Natasha Denona is an unofficial member of BEAUTY’S BIG THREE, a term I affectionally coined for Pat McGrath Labs, Natasha Denona, and Viseart. Each of these brands creates expensive, coveted products that set trends that are loved by fans but hated by consumers who don’t feel their products are worth the price tag.
Admittedly, I’ve remained skeptical of Natasha Denona’s eyeshadows after a bad experience with the Mini Lila Palette. However, I wanted to give the brand another chance.
I was drawn in by the beautiful sunrise-inspired colors of the Natasha Denona Sunrise Palette. Also, I was intrigued by the lower price point. But was this 15-pan palette worth the $65.00 price tag?
Please keep reading for an in-depth review of the Natasha Denona Sunrise Palette, complete with swatches, demo looks, and pricing information.
What is Natasha Denona all about?
Founded by acclaimed Israel-based, Croatian born makeup artist and former model, Natasha Denona, in 2015, the Natasha Denona brand aims to offer luxury beauty products for the modern consumer.
Designed to empower wearers’ creativity, Natasha Denona combines high-quality formulas and unique textures with editorially curated color stories that set industry trends and raise standards. To read more about Natasha Denona’s brand evolution, click here.
As a professional MUA and beauty educator, Natasha Denona provides potential buyers with tons of online inspiration. The brand posts many step-by-step guides on how to recreate editorial-inspired looks.
Click here if you’re looking to break out of your normal beauty routine or expand your creativity. If blog-style tutorials aren’t your thing, click this link for video-based tutorials.
Natasha Denona Sunrise Palette Claims
The Natasha Denona Sunrise palette promises to provide wearers with shadows that emulate the warm glow of a morning sunrise. Each shade in the palette is new to the Natasha Denona family and promises to be created with the highest-quality ingredients.
The shadow textures are meant to have a buttery-soft texture that blends with ease. Furthermore, Natasha Denona promises that the shadows will be ultra-pigmented a long-lasting on the eyes.
The Sunrise Palette includes three Natasha Denona Eyeshadow formulas: Creamy Mattes, Metallics, and Duochromes.
Close up of the Natasha Denona Sunrise Eyeshadow Palette
Natasha Denona Sunrise Palette Packaging & Price
The Natasha Denona Sunrise Palette comes in a sleek, pinkish-red compact. The outer packaging is high-shine with a mirrored effect that smudges easily. Inside, the Sunrise Palette comes with a large mirror. The shade names are all clearly labeled within the palette.
The Sunrise palette retails for $65.00 USD. It is one of Natasha Denona’s most affordable eyeshadow palettes to hit the market. This 15-pan palette includes 19.25 grams of eyeshadow. This breaks down to roughly $3.38 USD per gram or $4.33 per shadow.
Natasha Denona Sunrise Palette Ingredients & Cruelty-Free Status
Talc is the number one ingredient for all of the matte shades in this palette. Natasha Denona is Cruelty-Free, meaning that this palette was not tested on animals. This palette is NOT Vegan as number of shades in the Sunset Palette include Carmine
Natasha Denona Sunrise Palette Swatches
Although swatches are not a perfect indicator of quality, they can provide clues to how an eyeshadow may perform from both a pigmentation and blend-ability perspective. The below finger swatches were done on a bare arm without any primer.
Finger Swatches of the Natasha Denona Eyeshadow Palette
If you can’t tell by the above photo, the shadows in the Sunrise Palette swatched like an absolute dream. The swatches were a pleasant surprise given the difficulty that I had when I swatched (and used) my Mini Lila Palette.
In the pan, the light shades in this palette look like neutral “filler” shades. However, the shadows swatch (and wear) very vibrantly on the eyes.
Creamy Matte Shadows:
Citrine – warm yellow creamy matte
Glory – fuchsia creamy matte
Morgan – pastel coral creamy matte
Clove – dark maroon creamy matte
Carnelian – burnt light orange cream matte
Jasper – bright terra-cotta creamy matte
Morning – light apricot creamy matte
Awakening – lavender with nude shift duo-chrome
Aster – violet with mauve shift duo-chrome
Azalea – pink with copper shift duo-chrome
Poppy – crimson bronze metallic
Phlox – burnt warm crimson metallic
Laurel – peachy champagne metallic
Agate – champagne apricot metallic
Dayspring – nude bronze metallic
Traditionally, yellow and purple shadows are hard to formulate without looking chalky and feeling dry, but these mattes actually live up to their creamy label.
The creamy matte shadows blend themselves on the eyes. My go-to crease shades are Morgan and Morning. Whenever I use this palette, I blend Morgan or Morning with a more vibrant shadow from the palette. The mattes play well together. Each shade is pigmented and buildable.
The metallic and duo-chrome shadows apply best with a finger. However, these textures can be applied with a stiff flat brush. Personally, I prefer to use a flat brush to apply my shadows. Brushes are neater and allow for better precision.
Without a doubt, Aster is my favorite shade in the palette. Aster is the truest duo-chrome. This shade has the most vibrant and noticeable color shift, while the shades Awakening and Azalea are more subtle.
Y’ALL. These shadows do not fade, crease, or move throughout the day. The shadows are long-lasting, worn over a primer or worn on my bare lid! Wearing a primer provides the longest wear-time, but I was surprised that the shadows lasted a good 4-5 hours on my lid without a primer. With a primer, these last 12+ hours without fading, creasing or smudging.
Final Thoughts on the Natasha Denona Sunrise Palette
With the release of the Sunrise Eyeshadow Palette, Natasha Denona has redeemed itself in my eyes. After a horrible experience with the Mini Lila Palette, I was blown away by the sheer beauty of the Sunrise Palette.
The quality of the shadows is outstanding. Each shadow provides a warm pop of color to the eyes. The shades apply with ease and last on my oily lids.
I love that Natasha Denona released a more affordable palette without skimping on quality. Given my positive experience with the Sunrise Palette, I feel more comfortable trying one of the brand’s larger eyeshadow palettes.