I love using my blog to shine a light on other creators who inspire me and help to cultivate my love of makeup. In my previous two Underrated Beauty YouTubers posts, I spotlighted some of my favorite small-to-midsize creators.
Today I am spread some love to the larger YouTubers who I continue to watch and support. To me, these are Underrated Beauty YouTubers who still slay at producing high quality content.
Karen, otherwise known as ILuvSarahii, is the smallest creator on this list but one of the influencers who inspires me the most. I mean…have you seen her Instagram???
Of the underrated beauty YouTubers mentioned on this list, Karen is the only one who consistently posts tutorials. I love turning to her channel when I’m in need of some glamorous inspiration and love the tutorials she posts. Her content isn’t review based, which is a nice change.
Karen is the epitome of glamour. Her looks always leave me feeling inspired to create or to try something new. Don’t believe me? Check out the below video where she flawlessly recreates Kim Kardashian’s iconic Met Gala look.
Jackie, Jackie, Jackie, Jackie Jackie. 🙂 I’ve loved seeing Jackie‘s channel flourish and grow over the years. Seeing her grow from less than 500K to over 3MM subscribers has been a wondrous thing to watch.
Jackie is charismatic and engaging. Beyond her personality, she uses her platform to shine a light on subject matters that are important to her. In the below video, Jackie shines a light on Muslim owned brands and constantly gives shout-outs to other indie and minority owned brands.
Jackie worked with the Cruelty-Free brand, Too Faced, to extend their Born This Way Foundation Line. In 2019, she collaborated on an eyeshadow palette with Anastasia Beverly Hills. Of course I had to have her palette.
Like Jackie, I remember watching KathleenLights when she had less than 1MM subscribers. Her content continues to intrigue me. She inspires many of my purchases because of her honesty. Kathleen remains relatable despite her prominence in the beauty world.
I’ve discovered so many new-to-me brands through her channel and often look out for her reviews before making purchases. From ColourPop to Milk Makeup and Glossier, Kathleen’s full-brand reviews provide an awesome insight into a brand’s full line of products. Funnily enough, sometimes her negative reviews will inspire me to try a product, too!
Tati may be the first “Beauty Guru” that I ever watched. To this day, I still vividly remember watching her baking tutorial in my dorm room. I replayed it and replayed it, desperately trying to follow along.
Over the years, Tati’s channel has grown in size but the quality of her reviews and her content has not wavered. She consistently churns out honest, in-depth reviews and isn’t afraid to share her honest opinions.
Want to learn how to bake or curious on what baking actually means? Check out the below video from Tati where she walks through baking, step-by-step.
P.S. I love how Tati tries everything from the weird and wacky, to drugstore and high end products. She uses her voice to review indie and small brands, too.
Final Thoughts on the Underrated Beauty YouTubers who Inspire Me
Even though I am most inspired by small to mid-size creators on YouTube, I have to give props to the OG YouTubers who paved the way in the community and continue to inspire me today. In many ways, these ladies remain underrated Beauty Youtubers.
Each of these talented women have their own unique voices, styles, and way of doing their makeup in a way that inspires my creativity and makes playing with makeup fun. Kathleen and Tati have been able to use their influencer status to launch successful brands!
Have you watched or heard of any of these OG Beauty Influencers? Who inspires you creatively? Please let me know in the comments below.