Within the beauty community, there are so many different types of beauty influencers – from makeup enthusiasts and MUAs to anti-consumers. Here are 8 underrated beauty YouTubers that I enjoy watching (and you will too)!
8 Underrated Beauty YouTubers
Annette is an indie beauty-loving colorful queen
Annette’s Beauty Corner
Annette’s Beauty Corner is a channel that I discovered at the end of 2019. Annette is a skilled artist that loves colorful eyeshadow and indie brands. Although she reviews palettes, I enjoy watching her channel for her unique color pairings. Moreover, fans of Angelica Nyqvist are sure to love Annette’s channel.
I don’t understand how it has taken me this long to include RawBeautyKristi roundups?! Without a doubt, Kristi is one of the YouTubers who most inspires me. Her honesty and artistic ability always draw me in. If you are a fan of dry humor and glamour, Kristi is worth watching.
Mel Thompson is another gifted MUA who creates edgy, glamorous looks. She is most known for her luxury product reviews reviews. If you want an in-depth review of any Pat McGrath, Natasha Denona, or Tom Ford products, then she has videos for you!
Alicia is a luxury beauty lover who is about all things movement and beauty!
Kinky Sweat (a.k.a. Alicia Archer)
Like Mel, Alicia is a great resource for fans of luxury beauty. She tries and buys so many luxury and high-end beauty products. Also, Alicia is high-energy, engaging, and very thorough. In fact, her high energy personality makes her one of the few YouTubers that creates livestreams that I enjoy watching. P.S. she is a badass fitness instructor, too!
Nowadays, Hannah focuses on her beauty budget and her spending habits. If you are a fan of declutters, then her reckoning videos may be for you!
Whitney wants to help you to be a smarter shopper
Whitney Hedrick has been on YouTube for some time, but her channel blew up in 2020. Similar to Hannah, viewers flocked to her when she chronicled her Yearlong Beauty No Buy. However, unlike Hannah, the focus of her content tends to revolve around systematic overconsumption habits . In fact, her videos often center around breaking the bad habits that have become normalized.
Also, as a freelance MUA, Whitney shares makeup tutorials. In her videos, she shows viewers how to create looks that will look good IRL and not just behind studio lights.
The Enthusiasts & Reviewers
Samantha is beyond gorgeous, inside and out!
Samantha March is one of the sweetest and most humble reviewers in the YouTube Beauty Community. Her most well-known content is her “Will I Buy It?” series. In this series she talks about the newest beauty releases.
Moreover, like some of the other women on this list, Samantha tries not to encourage excessive spending or overconsumption. In fact, she has a series talking about her own journey with overbuying makeup.
Theresa will always give you her unfiltered opinions!
Theresa is Dead
Theresa is the most NSFW and controversial YouTuber I’ve included in any of my roundups. She is very lively and incredibly honest.
HOWEVER, in her own words, Theresa has a “garbage mouth.” Specifically, she uses swear words like punctuation and shares crazy NYC-life stories. Also, she often brings up wildly inappropriate themes in her videos.
But again, Theresa strikes me as being unfiltered and super honest. Thus, I trust her reviews.
Final Thoughts on these 8 Underrated Beauty YouTubers
The underrated beauty YouTubers that I am drawn to have a healthier mindset when it comes to consumerism and spending. In some ways, ”smaller” channels have to be more conscious about spending simply because they are not receiving the same volume of PR as mega-influencers. However, receiving any PR makes it much easier for influencers to create content since it lessens the financial burden.
Nevertheless, I appreciate that these women are more honest about their spending habits. Not enough larger members of the beauty community share these perspectives.
Finally, I recommend watching these underrated beauty YouTubers to anyone looking to shift their mindset when in terms of beauty budgeting.