No Buy 2018 Introduction

Makeup Minimalism | 2018 no-buy finale

In an attempt to mitigate my impulse shopping, I embarked on my first beauty and fashion no-buy from January through mid-April 2017. The results were life-changing.

Please keep reading to see why I am embarking on another No Buy and for details on my No Buy 2018 Rules.


What is a No Buy?

First, if you are unfamiliar with the term, “no-buy” refers to a period of time when an individual commits to refraining from buying non-essential goods. This is done in an attempt to curb impulsive shopping habits.

Why the No Buy 2018 Challenge?

In years past, I struggled with unhealthy shopping habits – i.e. I bought too many things on a whim or as retail therapy, so my no-buy was essentially a shopping detox. After completing my no buy, I am a more conscientious shopper – only buying items that I need or truly want, after careful consideration.

After finishing that no-buy, I thought I would never do another one due to my success in altering my shopping mindset. However, this year I am finding myself tempted to make purchases despite my inability to finish current products.

I am bored with what I own. For example, when Benefit launched their revamped BADgal BANG! Volumizing Mascara, I found myself fighting the urge to buy this mascara.

Editor’s note 1/22/2019: I ended up being gifted this mascara later in the year.

Additionally, despite the fact that I returned, donated, sold, decluttered or used up over 200 products (!!) last year, my collection this year is still large. In December 2017, I ended the year with 192 products vs. 258 products I owned in December 2016. (Note: the December 2016 count did NOT include haircare whereas this year’s count does include haircare.)

No Buy 2018 Introduction

This year I plan to withhold from buying beauty products from April to June, with the potential to go beyond this time frame if it goes well. I want to drastically cut down on the number of items that I own, but if I keep “treating” myself I won’t get there. While I cannot control what others give to me, I can control what I choose to buy myself.

Moreover, finishing products this year is proving to be much harder than it was last year because I have far fewer deluxe size samples and travel-size products. Therefore, panning products likely won’t be enough for me to meet my goal of finishing 100 products in 2017.

Finally, the timeframe of this no-buy is significant to me, because it will be the first time that I will NOT have shopped during the Sephora Spring Sale. When I decided that I wanted to partake in another shopping fast, I thought about starting after this beloved sale period. However, in an effort to prove to myself how much I’ve grown, I will not be shopping during this year’s sale.

By the time you are reading this post, I will be twenty-five days into my no-buy. Woohoo!

Let’s connect on social:  Instagram | Twitter | Pinterest | Bloglovin’ | Influenster

Did you enjoy my No Buy 2018 Introduction? See how I did in my No Buy 2018 Finale.

How did I hold up after my No Buy 2018 finale? Check out my Beauty Low Buy series to see if I made lasting change.

Simply looking to reset yourself and your habits internally? Join me in my Busy Boycott journey or check out this post on my digital detox.


What do you think of my No Buy 2018 Challenge? Have you ever gone on a no-buy? What are your best tips or tricks for success? Please let me know in the comments below.

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