What can I say? I love the beauty community on YouTube. Within the community there are so many unique voices and styles – so why not shine a light on some of my faves?
Keep reading for more on my favorite Underrated Beauty YouTubers.
8 Underrated Beauty YouTubers
Underrated Beauty YouTubers – the MUAs
Annette is an indie beauty-loving colorful queen
Annette’s Beauty Corner
Annette’s Beauty Corner is one of the last new channels that I discovered in 2019. She is a skilled makeup artist that loves colorful eyeshadow and indie brands. Although she does review palettes, I like watching her channel due to the artistic looks that she creates. Fans of Angelica Nyqvist are sure to love Annette’s channel.
I don’t understand how it has taken me this long to include RawBeautyKristi in one of my underrated beauty YouTuber roundups. Without a doubt, she is one of the YouTubers who inspires me most. Her honesty and artistic ability always draw me in. If you are a fan of humor and glamour, Kristi is worth watching.
P.S. Kristi focuses on Cruelty-Free beauty and often speaks about sustainability issues within the beauty industry.
Mel Thompson is another gifted MUA who creates glamorous looks with an edge. Although she often reviews independent and affordable brands, I go to her for her luxury reviews. If you are ever interested in a Pat McGrath or Natasha Denona Palettes, chances are she has some comprehensive reviews for you!
Alicia is a luxury beauty lover who is about all things movement and beauty!
Kinky Sweat (a.k.a. Alicia Archer)
Like Mel, Alicia is a great resource for fans of luxury beauty. She tries and buys so many luxury and high end beauty products. Alicia is high energy, engaging, and very thorough. P.S. she is a badass fitness instructor, too!
Nowadays, Hannah focuses on her beauty budget and her spending habits. If you are a fan of declutters, then her reckoning videos may be for you!
Whitney wants to help you to be a smarter shopper
Whitney Hedrick has been on YouTube for sometime, but her channel blew up this year when she began to chronicle her Yearlong Beauty No Buy. Unlike Hannah, the focus of her content tends to revolve around systematic overconsumption habits that have become common in the beauty industry.
Also, as a freelance MUA, Whitney will often share makeup tutorials showing how to rock glamorous looks that will look good in real life and not just behind the studio lights.
Underrated Beauty YouTubers – the Reviewers
Samantha is beyond gorgeous, inside and out!
Samantha March is one of the sweetest and most humble reviewers in the YouTube Beauty Community. Her most well-known content is her “Will I Buy It?” series where she talks about the newest beauty releases from brands.
Theresa will always give you her unfiltered opinions!
Theresa is Dead
Theresa is the most NSFW and controversial YouTuber I’ve included in any of my roundups. She is very lively and incredibly honest. HOWEVER, in her own words, Theresa has a “garbage mouth” where she uses swear words like punctuation. Also, she often brings up wildly inappropriate themes in her videos.
But again, Theresa strikes me as being unfiltered and super honest. Thus, I trust her reviews.
Final Thoughts on these 8 Underrated Beauty YouTubers
If you couldn’t tell by the above list, the underrated beauty YouTubers that I am drawn to have a healthier mindset when it comes to consumerism and spending. Is it because these underrated beauty YouTubers are smaller and receive less PR than their larger peers? Maybe. Is it because receiving PR enables them to spend less of their own money than the average consumer? Maybe.
But I enjoy these creators’ content because I love beauty but recognize that I need to change my habits.
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