As a blogger, there is nothing more disappointing than pouring your heart and soul into a blog post that performs poorly. Ever wonder what are the best ways to increase engagement on your website?
If you’re frustrated with your low blog post engagement, please keep reading for the five best ways to increase your website engagement.
Five Reasons Why Your Posts Aren’t Engaging
1. Your headline is lacking a hook | Believe it or not, a headline is extremely important to drawing in a reader. The headline is the first point of contact someone has with your work.
Ideally, the perfect headline should be applicable to your audience (this is where having a niche can be helpful) and should communicate the value that you plan to provide. There is a multitude of headline types that you can use to draw in your audience, but here are 5 common types:
2. You don’t have a featured photo | Just like your headline, your featured photo contributes to a reader’s first impression of your post. As such, at a minimum, every single new post should have a featured header photo.
Not a skilled photographer? Don’t worry – there are loads of ways to find or create the graphics that you need.Canva, WordPress, and Styled Stock Society all prove stock imagery that can be used in blog posts. Canva can also be used to design graphics or edit photos.
Ex. Header Image: I like to include the title of my posts, but you don’t have to
3. You don’t use tags (properly) | Not using tags appropriately is a major no-no for a few reasons. First, post tags help Google to understand what your post is about (which affects your SEO). Second, post tags enable other bloggers to find your content when they’re looking for or reading about specific topics.
More specifically, tags are used to sort and rank your content within the WordPress Reader. For example, I write posts relating to Project Panning. If I type the phrase “Pan That Palette” into the reader search bar, not only is my post the top featured post, but I am the top featured blogger. As a result, any WordPress bloggers interested in the Pan That Palette Yearlong Challenge are going to be directed to my content.
Proper post tagging is one of the best ways to increase engagement on your website. Tags draw in readers looking for similar content!
Currently, I’m the top featured post and blogger for the “Pan that Palette” tag on WordPress
However, I learned in a recent post from Pooja G (lifesfinewhine) that there is such a thing as using too many tags. Bloggers should use 10 or fewer tags per post. Otherwise, WordPress may consider your content to be spam… and as such, it won’t show up in the WordPress Reader. Anecdotally, I can contest that this is true. After fixing/removing tags for a few of my posts, I immediately saw a trickle of engagement even though the posts were older.
4. You don’t promote your posts | I’ve heard it said that blogging is 20% Content, 80% Promotion… which is annoying, but true. No one can like or comment on your content if they aren’t seeing it!
My early blog posts did not do very well in terms of engagement because I was afraid to promote them on social media. Facebook, Instagram, Pinterest, and Twitter are all wonderful platforms for promoting your content and connecting with other bloggers.
In less than 3 months, I’ve eclipsed my total blog views for all of 2018
I typically suggest that shy or new bloggers start with Twitter because people are the most engaging, supportive, and relaxed on Twitter (compared to platforms like Instagram). Check out my post featuring Twitter 101 Tips & 40+ Blogger Retweet Accountsfor help getting started or help to improve your Twitter game.
5. You don’t engage with others | I cannot emphasize enough how important it is to engage with and support other content creators. Engagement is a two-way street in two ways – successful bloggers engage with other bloggers and their readers.
What does it mean to engage with another blogger’s content? This means sharing, retweeting, liking, or commenting on posts. This may be time-consuming, but it is so vital to sustaining actual relationships with others. When I see that a friend has posted new content, their posts are always the first ones I comment on or “like” in my feed because (1) I know that I like their content and (2) I adore them!
What does it mean to engage with your readers? Respond to their comments. Not only have I made some new friends this way, but it makes me more likely to engage with that blogger’s content in the future.
Sad to say, but I’ve unfollowed or stopped commenting on bloggers’ content when I realized they never replied to any comments. As your blog grows, this can become challenging so it may not be possible to respond all the time, but successful bloggers go out of their way to respond to their readers… even if the response is only to “like” the comment.
Engaging with your audience is easily one of the best ways to increase engagement on your website. It encourages continued support.
Final Thoughts on the Best Ways to Increase Engagement on Your Website
Above all, don’t let “low” engagement make you feel like an inadequate blogger, because that’s simply not true. As we all know, failure is a liar that tells us to doubt ourselves and our abilities, when in reality most blogging “failure” is (1) arbitrary and (2) not content related.
Most blogging “mistakes” have to do with blog promotion rather than blog content. People have to find your content to read it and engage with you.
While I’ve included the simplest, best ways to increase engagement on your website, there is no magic fix. Sometimes, we just need a reminder to keep pursuing our passions and work hard.