Once known for their beauty with an edge, many Urban Decay’s recent releases have failed to make an impact in the beauty industry. The once trendsetting brand has become a slow-moving maker of products that are often perceived as being two steps behind market leaders like Anastasia Beverly Hills.
In recent years, the only Urban Decay eyeshadow release to make an impact on the beauty community has been the 21-pan, travel-inspired Born to Run Eyeshadow Palette, but is this palette worth the hype? In today’s review, we’ll discuss the pricing, packaging, retail distribution, and performance of the Born to Run Eyeshadow Palette.
What is the Urban Decay brand all about?
Founded in 1996, Urban Decaywas born with the mission to fill the grungy and colorful void in the beauty market. With shades inspired by the urban landscape, Urban Decay launched with a line of lipsticks and nail polishes aimed at providing beauty with an edge. Despite the brand’s original mission to bring unique, grungy colors to the market, the brand is most well known for its Naked Eyeshadow Palette Collection.
The Naked Collection, which launched in 2010, made Urban Decay the top-selling eyeshadow brand in the US for several years. In fact, the original Naked Palette remains a culturally iconic product for many American beauty fanatics who’s first high-end eyeshadow palette was the Urban Decay Naked palette.
Born to Run Product Claims
According to Urban Decay, the Born to Run Palette offers consumers endless escapes in a travel-ready palette. This palette claims to include a mix of rich jewel tones, brights, and neutrals that promise to provide everything you would need to create a variety of looks. Urban Decay claims that the shadow formula is velvety and rich in texture and color, with impactful pigmentation that stays in place all day.
The Born to Run Eyeshadow palette contains 21 shades in a mix of matte, metallic, shimmer, and satin finishes.
Born to Run Product Packaging & Price
The Born to Run Eyeshadow Palette comes in a sturdy, plastic packaging built to survive travel and fit in your suitcase. Despite the compact size, the package still feels weighted and high quality. Design-wise, the palette has travel-inspired photography and postcard imagery on the outside. Internally, the palette comes with a large, full-size mirror and each shade name is clearly labeled.
The Born to Run Eyeshadow Palette retails for $49.00 USD but is frequently included in 20-50% off sale promotions at retailers such as Sephora and Ulta, as well as Urban Decay’s online shop. Each shadow is 0.80 grams (total of 16.8 grams), which makes the price per gram $2.92 USD. Thus, while the overall price of the palette is steep, the price per gram is actually on the affordable side.
Urban Decay Born to Run Eyeshadow Palette
Born to Run Ingredients & Cruelty-Free Status
Urban Decay is 100% Cruelty-Free which means that this palette was not tested on animals. However, this palette is not vegan. The shades Breakaway, Drift, Hell Ride, Still shot, Stranded, and Wildheart contain Carmine.
Born to Run Eyeshadow Swatches
As always, swatches are not a perfect indicator of quality, but they can provide clues as to how an eyeshadow may perform on the eye in terms of pigmentation and ability to blend. The below swatches of the Born to Run Eyeshadow Palette was done with a finger on a bare arm.
Swatches of the Urban Decay Born to Run Eyeshadow Palette
The majority of the shadows in the Born to Run palette swatched well, but some of the mattes and one of the shimmers are extremely dry to the touch. The dry shades include Still Shot, Hell Ride, Wildheart, and Punk. Of these drier shades, Still Shot was the only surprise given that it is a lighter pink tone and the other shades are purple and dark-toned shadows.
Also, as evidenced by the photo, the shimmer shades are not high impact metallics but are grungy muted. In particular, the shades Radio and Wildheart are more of a true satin finish. Within the palette, there are a variety of finishes including matte, metallic, shimmer, and satin.
Weekender – light neutral beige matte
Still Shot – bright peach matte
Riff – brown-nude matte with floating micro-sparkle
Good as Gone – deep brown with iridescent micro-shimmer
Hell Ride – deep fuchsia matte
Baja – burnt orange matte
Wildheart – bright fuchsia matte
Punk – red-brown matte
Blaze – light metallic peach with pink shift
Accelerate – reddish copper metallic
Ignite – rose gold metallic
Double Life – metallic rust
Breakaway – warm ivory shimmer
Stranded – pale rose gold with tonal micro-shimmer
Guilt Trip – smoky purple shimmer
Smog – deep coppery bronze shimmer
Wanderlust – forest green with gold micro-shimmer
Jet – black with deep shimmering purple shift
Drift – charcoal satin with tonal micro-sparkle
Radio – deep emerald satin
Big Sky – frosted green shimmer with iridescent micro-sparkle
As with most Urban Decay Eyeshadow Palettes, there are repeat shades in the Born to Run Eyeshadow Palette. The shades Punk, Riff, Smog are all available as singles and have been featured in previous palettes. Meanwhile, the shade Blaze was originally created for the Urban Decay Beached Palette.
Born to Run Eyeshadow Application & Wear-Time
Despite a few dry shadows, the shadows in the Urban Decay eyeshadow palette are easy to apply, highly pigmented, and long-lasting.
From an application standpoint, the shimmer and metallic shades apply best with a flat brush. For an amped-up metallic sheen, apply with a finger or with a damp brush. Meanwhile, the matte shadows blend and build in pigmentation with easy within the crease. For intense pigmentation, particularly with the drier shades, use a dense brush to stamp product into the outer corner of the eye.
In terms of wear-time, I was astounded at the performance of the shadows in this palette. After thoroughly testing out every shade in the palette, I am pleased to report that I experienced no creasing, fading, or transfer when worn over top an eye primer…. even on days when I wore my makeup for 12+ hours!
Shadows used: Weekender, Riff, Punk, Big Sky, and Radio
To create the above look, I worked the shades Weekender and Riff into the crease using a fluffy brush, stamped Punk into the outer corner, packed Radio onto the center of the lid, and worked Big Sky into the inner corner of the eye. I was particularly impressed by the blue-green shades used to create the above look because these are colors that typically crease on my lids. If you were interested in the Melt BluePrint Stack (full review here), I’d suggest picking up the Urban Decay Born to Run Palette instead.
In Canada, Urban Decay is sold at Sephora, Shoppers Drug Mart, and Urban Decay’s Online Shop
In the UK, Urban Decay is sold at Boots, Selfridges, and Urban Decay’s online shop
Urban Decay has a brand loyalty program called Beauty Junkie, which encourages super fans to shop exclusively through Urban Decay’s online shop. Perks include a birthday gift, special access to limited edition launches, exclusive invites to brand events, advance notice to product launches, extended returns, as well as the potential for rewards and free shipping.
Final Thoughts on the Urban Decay Born to Run Eyeshadow Palette
I am genuinely shocked by how much I’ve LOVED the Urban Decay Born to Run Eyeshadow Palette given how unappealing I found this palette at its initial launch. Not only do I love the color selection, but I’m impressed by the ease of application and the longevity of the shadows on my eye.
However, I want to caution potential buyers with this note: the Born to Run Eyeshadow Palette is NOT a colorful palette for colorful eyeshadow lovers. The Born to Run Eyeshadow Palette is a colorful palette for people who typically wear neutral shadows. Colorful eyeshadow lovers should consider the Born to Run Palette a more expansive neutral eyeshadow palette given how muted and neutral the colors look on the eyes.
Is this palette rad? Without a doubt, the Born to Run Eyeshadow Palette is one of the best releases Urban Decay has launched in recent years. Nevertheless, I recommend waiting until a sale to pick up this palette given how frequently it goes on sale.