a liner with a similar tone.

All-in-all, the Pink Color Theory Kit is a well-executed, 3-piece monochromatic kit that pink eyeshadow lovers are sure to enjoy. P.S. if you prefer neutral eyeshadows, check out my Persona Cosmetics Identity Palette review.

New to Persona Cosmetics? Please consider using my referral link for 15% off your first purchase. If you make a purchase I will receive 5% cashback for the sale, but please know that I’ve been purchasing from Persona long before I had a code. I would never recommend products I didn’t truly love.

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Have you tried the Persona Cosmetics Pink Color Theory Kit? Have you tried anything from Persona before? Please let me know in the comments below.

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