As a beauty lover, there are few things more exciting than trying new brands – especially indie brands. However, as an American beauty lover, ordering from European Indie makeup brands is a struggle due to the currency conversion and shipping rates. In today’s post, I am sharing 5 British beauty brands that I want to try.

I am so excited for today’s post because I am collaborating with my friend, Sarah from A Woman’s Confidence. Sarah is a British blogger who shares in-depth reviews on makeup and skincare, as well as stunning makeup looks on her blog. Head over to her blog to read about the American brands that she wants to try!

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1. bPerfect Cosmetics

With the launch of its Carnival Palette collaboration with Stacey Marie MUA, bPerfect Cosmetics quickly became a household name for colorful eyeshadow lovers around the globe. In fact, the brand recently release the third round of their collaboration, bPerfect x Stacey Marie’s Carnival III Love Tahiti Palette.

Although Beauty Bay carries bPerfect, I’m hesitant to order from their website. Compared to Ulta or Sephora, it appears that Beauty Bay experiences more shipping and customer service issues. At the $40+ price point for each palette, I’m apprehensive to place an order with Beauty Bay.

2. Lisa Eldridge Makeup

Founded in 2018 by acclaimed makeup artist, Lisa Eldridge, the MUA’s self-funded line of luxury lipsticks is raved about by makeup lovers worldwide. Lisa’s lipsticks quickly sell out during each restock.

Despite my longing to try the brand, I always pause. First, the lipsticks retail for 26 GBP ($33). Second, at 15 GPB ($20) the brand’s US shipping rate is expensive. However, to qualify for free shipping I would need to purchase $100 worth of lipsticks. Therefore, I am praying for the day when Beautylish or Sephora carry this luxury brand in the States.

3. OPV Beauty

OPV Beauty is a Black-owned British makeup brand that I discovered through YouTuber, Angelica Nyqvist. Although the brand makes a wide variety of products from lipsticks and blush, I am most intrigued to try the brand’s eyeshadow formula.

Ever since their release, the Oshun and Yemoja Palettes call to me. However, similar to the aforementioned brands, I never pull the trigger. Again, as someone who is averse to paying any shipping at all, I certainly do not want to pay more than $10 for shipping.

4. Sarazaar Cosmetics

If you interact with any makeup content on Instagram, chances are high that you’ve seen some of Sarazaar’s breathtakingly beautiful High Shine Foil Pigments. These dazzling loose pigments look like molten metal in online images. Midnight Sapphire constantly calls to me.

However, I hate the concept of paying nearly as much for shipping as I’m paying for the products purchased. Crossing my finger that one day a US or international retailer will stock this brand.

5. September Rose

September Rose is another Black-owned British makeup brand that is well known for its highly pigmented eyeshadow formula. After launching the Slush Palette in 2018, the brand became an indie beauty favorite among colorful makeup lovers.

Since 2018, September Rose released two additional palettes. However, my heart is still set on the Slush Palette.

Final Thoughts on the 5 British Beauty Brands I Want to Try

As an American, trying European indie beauty brands is a struggle. There are many British Beauty brands that I want to try. However, the currency conversion and shipping rates are deterrents for placing an order.

Even for US-based brands, 9 times out of 10, I will not place an online order if I have to pay for shipping. Moreover, if the rate is higher than $5.00, I am almost guaranteed to abandon my cart until there are enough items I want to try. Therefore, I shudder at the thought of paying $11-20 on shipping.

As I type this post, I am currently crossing my fingers that the brands featured in today’s roundup will either hold sales, lower their free international shipping minimums, or get picked up by a retailer that is more accessible in the States.

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Have you tried any of these British beauty brands that I want to try? Which of these brands is at the top of your list? Please let me know your thoughts in the comments below.

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