You know what’s wild? The fact that we, the beauty community, were so starved for ColourPop releases in 2020 during the US shutdown that we lost our self control when the brand released this light, neutral palette. Inspired by the desert wilderness, the ColourPop Wild Nothing Palette is the brand’s first fully vegan eyeshadow palette.

Keep reading for my honest ColourPop Wild Nothing Palette review with swatches to see if the brands’ first Vegan Palette is a roaring success or a just a bunch of tumble weeds.

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A Little About ColourPop

ColourPop Cosmetics is a Los Angeles-based indie makeup brand founded in 2014 known for its meteoric rise in the online beauty market. The brand made waves with it’s fast-fashion inspired business model. As result of the innovative makeup manufacturing model, ColourPop launches trendy new releases at a fraction of the cost of many mainstream brands.

Wild Nothing Palette Claims

How does ColourPop describe the Wild Nothing Palette?

In your wildest dreams, this vegan 12-pan palette has everything you need for the perfect natural look. Featuring the perfect matte, metallic, and Super Shock Shadows, in the perfect balance of warm and cool toned shades, this palette is ready to be your everyday go-to.

In terms of the matte to metallic ratio, Wild Nothing includes 7 matte eyeshadows, 4 metallic eyeshadows and 1 super shock shadow. The shades are described as follows:

Matte	Metallic
Crystal Cove: warm ivory with pinpoints of silver and gold pearl	Salton: white gold with pinpoints of gold and silver pear
Top Down: peach	Coastline: icy tangerine
Morningside: muted peach	Seashells: icy moss with pinpoints of silver pearl
Vagabond: warm saddle brown	Alcove: icy orange with pinpoints of silver and pink pearl
hot springs: soft berry with pinpoints of silver and gold pearl	Spirited: warm taupe with pinpoints of silver and gold pearl
Come Together: mid-tone brown
No Bounds: blackened matte brown

Packaging & Price

Inspired by the wilderness of the desert, the Wild Nothing Palette features an intricate designs. Slightly embossed, raised desert plants such as cacti and other succulents adorn the palette. I love how the palette packaging perfectly captures the essence of the theme and the color story inside. Also, I am obsessed with the raised texture. These elements give the palette a special touch.

ColourPop’s 12-15 pan palettes are typically use sturdy, sleek cardboard material as opposed to plastic. The Wild Nothing Palette is no exception. Despite the slim feel of the packaging, the cardboard doesn’t feel or look cheap or flimsy.

Honestly, I wish that all ColourPop Palettes were cardboard. First, the typography typically fades off the brand’s plastic-packaged products such as the monochromatic 9-pans. Second, virgin plastic is a less sustainable option compared to cardboard. Given the volume of products sold, ColourPop needs to launch a recycling program to offset their carbon foot print.

The Wild Nothing Price retails for $18.00. This price tag is still very affordable for the quality of ColourPop’s eyeshadow formula. However, I want to note that this price marks a $2.00 increase from the brand’s previous 12-pan palettes. In 2020 ColourPop increased the prices of nearly all their products – including palettes.

Is ColourPop Cruelty Free & Vegan?

ColourPop is a Cruelty-Free makeup brand manufactured in Los Angeles California. Although the brand is not 100% Vegan, ColourPop offers many vegan-friendly products for customers. Click here for a list of non-Vegan Cruelty-Free products. With the above said, the ColourPop Wild Nothing Palette is 100% Vegan, as are the rest of the products in this collection.

RELATED: Check out my ultimate roundup of affordable Cruelty-Free brands.

Ingredient Analysis

As always, I believe that consumers should feel empowered when looking at an often intimidating cosmetic ingredient list. I typically include a brief recap of the top 10 or so ingredients used in a product because I want others to feel confident understanding ingredient lists.

However, the ingredients used to create the Wild Nothing Palette do not vary much from the Yes, Please Palette. Rather than listing all of the same ingredients again – I encourage you to check out my Yes, Please Palette review to get a sense of some of the top ingredients commonly used by ColourPop to make eyeshadow.

ColourPop Wild Nothing Palette Swatches

As always, swatches are not a perfect indicator of quality. However, swatches can provide clues about a product’s payoff and blendability. The below Wild Nothing swatches were done using my fingers on a bare arm. No primer.

