Beau-Tea Talk #2 | Are Celebrity Makeup Brands the New Celebrity Perfume?

Were you even an American adolescent in the 2000s if you didn’t own your favorite celebrity’s signature scent? Amongst some of the most notable celebrity perfumes were Beyonce’s Heat, Brittney Spears’ Curious and Fantasy, Jennifer Lopez’s Glow, Justin Bieber’s Girlfriend, and Taylor Swift’s Wonderstruck.

Gone are the good ole days where all of our favorite celebrities released their signature scent(s) so that us common-folk could smell like our idols. In lieu of the celebrity scent, we the consumer have seemingly been offered something better: The Celebrity Cosmetic Line. But is this new category of celebrity merchandise here to stay or just a quick cash-grab? Is this something that consumers really want?

In today’s Beau-Tea Talk, we’ll be discussing the rise of the Celebrity Cosmetic Line.

The DNA of a Celebrity Makeup Line

Celebrities have long been working with brands to be the face of their products in commercials, print ads, and other promotional ways. In the 1990s and 2000s, American celebrities started to venture into new territory by launching their own signature scents. However, with the proliferation of internet-based, direct-to-consumer retailing and the rise of social media marketing, celebrities have taken their business ventures to the next level by launching their own cosmetics lines. Some of the early celebrities to capitalize on this trend include Kat Von D, Kylie Jenner, Rihanna, and Kim Kardashian… but other celebrities like Kylie Minogue and Millie Bobbie Brown have begun to dip their toes into the world of celebrity makeup lines.

KKW Beauty Best of Pink Lipsticks, Liquid Concealer + Pressed Pigment #3
KKW Beauty Best of Pink Lipsticks, Liquid Concealer + Pressed Pigment #3

In Defense of Celebrity Makeup Lines

  • Some celebrities have had profound effects on a country’s beauty trends, setting new trends or bringing lesser-known trends to the forefront of culture
  • Celebrities may have subject matter expertise, a unique voice, or a clear passion for beauty that extends beyond their status as entertainers
  • Influencers may have started out as “influencers” with the end goal of creating their own makeup line
  • Adolescents often try to emulate their favorite celebrities beauty and fashion anyways!

Against Celebrity Makeup Lines

Too often a celebrity makeup line can seem like a quick cash grab rather than a meaningful investment in the beauty community…. especially when the celebrity serves as nothing more than the face of the brand. Other negatives of the celebrity-inspired line include:

  • Celebrities AND influencers “talk up” their involvement with a brand, but then taking zero accountability when something goes wrong
  • Consumers forget that a celebrity or influencer brand is still a corporation, so they may be blindly giving their trust when something wrong occurs with the brand
  • Too many releases look and feel the SAME as everything else out on the market
  • Potential to pay more for the celebrity name, despite lack of beauty expertise
Fenty Beauty Gloss Bomb, Killawatt Highlighter, and Sunstalk'r Bronzer
Fenty Beauty Gloss Bomb, Killawatt Highlighter, and Sunstalk’r Bronzer

Twitter Sounds Off: Would You Support A Celebrity Makeup Line?

On Twitter, I posed the below question:

Although we’ve seen a growing market for celebrity-owned beauty brands, I was surprised to find that the majority of my Twitter friends felt skeptical about celebrity makeup lines… with 31% of voters indicating that they’d never purchase from a celebrity brand and another 62% indicating that it would depend on the celebrity. Here’s what some of my friends had to say:

My friends’ opinions really fell in line with the overall vote trend in that some people were very open to the idea of purchasing from a celebrity line, while others had more reservations either due to the price tag or the celebrity.

All in all, most consumers want to purchase from brands that create quality products, don’t test on animals, and contribute to the beauty community otherwise the price tag associated with the celebrity’s name may not be worth it.

Thank you to all those who shared their opinions on this subject – everyone featured is a lovely, talented blogger you should be reading and supporting!!

Final Thoughts on Celebrity Makeup Lines

I’ve reached “new brand” launch fatigue because it feels like I’m reading about the launch of a new celebrity or influencer founded makeup line or collaboration every day. Although a celebrity or influencer may have a huge influence on beauty trends it doesn’t mean that he or she needs to release a makeup line… especially if the line isn’t adding something new to the makeup community.

