I am currently on a Beauty Low Buy. However, I made a big drugstore makeup haul earlier this Winter. Recently, I came to the realization that I don’t hype up affordable beauty enough on my blog. And I want to change that.
I am a huge believer that ”beauty” is for everyone regardless of how you look, where you live, or what your budget is. However, I recognize that not all beauty is accessible to everyone. Therefore, I want to make a conscious effort to share affordable beauty products that I’m loving.
If you love affordable beauty, please keep reading for my big drugstore makeup haul.
In the United States, CVS, Target, and Ulta are my go-to spots to buy affordable beauty products. Target usually has low prices, while CVS runs killer promotions every week. Ulta has an amazing selection of affordable products, too!

The Drugstore is bringing their A-Game
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Big Drugstore Makeup Haul
e.l.f. Opposites Attract Eyeshadow Palette ($14.00, CF)
I haven’t purchased any eyeshadows from E.L.F. Cosmetics since I was in middle school. However, when I saw the Opposites Attract Eyeshadow Palette* I was entranced by the mix of warm and cool-tone shades.
Also, Opposites Attract is very reminiscent of the Urban Decay Born to Run Palette.* But it is a fraction of the price ($14.00 vs $49.00). For more on e.l.f.’s incredible, affordable products read my Bite Size Palette review or my e.l.f & Essence Palette ranking.

E.L.F. Cosmetics Opposites Attract Eyeshadow Palette
E.L.F’s Opposites Attract Palette consists of 18 shadows, nine cool-tones and nine warm-tones. Also, the palette contains five shimmer shades and thirteen matte shades. E.L.F is Cruelty-Free.
Eternal – Nail Enamel & 2 Step Gel ($1.99 – $4.00)
This past year I went through my entire nail polish collection. Sadly, More than 95% of my collection was decluttered because the polishes expired. Therefore, I was left with only my top coat, base coat, and two or three random shades.
While on vacation I had an urge to paint my nails. Therefore, I picked up two shades of polish from the brand Eternal. Then, during another pit stop to CVS, I grabbed 3 of the 2 Step Gel Polishes in nude, coffee toffee, and navy. Also, I picked up a matte top coat.

Eternal Enamel Polish, Gel, and Matte Top Coat
Although I’ve never tried the brand, I was encouraged by Eternal Enamel’s packaging. Also, I was impressed by the wide array of colors. Moreover, the brand’s aesthetic reminds me of Essie. However, it is a fraction of the price.
These polishes formulated without Formaldehyde, Toluene, and DBP. Additionally, these polishes are made in the USA. That being said, I am unsure as to this brand’s Cruelty-Free status.
L.A. Girl | HD Pro Concealer
The L.A. Girl Pro Conceal HD Concealers are beloved drug store concealer known for being ridiculously inexpensive and full coverage.

L.A. Girl HD Pro Concealer Peach Color Corrector
I opted to pick up the L.A. Girl HD Pro Concealer in the peach color corrector shade. This concealer promises to neutralize dark circles and to minimize the appearance of fine lines. L.A. Girl is Cruelty-Free.
L.A. Girl HD Pro Concealer Price: $3.99 USD
L’OREAL Paris – ELVIVE Total Repair 5 Rapid Reviver Deep Conditioner ($4.99)
L’OREAL’s haircare products always work well for my sensitive scalp. When I stumbled across the ELVIVE Total Repair Reviver Deep Conditioner* I knew I wanted to try it.
My hair is fine, frizzy, and damaged. Also, it is prone to getting tangled and breaking. Therefore, the promise to prevent breakage and tangles drew me in. L’Oreal is not Cruelty-Free.
Maybelline – Fit Me Concealer & Soda Pop Palette
In my search for the perfect drug store concealer, I picked up the Maybelline Fit Me Concealer* ($8.29) in the shade Fair. This liquid concealer promises to provide flawless coverage in an oil-free formula. Read my concealer ranking for dark circles.

Maybelline New York Soda Pop Palette & Fit Me Concealer
Did I need another eyeshadow palette? No. Have I been stalking the Soda Pop Palette ($13.99) since I saw Jackie Aina create a look with it? Yes.
When I was younger I used to love the Maybelline eyeshadow quads, but stopped buying. Nevertheless, I’m excited to see how the Soda Pop Palette will perform compared to my other favorite formulas.
Maybelline is not Cruelty-Free
NYX – Ultimate Edit 6-Pan Palette & Epic Ink Liner
For a while, NYX seemed to be every beauty guru’s favorite, go-to drug store brand. However, I never tried any products from the brand.
Recently I purchased NYX’s Epic Ink Liner* ($9.00, CF). This liquid liner seems to be a top-recommendation loved by beauty bloggers.

