Founded with the mission to empower women to look and feel their best, Propa Beauty is a black-owned Indie brand that took the beauty community by storm in 2020. Pronounced “Prop-Ah,” the to look “propa” and feel ready to slay the world. Keep reading for my honest Propa Beauty #POWERPOUTS Luminous Satin Lipstick.

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A Little About Propa Beauty

Launched by Victoria Ndeshimana Fazio in 2020, Propa Beauty‘s core mission is to help empower women to look and feel their best. Moreover, the brand aims to provide all women, but particularly women with deeper skin tones, with their perfect nude. Keep reading to learn more about this black-owned indie makeup brand‘s ultra-popular #POWERPOUTS Luminous Satin Lipsticks.

Product Claims

Here is how Propa Beauty describes the #POWERPOUTS Luminous Satin Lipsticks:

A highly pigmented collection of shades [with an] extremely lightweight, clean Paraben-free formula, comfortable and provides a luminous, elegant satin finish. With 12 delicious shades, we have enough shades to amour up the inner Queen Warrior inside for success.

Packaging & Price

The Propa Beauty #POWERPOUTS Luminous Satin Lipsticks come in burnt-orange plastic components. On top of each tube is the brand’s gold-toned logo. In terms of weight, the packaging feels lighter. For example, the packaging is less weighted than similar components from brands like MAC Cosmetics or UOMA Beauty.

However, unlike the aforementioned brands, I LOVE the way that Propa Beauty labels their bullet lipsticks. A colored sticker is used to label each shade. Furthermore, the stickers perfectly align with each shade in the range. Compared to MAC, it is much easier to find your shade without having to open each lipstick tube.

Also, the #POWERPOUTS lipsticks are incredibly affordable. At $12.00 each, these indie lipsticks are only slightly more expensive than many mainstream drugstore alternatives from brands like L’OREAL, Maybelline and NYX. With the above said, Propa partners with influencers to offer discount codes. As result, customers can regularly save 15% using influencer affiliate codes. Therefore, the true price of these lipsticks is actually $10.20 with codes.

Is PROPA Cruelty Free & Vegan?

PROPA Beauty is 100% Cruelty-Free and Vegan. Finally, the brand’s lipsticks are free from parabens, phthalates, and talc.

RELATED: Check out my ultimate roundup of affordable Cruelty-Free brands.

Ingredient Analysis

Due to the demonization of ingredients in the US beauty space, I like to include a recap of the top 5-10 ingredients listed in many of the products that I review. Knowledge is power and ingredients that sound intimidating often serve an essential purpose in our personal care products. The below chart breaks down the top 10 ingredients used in the Propa Beauty lipstick in Focused. Ingredients may vary from shade to shade.

Top 10 Ingredients in the Propa Beauty #POWERPOUTS

Ingredient	Makeup Usage Benefit
Tridecyl Trimellitate	A synthetic ingredient used to enhance texture or soften skin.
Polyethylene	A plastic (synthetic polymer) with many cosmetic functions such as in facial scrubs or as as a stabilizer, binding agent, thickener, and film-forming agent in moisturizers.
Diisostearyl Malate	A common lipstick ingredient used for its emollient properties.
Bis-Diglyceryl Polyacyladipate-2	An alternative to lanolin used as a skin conditioner or emollient.
Ethylhexyl Palmitate	In beauty products, this is used as an emollient or a texture enhancer.
Caprylic/Capric Triglyceride	A derivative of coconut oil and glycerin, this emollient ingredient helps to replenish the skin’s surface and moisturize. However, it can act as a thickening agent, too.
Microcrystalline Wax	A petroleum-derived wax used in cosmetics as a thickener to give products a smoother finish.
Ceresin	A beeswax alternative, derived from coal and shale commonly used in lipsticks to stabilize formulas.
Euphorbia Cerifera (Candelilla) Wax	A plant-based beeswax alternative commonly used in lipsticks to stabilize formulas.
Copernicia Cerifera (Carnauba) Wax	A plant-based beeswax alternative commonly used in lipsticks to stabilize formulas.

In looking at the above ingredients, there are a lot of soothing and moisturizing ingredients that will help provide a smooth, silky finish to the lips. However, I wish that there weren’t two plastic-derivatives used so high up in this formula. In full transparency, the use of plastic derivatives in personal care products is a topic I need to do more research on.

Propa Beauty #POWERPOUTS Luminous Satin Lipsticks Swatches

As always, swatches are not a perfect indicator of quality. However, swatches can provide clues about a product’s color payoff and ability to blend.

As you can tell by the above swatches, the PROPA Beauty #POWERPOUTS Lipsticks truly have a beautiful, luminous sheen. Although the formula applies sheer, the pigmentation is clearly buildable. However, it is important to keep in mind that lipstick colors may vary depending on the undertone and pigmentation of the wearer’s natural lip color.

Application & Wear-Time

The Propa Beauty #POWERPOUTS apply with ultimate ease due to the comfortable, satin formula. Unlike many popular matte lipstick formulas, these bullet lipsticks glide across the lips. Also, I never experience any pulling or tugging on the lips.

Despite the creamy, high-shine satin formula, I never experience any bleeding or smudging outside of my lip line. Once applied to the lips, the pigment stays in place. However, applying the lipstick over a lip liner prolongs the longevity of the products during the day.

Also, as someone with natural lines in my lips, I am picky about the formula of my lip products. Why?

I hate when products settle into fine lines or enhance the look of my textured lips. However, I never worry about this issue when wearing my Propa lipsticks. These luminous satin lipsticks never settle into my fine lines nor do they enhance lip texture.

Where are the Propa Beauty #POWERPOUTS Luminous Satin Lipsticks sold?

At this time, Propa Beauty sells their lipsticks exclusively on their website.

Final Thoughts on the Propa Beauty #POWERPOUTS Luminous Satin Lipsticks

Overall, I was absolutely blown away by the performance of the Propa Beauty #POWERPOUTS Luminous Satin Lipsticks. In general, I have never been so thoroughly impressed by a newly launched indie makeup brand. More specifically, I am impressed at the performance, pigmentation, and overall quality of the line.

Additionally, I love the brand’s inclusive mission and stunning array of shades. Plus, the affordable price point makes these lipsticks even more incredible. Overall, I wholeheartedly recommend checking out this indie beauty brand. Propa is definitely a brand to watch in 2021.

If you enjoyed reading about this new indie brand, check out this roundup of European indie makeup brands that you need to try. Also, check out this post ranking my brown and pink-toned nudes.

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What do you think about the Propa Beauty #POWERPOUTS Luminous Satin Lipstick formula or shades? Which is your favorite? Please let me know your thoughts in the comments below.

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