In the end, the most successful celeb and influencer brands are those brands that can transcend beyond their founder’s star power and make an impact in the industry. For example, Kylie Jenner’s lip kits launched a trend in the industry to provide consumers with “kits” and “bundles” meant to make it easier for consumers to recreate a cohesive look. More importantly, Fenty Beauty’s inclusive shade range and marketing lit a fire in the American cosmetic industry to offer more products for beauty wearers of all skin tones.

Only time will tell whether these celebrity-founded brands are here to stay and whether they’ll last beyond the life of their famous founder’s celebrity status.

Let’s connect on social media: Instagram | Twitter | Pinterest | Bloglovin’ | Influenster

Do you love talking about trends in the beauty industry just as much as me? Check out my previous Beau-Tea Talk where I dive into the world of Paying for PR Kits.

What do you think about celebrity and influencer-founded cosmetics lines? Would you purchase cosmetics from your favorite celebrity? Please let me know in the comments below.

24 thoughts on “Beau-Tea Talk #2 | Are Celebrity Makeup Brands the New Celebrity Perfume?

  1. For me, it really depends on the quality of the product, how it’s made and the ingredients. Although I haven’t tried Fenty, it’s a brand I’d like to try because of the range and reviews I’ve heard about the products!

    Liked by 1 person

  2. So so many of the makeup enthusiasts are getting overwhelmed. I keep hearing phrases like overwhelmed, fatigued, satisfied everywhere. Even myself am really content with what I have. I really want to do a low buy no buy but I’m worried about feeling restricted. Secretly have been following your journey to get tips and tricks and deciding for next year. I do agree it’s the new celebrity perfume though. I’ve taken a step back from popular brands that release daily and so many collabs. I’ve bought what I want all summer instead of what’s trending.

    Liked by 1 person

    1. It’s alarming because I see so many “Stans” excusing away bad business practices, poor product quality, or basic releases all because they want to “support” their fave celeb.

      It’s possible to love & support a favorite artist without buying from one of their brands!

      Liked by 1 person

  3. Interesting post! I think it definitely depends on the celeb for me as well as the price because if it’s super expensive and not worth the price I don’t think I would buy it even if they were my favourite celeb.

    Liked by 1 person

  4. Brilliant post. It definitely does seem to be the new thing for celebs to get involved in and I do feel like even amongst brands it’s a lot of the same everywhere you look and just SO many releases constantly. For me there’s some I’m keen to try more of like Fenty, but because it’s got great reviews and not based on the fact it’s Rhianna’s line. But nothing from the Kardashian appeals to me, it all looks so basic to me but with a hefty price tag. I weirdly do want to try some of the brand Millie Bobby Brown has created though, even though I think it’s aimed at teenagers…

    But also Britney spears perfume was legit my go to for so many years 😂

    Liked by 1 person

    1. I agree with you on Fenty – I feel like the brand has transcended its celeb status in a way. I agree that some of the Kardashian-Jenner releases are basic, BUT I will say that I’ve enjoyed the formula.

      Also the Millie Bobbie Brown release shocked me completely! I do like the purple packaging though! 💜


  5. Really loved this post and how you included pro’s and cons and different opinions!

    Moreover, I have to admit I still use Beyonce’s heat & Justin Bieber’s Girlfriend to this day lol.

    Liked by 1 person

  6. Cruelty-free is the number one most important thing to me, especially if it’s a celebrity brand because of the high price tags. I would def not try a celeb’s line if I wasn’t a fan of theirs but, would love to try anything of someone I was a fan of. I do remember when celebs came out with fragrances lol fun times.

    Liked by 1 person

    1. I’m the same way – I think I’d need to appreciate the celeb to want to try a line from them. However, I do buy from the Kardashian-Jenner lines even though I wouldn’t call myself a fan… I think it is because they’re def beauty icons and because I do enjoy the product quality!

      Thankfully more and more brands are def becoming CF. It is mainly brands that sell in China that are not CF anymore and this is only due to China’s testing policies for international companies.

      Liked by 1 person

      1. I want all of Kim’s makeup but all of Kylie’s looks trashy to me… I think that it’s because I’m a fan of the Kardashians but not the Jenners though. 😛 I have noticed more & more brands are becoming CF, which I love. It sucks that some are too money hungry to pull out of China.

        Liked by 1 person

      2. lol! Kylie Cosmetics definitely has a younger, more trendy feel while KKW tends to create products more slowly and with a more classic feel. I like that now they’re both available at Ulta though because it makes it easier to test something out before buying it.

        Liked by 1 person

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