NYX Cosmetics Ultimate Edit Petite Palette & Epic Ink Liner
At the time I purchased the eyeliner, CVS ran BOGO 50% a promotion. As a result, I grabbed the NYX Ultimate Edit Petite Palette* ($7.00, CF) in Brights, too.
NYX is Cruelty-Free.
Peripera – Ink Velvet & Cushion Pang Lip Tints
I stopped in my tracks when I saw that CVS Health now carried the K-Beauty brand, Peripera. Not only have I been wanting to try more K-beauty products, but I’ve been wanting to explore lip tints.
I picked up two lip tints and a tinted lip balm. For those unfamiliar with lip tints, these lip products are meant to stain the lips with a wash of color.
- Ink Velvet Lip Tint – Beauty Pink Rose ($13.99)
- Cushion Pang Lip Tint – Swaggy Red ($17.99, now discontinued)
- Butter Pang – Peach Butter ($12.99)

Peripera Cushion Pang & Velvet Lip Tints and Butter Pang Balm
Fun fact: I had no idea how much these Peripera lip products cost until I reached the cash register. Had I known that these were priced at the upper echelon of the drugstore, I would not have purchased three items.
Nevertheless, I bought each item. (1) I was embarrassed. (2) I had three coupons that made each item significantly cheaper than the standard price.
I am unsure if Peripera is Cruelty-Free.
Pixi Beauty – Best of Rose Collection ($22.00, CF)
Pixi is too expensive to be considered a true drugstore brand. However, they aren’t premium enough to be considered a prestige brand. As a result, I’ve always hesitated to try the brand. For me, the price seemed too steep for a drugstore brand.

Pixi by Petra Best of Rose Collection
However, I’m so tired of feeling out of the loop! The Pixi Glow Tonic* ($18.00, CF) is the most hyped product from the brand. Nevertheless, the Glow Tonic did not appeal to me at this time. I already own quite a few skin brightening serums.
Instead, I opted to snag the Best of Rose Collection ($22.00, CF). When it comes to skincare, I love buying mini sets. They enable me to try a full system without dropping tons of money. Pixi is Cruelty-Free.
Revlon – Kiss Cushion Lip Tint ($9.99)
I blame Pinterest for this purchase. After seeing countless ads on Pinterest advertising the new Revlon Lip Tints, I knew I had to give these a try! Ultimately, I picked up the shade Pretty Kiss, a light brown nude.

