In terms of potential irritating ingredients, the only ingredients that stood out to me were Denatured Alcohol and Butylene Glycol.
Denatured Alcohol is one of the top ingredients in the Essence Make Me Brow Gel Mascara likely due to the product’s intention to shape and tame brows into place. Although denatured Alcohol is a product that gets a bad reputation for drying out the skin, it has many practical uses in cosmetics.
Also, Butylene Glycol is a known skin irritant that some consumers cannot handle in beauty products. With that said, I never experience any reaction to this ingredient in this formula or in other products.
Is Essence Cruelty-Free and Vegan?
The Essence Make Me Brow Gel Mascara is 100% Cruelty-Free, Vegan, and Paraben-Free.
Application & Wear-Time
Before applying the gel to the brows, wipe excess product on the inner rim or the tub or the back of the hand
Gently brush the brow gel upwards into the brows, working the product through the brows
Build until satisfied with results
Initial smudging or mess may occur during application, but can be easily wiped away with a finger, q-tip, etc.
Once dry, lasts 12+ hours on the brows without smudging or fading
Where is the Essence Make Me Brow Gel Mascara sold?
In the United States, Essence’s Make Me Brow Gel Mascara is sold in Ulta, *Target,* and online (internationally).
Final Thoughts on the Essence Make Me Brow Gel Mascara
As someone who has tried a lot of brow gels over the years, I’ve developed a clear preference for formulas that add dimension and fullness to my brows. However, I hate when my formula looks too fake or boxy. Additionally, I dislike brow gels that have hairspray-like hold.
The Essence Make Me Brow Gel* is a pigmented, buildable formula that is affordable and easy to use for beginners. The product may smudge on initial application, but is easy to clean. Once dried, this brow gel provides naturally-looking full brows.
Although not a formula dupe, the Essence Make Me Brow Gel is an amazing, affordable alternative to Anastasia Beverly Hills’ Dipbrow Gel Pomade. Both formulas are pigmented and long-wearing, but Essence’s Vegan brow gel is a sixth of the price and much more forgiving of mistakes. Having tried both formulas, I prefer Essence’s to Anastasia Beverly Hills’ Dipbrow Gel.
Despite the aforementioned praise, the Make Me Brow Gel Mascara has one major flaw. The shade range is pitiful. For such a tinted product, there is not enough shade variety in the line. In particular, I am shocked that the brand has no black or red shades.