Whenever a new beauty product launches, within a matter of weeks the beauty community determines whether that launch is a holy grail or a fail. But have you ever noticed that releases are slowly forgotten, regardless of whether they’ve earned cult classic status?
In today’s post, I’ll be reviewing the L’OREAL True Match Foundation. Does this cult classic foundation still stand the test of time?
L’Oreal True Match Foundation Claims
- 45 shades across 3 undertones (warm, neutral, cool)
- Hydrating formula with a natural finish
- Medium coverage
- Pure color pigments match wearer’s unique skin color and undertones
- Lightweight, oil-free, non-greasy formula that won’t clog pores
L’Oreal True Match Foundation Price & Packaging
In the U.S. the True Match Foundation retail price varies from retailer to retailer. Chains like target sel the famous foundation for $5.79 USD, while Ulta sells the product for $10.99 USD. The foundation is often highly discounted during weekly sales.
The L’OREAL True Match packaging is a total fail. It is hard to get out the right amount of foundation without wasting product. I wish that L’OREAL would repackaging this foundation. A pump, an applicator, or a squeeze tube could make application easier.
Selecting My L’Oreal True Match Foundation Shade
One of the biggest hurdles that consumers face when selecting a foundation shade in-store. It is hard to select the correct shade without being able to test product. The shade selection process can become even more burdensome when there is a wide variety of shades in nuanced variations.
Although I knew my undertone, I struggled to land on a shade. To help me select my shade, I used some other drugstore classics as a reference point – Maybelline Fit Me Matte & Poreless (120) and the Wet n’ Wild Photo Focus Foundation (Soft Beige).
The below photo shows the L’Oreal TrueMatch Foundation compared to my other foundations.
L’Oreal True Match Foundation Application & Wear-Time
The L’Oreal True Match Foundation is watery. This best applied with the fingers or a sponge. The foundation provides a solid, medium coverage.
The True Match formula gives the skin a beautiful, healthy looking glow immediately upon application. Whenever I wear this foundation I receive compliments on how even and radiant my skin looks.
True Match is not a long-lasting foundation. No matter how I set this foundation, my skin looks shiny within 6-8 hours of wear. A blotting sheet is necessary to absorb the excess grease.
The L’Oreal True Match Foundation does not clog pores. It does not feel thick or heavy. This foundation plays nicely with powder, cream, and liquid products.
The foundation does dry down a little darker. However, I would not say that that the L’Oreal True Match fully oxidizes.
Final Thoughts on the L’Oreal True Match Foundation
The L’Oreal True Match Foundation line has a wide shade selection. The foundation provides a beautiful, natural finish. Skin looks more naturally radiant.
The L’Oreal True Match foundation is best suited for individuals with normal skin. Oily individuals, can make this work for shorter periods of time.
Have you tried the L’OREAL True Match foundation before? What is your holy grail foundation? Please let me know in the comments below.