Social media plays a huge role in influencing the purchasing decisions of millennial men and women. Many of us are actively engaging with influencers, brands, and our own network of friends and family online. Please keep reading for the products Facebook & Instagram made me buy.
We are constantly being bombarded with tempting posts online. Whether we’re viewing targeted ads or seeing influencer posts, we’re always being told to buy the latest and greatest products.
Recognizing the way social media impacts what we buy and how we interact with brands, I decided to share the products that social media influenced me to buy.
Products Facebook & Instagram Made Me Buy
Urban Decay – Naked On the Run Palette ($64.00, CF)
For the longest time, Urban Decay was my go-to brand. I felt like UD’s brand aesthetic was tailored to me. When I was younger, I was kind of spunky and alternative. Instead of following the crowds, I marched to the beat of my own drum.
During this period of 5-8 years, I needed every new product that UD launched. However, my budgets were still quite limited. Therefore, I waited for holidays and birthdays for most of my beauty buys.
When I saw Facebook posts advertising the limited edition Naked On the Run Palette I had to have it. The Naked on the Run palette came with five eyeshadows, a very orange bronzer, bright pink blush, and a sparkly highlighter. Additionally, the palette included the Sesso lipgloss and an eyeliner.
This was 100% a product Facebook & Instagram made me buy. In the end, I never really loved this palette. The eyeshadows were too similar to one another. As a result, they often looked muddy on the eyes.
Also, I NEVER reached for the cheek products. The bronzer was *literally* orange. Meanwhile, the blush was bright pink and the highlighter looked like chunky glitter on the face.
Even though I associate this palette with my time abroad, I decluttered the Naked on the Run Palette several years ago. Honestly, I regret that money was spent on this palette- even though it was gifted to me.
Urban Decay x Gwen Stefani Palette ($58.00)
Again, Urban Decay was my makeup vice. Therefore, I needed to have the Gwen Stefani Palette when I saw the brand’s post on Facebook. Also, similar to the Naked on the Run Palette, I only used this palette for a few months. Most of the shadows have barely been used.
The majority of the colors in this palette are light and neutral. However, I am in love with the color Punk – a deep brownish plum color. Punk is the reason why I kept this product for so long. Recently, while looking at the Urban Decay website, I discovered that Punk is available as a single shadow. Therefore, I decluttered this palette.
Outdoor Voices Leggings & Clothing
Unlike the aforementioned products, I discovered Outdoor Voices through an Instagram ad. Outdoor Voices is a relatively new activewear company known for their color blocked women’s leggings. Also, as a brand Outdoor Voices is most comparable to LuLulemon or Athleta.
I like the leggings and t-shirt that I purchased this year. Therefore, I am likely to purchase from the brand again. However, my leggings are a little large for me. However, I couldn’t be bothered to return them for a smaller size.
Brands I Discovered on Facebook & Instagram
I discovered Allbirds about a year ago through social media. New Zealand based Allbirds makes sustainable footwear with mainly natural materials – namely Merino Wool, Castor Bean Oil, and Tree Fibers (Tencel). Recycled plastic is used for shoelaces and the boxes that Allbirds uses for packaging are sourced from 90% recycled cardboard.
If it isn’t apparent, I have a MAJOR crush on this brand. However, this past year, I kept receiving sneakers as gifts from friends and family. Right now, I can’t justify making a purchase. If any of my sneakers drastically worn out or I decide to sell or donate some of the newer pairs, I will 100% purchase from this brand.
Walk In Love
Walk in Love is a Christian blog and inspirational T-shirt company. Their simple T-shirts, sweatshirts, etc. feature minimal designs and Biblical sayings such as “walk in love,” “choose joy,” etc. In terms of price point, the brand is expensive-side for T-shirts. However, the price isn’t what kept me from making a purchase.
The biggest reason why I have not yet purchased something from this brand is due to their stock issues. Most of the shirts that I am drawn to are not available in my size when I try to make a purchase.
Edit 1/6/19: Walk In Love is shutting down the T-shirt portion of their business, but will still have a blog.
As always, I love writing about minimalism inspired topics. Analyzing past behaviors and spending habits is insightful for improving my shopping habits.
I am getting better about making smarter purchases. However, I need to stay vigilant. It is easy fall into old habits of overconsumption and wasteful spending.
Looking back at items I once thought I “needed” is helpful. Now I can clearly see how I’ve wasted my money on things I thought I loved. Looking at my purchases inspires me to work at actively preventing me from overspending in the future.
What did you think about my the products Facebook & Instagram made me buy? What brands have you discovered on Instagram or Facebook? Have you made any purchases based on organic or paid promotion on social media? Please let me know in the comments below.