I am stoked to announce that I will be attending BeautyCon L.A. this July!
BeautyCon is premier fashion, beauty, and lifestyle festival held in New York and Los Angeles every year. At this festival brands, creators, and fans come together to talk about what matters in fashion and beauty culture and news. In addition to the traditional festivals held in LA and NYC, BeautyCon has the BeautyCon shop and BeautyCon Digital platforms.
At the festival this year, over one-hundred independent and established beauty brands will be activating innovative booths and branded experiences, selling products and providing opportunities to interact with fans. Brands include M.A.C., Urban Decay, Becca, Anastasia Beverly Hills, Maybelline, Aveda, SkinFix, etc.
In addition to the many brands at the festival, there will be more than 200 influencers and celebrities present. Some of the major celebrity and influencer talent includes Kim Kardashian West, Jessica Simpson, Drew Barrymore, Madelaine Petsch, Jonathan Van Ness, Jackie Aina, Jordan Woods, and Nikita Dragun. I haven’t signed up for any of the paid meet-and-greets, but hopefully, I’ll at least catch a glimpse of an influencer that I follow online.
This is my first year going to this event, so I am unsure what to expect, but I am excited.
Have you been to BeautyCon or similar Beauty Conferences before? Any tips or tricks for navigating the event? Please share your experiences in the comments below.