Kiss Cushion Lip Tint in Pretty Kiss
I’m interested to see how this lip tint performs compared to Peripera. In fact, I’m rooting for this product to be a winner. Revlon tends to be an overlooked brand at the drugstore. Revlon is not Cruelty-Free.
Final Thoughts
One of my favorite aspects of purchasing drug store goodies is “hunt” that goes along with searching for the best deals. Unlike most of my other haul posts, I did not pick up everything in this drugstore beauty haul in one go.
Every single item above was purchased at a discounted price using a retailer-specific deal or coupon. That being said, I always list the full retail price.
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Did you enjoy my big drugstore makeup haul? Check out my latest luxury beauty haul.
Disclaimer: the prices listed within my big drugstore makeup haul reflect the standard retail price where I purchased each item, not reflecting any discounts, sales, or coupons. The online prices may vary.
Do you own any of the products featured in my big drugstore makeup haul? What is your favorite affordable or drug store brand? Please let me know in the comments below.
affordable beauty affordable skin care beauty beauty blogger beauty haul cosmetics drug store haul drugstore makeup makeup makeup haul
I don’t tend to buy drugstore make-up much anymore, mostly because I wasn’t aware you could get nail polishes without the bad ingredients, as well as cruelty free/better ingredient makeup. Now I know! I am curious what your thoughts will be on all these, LP! I see some I’m definitely interested in, and I love your nail polish choices! Enjoy your new goodies!
For whatever reason I stopped shopping at the drug store for a while, but have been getting more into it again! There really are some gems there … it’s a shame though that many of my favorite products are made by brands that aren’t Cruelty-Free though (like Maybelline and L’ORÉAL).
Oh these are pretty cool stuff you got! I’ve never heard of Eternal | Nail Enamel but the colors look gorg! 🙂 I’ve been interested in the Peripera lip tints as well. How much were they priced there?!?! I have to compare it with the online K-Beauty website I use, I think it’s priced $4-6 per lip tint bottle? Thanks for sharing girl! <3
Girl… one was like $18.00!!!! So expensive, but I was so surprised to find Peripera at the drugstore that I used my coupons to buy these! But I’ve been loving Lip Tints for Spring / Summer!
I don’t wear make-up often at all, but I tend to go at the higher end of drugstore products for toiletries.
Loreal, although I’m sad that they aren’t cruelty free, have saved my hair! I use their dream lengths shampoo, conditioner and no haircut cream and it is the first time in my life that my hair has been manageable with my erratic self-care regime (I struggle to brush my hair every day and when it kept getting so tangled it would take hours it put me off more and more but with these products mean a brush goes straight through every time).
My other favourite (although I’m not sure if it’s UK specific) is Sanctuary Spa – I ask for products as presents because it is more expensive – I know a tub of oil scrub is about £13 – and I use their shower gels/scrubs and I also use their facial skincare too. I believe they are cruelty free – well the bottle says against animal testing and they are paraben free so idk – is that cruelty free?
But my biggest and best drugstore is Epsom Salts (or magnesium salts), the cheapest I can find. Absolutely awesome for making a strong bath when my muscles are sore from working out and if they are unfragranced I can just drop in some essential oils.
I love L’ORÉAL (& Maybelline) as well – I’m sure one day they’ll go CF. And I’ve never heard of Sanctuary Spa – but I love hearing about brands that are popular outside of the US!
Finally, someone’s getting real to talk about these affordable lines! And most of these drug store products are quite good. Been using a lot of Elf and NYX myself 🙂
I need to try more from elf!
I love that beauty products can be accessible with the different price ranges out there. Even though there are more affordable options, this doesn’t mean you’re necessarily sacrificing quality big time. I like these nail polishes for quick use. NYX does a great job with their makeup line. I’ve heard a lot of things about Pixi lately! Thanks for sharing this haul!
Nancy ♥ exquisitely.me
I agree – it is important to me that everyone can feel beautiful (whether they wear makeup or not), whether or not they have tons of funds to spend or not. Glad there are brands who are able to put these quality products out there. <3
Lol! I totally agree with you, half of the fun when searching/purchasing products you’ve never tried is the ‘hunt’ during the whole process. I recently caved and purchased some new products myself yesterday. I am newly obsessed with a very light blue shade for my nails, I’m excited to do them! I also got a Revlon palette. I will say, I’ve been using the Maybelline Lemonade Craze palette and found there to be a lot of fall out when it comes to the shades 🙁
Great haul!
xx, Des | https://www.itsbetterinheels.com
hahah I’m glad that you agree. What Revlon palette did you pick up? They’re a brand that I definitely want to rediscover.
Bummer about the Lemonade Craze palette having fallout, but many of my higher-end palettes do the same (just due to the nature of the formulas I tend to like).
I have heard a few recommendations now for E.L.F and Pixi! I really need to follow your recommendations and look into treating myself to these products. I use alot of NYX usually.
Thank you for sharing with us!
Alyssa
THESACREDSPACEAP.COM
Thank you so much for your comment. <3 Do you have any favorites from NYX that I should try?
Hahaha I feel the exact same way about Pixi. I am excited to try it for my first time. I’m curious to hear your thoughts on the trio you bought! & that’s so cool that CVS carries Peripera, I’m gonna have to go buy me one or two of those lip tints, too. 🙂 Fun post, girl!! Thanks for sharing!!
Def use coupons for the Peripera – they’re a little pricey for drug store!
I went to CVS today & only saw JOAH Beauty & one other K-Beauty brand. I couldn’t find Peripera. 🙁
hmmm every time I’ve seen them, they’ve been on one of those special displays but what a bummer!!!! Hopefully they make it more widely available soon.
Aw maybe I missed it. I saw it online but not in-store. I’ll have another looksie soon!
The Epic Ink Eyeliner is SOAWESOME. I use it whenever I go out, even though I SUCK at the cat wing. Lol
Ohhh good to know – I hear great things, so I’m really excited to try this! 🙂