Whenever a new beauty product launches, within a matter of weeks the beauty community determines whether that launch is a holy grail or a fail. But have you ever noticed that releases are slowly forgotten, regardless of whether they’ve earned cult classic status?
In today’s post, I’ll be reviewing the L’OREAL True Match Foundation. Does this cult classic foundation still stand the test of time?
L’OREAL TrueMatch Foundation in N3 Natural Buff
L’Oreal True Match Foundation Claims
45 shades across 3 undertones (warm, neutral, cool)
Hydrating formula with a natural finish
Pure color pigments match wearer’s unique skin color and undertones
Lightweight, oil-free, non-greasy formula that won’t clog pores
L’Oreal True Match Foundation Price & Packaging
In the U.S. the True Match Foundation retail price varies from retailer to retailer. Chains like target sel the famous foundation for $5.79 USD, while Ulta sells the product for $10.99 USD. The foundation is often highly discounted during weekly sales.
The L’OREAL True Match packaging is a total fail. It is hard to get out the right amount of foundation without wasting product. I wish that L’OREAL would repackaging this foundation. A pump, an applicator, or a squeeze tube could make application easier.
Selecting My L’Oreal True Match Foundation Shade
One of the biggest hurdles that consumers face when selecting a foundation shade in-store. It is hard to select the correct shade without being able to test product. The shade selection process can become even more burdensome when there is a wide variety of shades in nuanced variations.
Although I knew my undertone, I struggled to land on a shade. To help me select my shade, I used some other drugstore classics as a reference point – Maybelline Fit Me Matte & Poreless (120) and the Wet n’ Wild Photo Focus Foundation (Soft Beige).
The below photo shows the L’Oreal TrueMatch Foundation compared to my other foundations.