Natasha Denona is having a major moment in the beauty world, alongside other hot brands such as Fenty Beauty, Pat McGrath Labs, and Viseart. Not only are each of these brands founded by badass women (Natasha Denona, Rihanna, Pat McGrath, and Anastasia Vandusen-Sparrow, respectively), but these brands produce innovative, high quality products. Unlike other prestige brands that are content to follow the trends, these brands set them. As I was waiting in line at Sephora I stumbled upon the Mini Lila Palette and immediately gave into the temptation to buy this product due to the beautifully pigmented shadows and affordable price point of the palette.
Anastasia Beverly Hills is one of the few beauty brands on the market that doesn't just follow trends. They set them. After the launch of the Norvina Palette in July, other brands started dropping their own purple-themed palettes. But does the ABH Norvina Palette live up to the hype? Keep reading for a first impression review.