Within the beauty community, there are so many different types of beauty influencers – from makeup enthusiasts and MUAs to anti-consumers. Here are 8 underrated beauty YouTubers that I enjoy watching (and you will too)!
8 Underrated Beauty YouTubers
Annette’s Beauty Corner
Annette’s Beauty Corner is a channel that I discovered at the end of 2019. Annette is a skilled artist that loves colorful eyeshadow and indie brands. Although she reviews palettes, I enjoy watching her channel for her unique color pairings. Moreover, fans of Angelica Nyqvist are sure to love Annette’s channel.
Want to see Annette’s artistic ability at work? Check out her tutorial showing how to create winged eyeliner on hooded eyes.
I don’t understand how it has taken me this long to include RawBeautyKristi roundups?! Without a doubt, Kristi is one of the YouTubers who most inspires me. Her honesty and artistic ability always draw me in. If you are a fan of dry humor and glamour, Kristi is worth watching.
Check out her video trying to follow a Huda Beauty Tutorial.
The Luxury Lovers
Mel Thompson is another gifted MUA who creates edgy, glamorous looks. She is most known for her luxury product reviews reviews. If you want an in-depth review of any Pat McGrath, Natasha Denona, or Tom Ford products, then she has videos for you!
Curious about finding the right Natasha Denona Palette for you? Check out her Natasha Denona Palette Ranking.
Kinky Sweat (a.k.a. Alicia Archer)
Like Mel, Alicia is a great resource for fans of luxury beauty. She tries and buys so many luxury and high-end beauty products. Also, Alicia is high-energy, engaging, and very thorough. In fact, her high energy personality makes her one of the few YouTubers that creates livestreams that I enjoy watching. P.S. she is a badass fitness instructor, too!
Don’t believe me? Check out her video talking about her favorite Pat McGrath Palettes.
The Smart Consumers
Hannah Louise Poston
If you’ve followed along with anyone’s No Buy Year, you’ve likely heard of Hannah Louise Poston. In fact, in 2018 she was one of the first to chronicle her Yearlong No Buy Journey. Hannah is an articulate, artsy lover of “beautiful” things.
Nowadays, Hannah focuses on her beauty budget and her spending habits. If you are a fan of declutters, then her reckoning videos may be for you!
Whitney Hedrick has been on YouTube for some time, but her channel blew up in 2020. Similar to Hannah, viewers flocked to her when she chronicled her Yearlong Beauty No Buy. However, unlike Hannah, the focus of her content tends to revolve around systematic overconsumption habits . In fact, her videos often center around breaking the bad habits that have become normalized.
Also, as a freelance MUA, Whitney shares makeup tutorials. In her videos, she shows viewers how to create looks that will look good IRL and not just behind studio lights.
The Enthusiasts & Reviewers
Samantha March is one of the sweetest and most humble reviewers in the YouTube Beauty Community. Her most well-known content is her “Will I Buy It?” series. In this series she talks about the newest beauty releases.
Moreover, like some of the other women on this list, Samantha tries not to encourage excessive spending or overconsumption. In fact, she has a series talking about her own journey with overbuying makeup.
Also, in 2020 she created a few products in collaboration with Ofra. Read this post for swatches and an in-depth review of the Ofra x Samantha March collection.
Theresa is Dead
Theresa is the most NSFW and controversial YouTuber I’ve included in any of my roundups. She is very lively and incredibly honest.
HOWEVER, in her own words, Theresa has a “garbage mouth.” Specifically, she uses swear words like punctuation and shares crazy NYC-life stories. Also, she often brings up wildly inappropriate themes in her videos.
But again, Theresa strikes me as being unfiltered and super honest. Thus, I trust her reviews.
Final Thoughts on these 8 Underrated Beauty YouTubers
The underrated beauty YouTubers that I am drawn to have a healthier mindset when it comes to consumerism and spending. In some ways, ”smaller” channels have to be more conscious about spending simply because they are not receiving the same volume of PR as mega-influencers. However, receiving any PR makes it much easier for influencers to create content since it lessens the financial burden.
Nevertheless, I appreciate that these women are more honest about their spending habits. Not enough larger members of the beauty community share these perspectives.
Finally, I recommend watching these underrated beauty YouTubers to anyone looking to shift their mindset when in terms of beauty budgeting.
Curious to see what I’ve been influenced to buy based on a Beauty Guru’s content? Check out this roundup of beauty and fashion items that a beauty guru made me buy.
**All photos used in this post are not my own. Each photo belongs to the highlighted creator.
Who is your favorite underrated beauty guru? Do you watch any of the ladies on my list? Please let me know in the comments below.0