In general, ColourPop Palettes are a breeze to swatch. Swatching the Wild Nothing Palette was no exception. None of the matte shadows felt dry or chalky, nor did the metallics feel “slimy” as some newer ColourPop and Kylie Cosmetic Palettes felt. With that said, my metallic swatches looked much softer and less pigmented than what I saw presented on ColourPop’s website or in YouTube videos.

Moreover, the swatches exposed the palette’s lack of depth in tones. As such, I would wager that these shadows may look chalky on darker skin tones. (In fact, the swatches on the website look ashy on the models who swatched the palette on deeper skin.) Given the strides toward inclusivity taken this year, it is a disappointment to see one of the biggest brands in the space fail to take shade inclusivity into account when thinking about this palette.

Application & Wear-Time

Without a doubt, the Wild Nothing Palette is the most challenging ColourPop Palette I’ve ever used. First, the matte shadows in this palette do not build. In fact, even after repeatedly dipping into this palette, I couldn’t build up the pigmentation on eyelids. Even the shades that “looked” more pigmented, seemed to lose all color once applied to the brush. The mattes in this palette look like I’ve owned them for months because of how much digging I had to do.

As a Super Shock Shadow addict with an epic collection of 40+ super shock shadows, I was appalled at the performance of the shades includes in this palette. Salton had next to no pigmentation. I had to dig into the pan with my finger to even see any color payoff. Despite only using this palette a handful of time, I am close to hitting pan on Salton. At this early on, this shouldn’t happen.

The lack of pigmentation is so apparent that every look I created looked the same on the lids. Regardless of what shimmer or “deepening” shade I used, everything looked so boring and light. Given how pale I am, I cannot even image how badly this palette would perform on medium-to-deep skin tones.

Where is the Wild Nothing Palette sold?

The Wild Nothing Palette is sold exclusively on the ColourPop website.

Final Thoughts on the ColourPop Wild Nothing Palette

At the time I purchased the ColourPop Wild Nothing Palette, I felt elated. Why? Seeing this collection felt like things were returning to normal. Moreover, I felt ecstatic to see ColourPop release an entirely Vegan collection. However, the Wild Nothing Palette faded away into obscurity in my very large makeup collection.

At the end of the day, the color selection of the palette looks super muted and mundane. In fact, the shadows looked this way on the eyes and in the pan. Also, Wild Nothing lacks unique shades that standout from other ColourPop Palettes. Moreover, the color story felt particularly strange due to this Summer’s conversations around inclusivity. I’m genuinely curious who this palette was designed for?!

Had Wild Nothing been a one-off release, it would be easier to accept this super light color story. However, in 2020 ColourPop continued to release neutral palettes with shades that looked ashy on deeper skin. Moving forward, there needs to be a better mix. As one of the largest and most influential brands in the beauty space there is NO excuse.

Do I recommend the ColourPop Wild Nothing Palette?

At the end of the day, the formula of the Wild Nothing Palette feels inconsistent with other ColourPop Pressed Powder Palettes. Manipulating each shadow on the lids felt extremely difficult Also, it feels irrelevant that the colors lasted on my lids throughout the day, because the colors were so boring and light. Again, as someone with fair skin, the colors in the palette still looked too light. Moreover, the light undertones of the shadows failed to flatter my fair neutral-pink leaning skin.

Overall, I cannot recommend the Wild Nothing Palette for makeup lovers looking for high-quality, Vegan eyeshadows. Instead, I’d recommend trying shadows from Menagerie Cosmetics. With all the above said, I recognize that some customers love a light wash of color on the eyelids for one-and-done, no fuss looks. If that’s you, then this palette might be worth it. Otherwise, this is a hard pass. Instead check out this post with swatches of all of ColourPop’s Monochromatic Palettes.

Are You Keeping Up With ColourPop?

I highly recommend ColourPop fans to check out the rest of the ColourPop content on my blog.

First, if you are looking for in-depth reviews, please check out my thoughts on the Yes, Please Palette, Disney’s Midnight Masquerade Palette, Villains Collection, Sweet Talk, and Iluvsarahii Through My Eyes Palette. Next, check out this post to help you find the right Monochromatic 9-Pan Palette or this post ranking all of my 9-Pan Palettes. Finally, please check out my Epic Super Shock Shadow collection, Pressed Single Shadow Collection, and my Ultimate ColourPop Palette ranking.

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Did you pick up the ColourPop Wild Nothing Palette when it released or did you skip this neutral palette? What was your favorite ColourPop release of 2020? Please let me know your thoughts in the comments below.

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