In June 2018, Sephora launched Clean Beauty at Sephora online and in-stores throughout North America. Keep reading to learn about how Sephora’s Clean Beauty Hub is changing the beauty game.
Clean Beauty Hub on Sephora.com
Sephora’s Clean Beauty Hub is Changing the Beauty Game
What is Clean Beauty?
To use Sephora’s words, “Clean is simple: the beauty you want, minus the ingredients you might not.” Brands considered “clean” by Sephora’s standards are formulated without sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. Additionally, clean beauty products sold at Sephora contain less than one percent synthetic fragrances.
Also, Sephora’s Clean Beauty Hub aggregates the beauty retailer’s clean products in one easy-to-navigate place. Clean makeup, skincare, and haircare products that meet the aforementioned requirements will be have the Clean at Sephora Seal.
Clean Beauty Brand, Drunk Elephant on Sephora.com
Notable skincare and makeup brands with clean products include: Farmacy, Origins, Tata Harper, Drunk Elephant, RMS Beauty, Ilia, and Antonym. Read about the 10 clean makeup brands I want to try.
What isn’t clean beauty?
Clean beauty is not the same as “all natural” or organic beauty. It is possible for a brand to be both clean and natural. However, some of Sephora’s clean brands still use harsh chemicals such as AHAs, BHAs, and Glycolic Acid. However, unlike those chemicals in the “bad list,” these chemicals are not widely considered to be harmful.
Clean fragrances need to be free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, but they also need to be formulated without PTFE/PFOA, Styrene, Polyacrylamide / acrylamide, Acetaldehyde, Acetonitrile, Methylene chloride, Animal fats, oils, and musks, Benzalkonium chloride, Toluene, Resorcinol, Acetone, Butoxyethanol, Ethylenediaminetetraacetic acid, Methyl cellosolve, Methylisothiazolinone / methylchloroisothiazolinone, Mercury and mercury compounds (thimerosal), and Bisphenol A (BPA). Unlike clean makeup, skincare, and haircare, these fragrances must be cruelty free.
Why does Clean Beauty Matter?
Sephora is a major player in the beauty industry. They boast massive retail distribution (in-store and online). Also, they constantly innovate. Additionally, the retailer possesses general ability to make or break new beauty brands.
For a long time, clean and sustainable beauty brands sold through their own channels and retailers. By introducing luxury beauty shoppers to clean beauty brands, Sephora will shift the market. Moreover, the retailer’s move can help to educate consumers. Sephora’s efforts can potentially influence change within the industry, too.
Also, Sephora’s clean stamp of approval helps simplify the browsing and buying process. Instead of obsessing over every label, I look to Sephora’s trusted seal.
Personally, I trust Sephora. Therefore, I may not need to scour the ingredient lists of clean products as carefully as I would otherwise. Ultimately, I can avoid brands that contain one or more of the previously mentioned harmful ingredients with minimal effort.