Beautycon LA Haul – 2018 | A Smart Shopper’s Mini Haul

Beautycon L.A. 2018 | My Experience at Beautycon | Beautycon LA Haul

Although hauls make me highly uncomfortable, I wanted to share the items that I purchased at Beautycon. All-in-all, I am extremely proud of myself because of my restraint in shopping during the event. I am still on a minimalism journey, but I decided to treat myself to a few items at the convention.

If you’re interested to see my Beautycon LA Haul, please keep reading:

Beautycon LA Haul – 2018

Anastasia Beverly Hills – Norvina Eyeshadow Palette

Beautycon LA Haul | Anastasia Beverly Hills Norvina Eyeshadow Palette
Anastasia Beverly Hills Norvina Eyeshadow Palette

Price: $46.00 USD (at Beauty Con) / $42.00 USD online regularly

Since I already have a dedicated post for the new Norvina palette, I’ll be brief. The color scheme of this palette is breathtaking and it makes wearing purple hues easy. Prior to going to the convention, I knew that I would purchase this palette if ABH were to sell an early release.

Makeup Eraser – Flamingo Make Up Eraser

Price: $10.00 USD (at Beauty Con) / $20.00 USD online regularly

I purchased the Makeup Eraser out of necessity because I recently ran out of my makeup remover cotton rounds from CVS. I knew that I wanted to stop purchasing disposable makeup removers the past couple of weeks, but I was unsure whether I wanted to try the Makeup Eraser or reusable cotton rounds.

Beautycon LA Haul | Makeup Eraser
Makeup Eraser

After seeing a live demo of the Makeup Eraser, I bought this product. I am excited to try this cloth. If it works, this will be good for up to 1000 washes (so it should last me 3-5 years).

I purchased the Makeup Eraser in a Flamingo pattern. Although the pattern is fun, I wish I purchased the light blue or teal colors.

Kylie Cosmetics – Creme Lipstick in Madeleine & Lip Liner in Dolce K

Creme Lipstick Price: $17.00 USD

Lip Liner Price: $12.00 USD

It seemed inevitable that Kylie Cosmetics would be included in my Beautycon LA Haul

Kylie Cosmetics had the longest line at Beautycon LA. That alone would be impressive enough. Given that the Kylie truck wasn’t offering any sales or hosting any influencers the feat is even more notable. The only “discount” was that individuals did not have to pay for shipping costs. Additionally, everyone received a free keychain with purchase..

Even though this was my first stop on the second day of Beautycon, I still waited in line for close to 45 minutes. At points over the weekend, the Kylie Cosmetics line wrapped around one whole side of the L.A. Convention center…

Beautycon LA Haul | Kylie Cosmetics Lip Liner & Creme Lipstick
Kylie Cosmetics Lip Liner & Creme Lipstick

Given that Kylie’s lip products are what put her on the map, I purchased a lip liner and lipstick. I did not have any nude lip liners in my collection so I bought the Dolce K lip liner. For lipstick, I purchased a creme lipstick in the color Madeleine (a rosy strawberry).

The swatches of the Kylie lip products left stains on my hands nearly the entire day, despite intense rubbing with the makeup remover. If the lip products have the same staying power on my lips then I will be thoroughly impressed.

Evalectric – Classic Hair Straightener in Ocean Blue

Price: $125.00 USD (at Beauty Con) / $250.00 USD online regularly

I didn’t go into Beautycon thinking I would buy hair tools. I considered trying to find extensions, but somehow got suckered into getting my hair done on both days of Beautycon.

Someone at DNA Hair Tools did my hair with a brand new heated hair brush on Saturday. Another sales associate at Evalectric did my hair on Sunday with a ceramic hair straightener.

Beautycon LA Haul | Evalectric Ceramic Hair Straightener
Evalectric Hair Straightener

If I’m being honest, I felt a little pressured to make the purchase at Evalectric. However, I was impressed with how quickly the straightener was used to curl my hair.

I asked the woman at the exhibit to curl my hair with this product.  I was impressed with how my hair and my friend’s hair came out that day. There was a visible difference in the softness and shininess of the hair.

Nevertheless, my hair lacked the volume that the DNA Hair Tools straightener provided. I wish I could have better compared the two products side by side.

Overall, Evalectric hair straighteners promise to reduce frizz and add shine to your hair while being curled or straightened. The hair straighteners use ceramic plates, which cause less damage to your hair compared to ceramic coated plates or metal plated straighteners. Also, these straighteners use negative ion technology which is why the product works to quickly reduce frizz and straighten (or curl) hair because negative ions help to seal the hair cuticles.

Editor’s note 1/22/2019: I 100% regret spending this much on a straightener that I hardly use. I could have easily purchased something less expensive at Target. This is the only product in my Beautycon LA Haul that I regret buying.


While in California, I did a little bit of exploring at Venice Beach. So why not include this purchase in my Beautycon LA Haul?

Beautycon LA Haul | TOMS

At Venice Beach, I visited the TOMS store where I purchased a pair of Black Leather Jutti Mules. This purchase was not made on a whim. I have been looking (unsuccessfully) for a pair of slide-on flats like these for the past two years. Prior to trying on the TOMS’ mules, every backless flat I tried on was either too big or oddly shaped when compared to my foot.

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Did you enjoy my Beautycon LA Haul? Check out my Beautycon NYC Haul or my Beautycon NYC extra goodie bag.

What did you think of my Beautycon LA Haul? Have you tried any of these products before? Please let me know in the comments below.

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