It’s no secret that I’m a beauty-obsessed consumer that loves to try the latest indie beauty brands – especially new and unique eyeshadows. Therefore, it is super rare for me to completely finish full-size makeup products. And it is even less common for me to finish makeup and repurchase it! But over the years there have been quite a few affordable releases that I’ve loved so much that I’ve continuously repurchased them! Curious to see what affordable makeup products were good enough for me to use up and buy again? Please keep reading to see the drugstore makeup products I’ve repurchased.

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1. L’Oreal Lash Paradise Mascara ($10.99)

For years L’Oreal’s Lash Paradise dominated the beauty scene as an affordable alternative to Too Faced’s Better Than Sex Mascara. I remember trying this mascara and being amazed at how well this mascara performed compared to Too Faced’s iconic mascara. Over the years, I repurchased a few of this mascara.

2. Maybelline Instant Age Rewind Concealer ($7.99)

The Maybelline Instant Age Rewind Concealer remains one of my favorite concealers of all-time. The formula is buildable without looking heavy. Additionally, it doesn’t sink into creases. There is good reason why this dominated the US market as the top-selling concealer for years.

Once I work through more of my current concealer collection I am highly likely to repurchase Age Rewind or Fit Me. I truly miss these two affordable gems. Click here to see where they ranked in my post ranking concealers.

3. Maybelline Dream Fresh BB Cream ($8.99)

Were you an American Millennial if you didn’t try the Dream Fresh BB Cream? Even though I didn’t fully comprehend the concept of a BB Cream at the time I started using this drugstore classic, I loved this light coverage complexion product. Up until my college years when I started purchasing high end foundations, this BB Cream remained a staple in my routine.

4. Maybelline Falsies Lash Lift Mascara ($10.49)

The Falsies Lash Lift Mascara might be my most repurchased mascara of all time? Although the packaging looked different than it does now, this affordable mascara released to rave reviews from happy customers like me. (Anyone else remember the teal and purple packaging?) I loved the lift this mascara gave my lashes.

5. Maybelline Fit Me Foundation ($6.79)

The Fit Me Foundation range remains one of the best and most expansive at the drugstore. Moreover, the formula remains competitive to many higher end formulas I’ve tried. I love the lightweight feel, soft matte finish, and medium coverage this foundation provided. I even loved the dewy version of this classic drugstore foundation. In fact, I continued to repurchase this foundation for nearly six years. Check out this post for my thoughts on the classic L’Oreal True Match Foundation.

6. Maybelline Great Lash Clear Mascara ($6.99)

To be candid, I never understood why the original Great Lash was so popular. However, the Great Lash in Clear was my first foray into using eyebrow gels. Rather than purchasing a standalone brow gel, I purchased the Great Lash to lock my brows into place. However, I always hated how grimy the tube got as the clear mascara mixed with my deep brown brow products.

7. Maybelline Lash Stiletto Mascara ($9.99)

Anyone else remember the Maybelline Lash Stiletto Mascara? You know, the tube that was literally shaped like Black Stiletto high heel? Before there was Falsies, the Lash Stiletto was my go-to mascara for long, lifted mascara. Eventually this iconic mascara was discontinued, but it will forever hold a place in my heart.

8. Milani Make It Last Setting Spray ($9.99, CF)

Unlike everything else on this list, the Make It Last Setting Spray* was a recent drugstore discovery. In fact, I didn’t try this affordable setting spray until 2018. However, I was impressed at the performance of this setting spray at such an affordable price point. Typically, I wait until there is sale to restock this setting spray.

9. Milani Stay Put Eyeliner ($8.99, CF)

When I was a little emo kid, eyeliner was my everything. The speed that I went through black eyeliner astounds 2021 me, because it takes me forever to use up a full-size pencil liner now. However, I used to fly through the Milani Stay Put Eyeliners when I rimmed my top lid and lower lash line with nothing but black eyeliner. What a time to be alive. For more Milani favorites read my review on the Milani Eye Shadow Primer and Milani Soft & Sultry Palette.

10. Physicians Formula MuruMuru Butter Bronzer ($15.99)

Last but certainly not least, my beloved Physicians Formula MuruMuru Butter Bronzer is the only bronzer that I’ve ever completely panned and repurchased. I always rave about this bronzer, so check out my ultimate bronzer ranking for my thoughts on this well-loved powder.

Final Thoughts on the Drugstore Makeup Products I’ve Repurchased

In looking at the roundup of drugstore makeup products I’ve repurchased, can you tell what was (and still is) my favorite affordable brand? Although Maybelline dominates the list of repurchased products, this list doesn’t tell the full story. Milani was equally as influential a brand in terms of my early makeup buying; however, I typically purchased specialty products from them like the baked blushes, bronzers, and eyeshadows.

However, similar to my roundup detailing the high end products I’ve repurchased, staple products dominate this roundup. Given that Maybelline made my favorite mascaras and complexion products, I repeatedly repurchased these tried-and-true staples.

Overall, I wonder how my list of repurchased makeup products will grow over the next decade given that beauty blogging has become such a huge hobby of mine over the last 3 years. In fact, it makes me a little sad to think how many products I purchase are “one and done” types of buys or that I hold back from repurchasing favorites due to the “need” to try something new.

The breakneck pace at which new products are launched really works against me when I think about repurchasing products that I enjoy. For example, in my collection, ColourPop is the brand that I own the most from. However, I’ve NEVER intentionally repurchased a product from them. Why? They release far too many similar releases for me to want to repurchase the same product again.

A part of me misses the days when trying new makeup didn’t feel so overwhelming. Until the speed of new releases slow down, I genuinely believe we’ll see fewer brands releasing iconic and lasting staples like the products mentioned in today’s roundup.

If you enjoyed today’s post, please check out my previous post in this series where I discuss the high end makeup products I’ve repurchased. Would y’all be interested in seeing a skincare or haircare installment in this series?

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Do you love any of the products featured in my roundup of the drugstore makeup products I’ve repurchased? What is your favorite affordable brand? Please let me know in the comments below.

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