As a marketer, Twitter is an often overlooked platform for many brands for quite a few reasons. First, Twitter does not command as many daily active users as other powerhouse platforms. Second, the platform is not as visually appealing as other larger social media players. In contrast, Instagram and Facebook, offer a wide variety of organic and paid methods of communicating with consumers and have a greater ability to communicate a brand’s essence visually through photographs and videos. Despite these platform’s shortcomings for brands, Twitter lends itself well for media and news organizations, writers, and bloggers!
In today’s Blogger Love post, I’ll be sharing tips for how to grow your network on Twitter, as well as tips for using Twitter to successfully promote your blog.
Why Twitter is the Best Platform for Connecting with Bloggers
Twitter is the most underrated platform for growing your blog and connecting with other bloggers for a number of reasons.
Authentic | I find that Twitter tends to be the most authentic platform. On platforms like Instagram, it can be really easy to hide behind a facade or pretend everything is perfect. On Twitter there is so much less pressure to conform like this – some of my favorite people on Twitter are those who aren’t afraid to be raw with their emotions or struggles. Personally, Twitter is much less stressful to use as a platform because I feel less pressure to always be perfect.
Newbie-Friendly | blog retweet and chat accounts make it so easy for new bloggers to connect with one another. People tend to be much less selective about following back on Twitter than they do on other platforms, so Twitter is a great place to start growing your network. Nearly all of my closest blogger friends were made through interactions facilitated by a blog retweet account. The blogging community on Twitter can often feel like a little family.
Growth Hub | Twitter is actually a great source for growth across other platforms. Through Twitter, I joined quite a few Group Pinterest boards, an Instagram Pod, and Twitter Engagement Group. Additionally, many bloggers share amazing resources aimed at helping other bloggers grow.
All the above being said I will say that Twitter won’t cause your blog views to skyrocket in the same way that Pinterest can. Logically, this makes sense since Twitter is more social and interactive in nature. However, I’ve found that blogging can be quite lonely without friends, so I recommend most bloggers start with Twitter rather than Pinterest.
The Basic Anatomy of a Twitter Profile
Use a Relevant Username | If you are using a Twitter account to promote your blog, then your username should be tied to your blog name OR your blog name should be prominently featured in your bio or featured photographs.
Profile & Header Photo | Not only should you have a profile photo and header image, but these images should be cohesive with one another. In this day and age, lacking a profile picture or a header image may indicate that you are not fully invested in your blog. Moreover, if the two images don’t work well together, then this may show your personal brand in a disjointed and confusing way.
Complete Your Bio | Use your bio to briefly tell the Twitter-verse who you are, what you do, and what you love. Be confident and assertive. In other words, don’t tell the world you’re an “aspiring blogger, writer, marketer, chef, etc…” communicate to the world that you already ARE a blogger or writer. Also, be sure to leave a link to your blog URL.
Use of Lists | As your following grows, lists become a helpful way to stay organized. I make use of lists so I can keep up-to-date with the bloggers, celebrities, and brands that I follow in an organized way. Lists can be private or public.
Tips for Crafting Top-notch Tweets
Use Hashtags | Whether you use blog retweet hashtags or trending, topical hashtags, try to include at least one hashtag within each tweet. Why? Using hashtags increases the likelihood that your tweets will be seen by others.
Used Mixed Media | Even though Twitter is not as visually appealing as other social channels, play around with the media featured in your content. I make sure to use a mix of GIFs and photos to *spice* up my Twitter feed. On occasion, I’ll even post a poll to see what my Twitter family thinks about a certain topic.
Tag Brands | I was super afraid to tag brands when I first started tweeting because I was afraid they wouldn’t like my content. However, most digitally-savvy brands have a social media team that monitors brand fan activity. As a result, brands like Drunk Elephant and Glossier have seen and liked my content on occasion.
Be Genuine | Unlike Instagram, where we often show the most perfect version of ourselves, Twitter is a platform that really lends itself to being genuine. I see so many people using Twitter to share hard truths, personal anecdotes, and positive affirmations in addition to promoting posts and pithy humor.
Twitter Etiquette 101
Be Courteous | Many bloggers LOVE to help out other bloggers. One common way another blogger may offer help is to tweet to request bloggers “drop links.” Too often, I see people dropping links without introducing themselves or returning the favor to the original requestor or anyone else in the thread. Not only is this type of behavior tacky, but I find it incredibly rude. Always remember that we’re all people.
Follow Blog Thread Rules| What do I mean by this? Although there is no official rule to comment on others’ posts or follow anyone back on a Blogger Retweet comment or follow swap, there is an unspoken assumption that you’ll reciprocate the same love to someone that has helped you. Moreover, if you say “I Follow Back” or “I Return All Comments”… then do it! Once those statements are made, there is an expectation that you’ll keep your word. Also, don’t abuse social follow threads. In other words, if you plan to unfollow everyone within a few days, then don’t bother joining the thread in the first place.
Support Other Bloggers | If you want to be supported, you need to support others. Period. For example, although I may fall behind on keeping up with social posts or blog posts, I always make sure to catch up and support all the amazing bloggers who I’ve come to think of as my friends. It is apparent when you’re being genuine with others. Sometimes, support can be as simple as retweeting a friend’s blog promo post or giving them a shoutout in a #FollowFriday or #WomenWednesday
Don’t Violate Someone’s Personal Privacy | This should go without saying; however, I’ve seen too many individuals’ personal information compromised online. Whether or not someone chooses to share their real name or use a pseudonym (like I do), do NOT dox them on the internet. A.K.A. don’t out someone’s name, profession, or living location.
40 Blog Chat & Retweet Accounts
In addition to retweeting blogger content, Retweet accounts often host blogger chats, comment swaps, and various follow threads. All of these accounts are a great way to interact with other bloggers and make friends – in fact, I made the majority of my closest blogger friends this way.
- All Those Blogs
- Best Blog RTs
- BBlog RT
- BloggingBabes RT
- Blog Buddy Program
- Blogger Clan
- Blogger Hive
- Bloggers Sparkle
- Female Blogger RT
- GRLPOWR Chat
- Influencer RT
- Sunshine Bloggers
- Tea and Post
- The Blogger Bunch
- The Blog Club
- The Blogger Crowd
- The Blogging Tribe
- The Clique – Bloggers RT
- US Blog ReTweets
- We RT All Blogs
- We Tweet Blogs
P.S. If you are shy, these accounts can make the process of reaching out to others less daunting and overwhelming. Also, since most Retweet accounts have rules for posting, I generally find them to be a “safe space” to interact with others.
Looking for more blogging resources? Check out my previous two posts in the serious where I detailed my blog journey, helpful tools for pre-planning blog and social posts, and the five things I wish I knew before starting my blog.
Do you use Twitter to promote your blog posts or interact with other bloggers? If so, what tips do you think I’m missing? Are you new to Twitter? Let me know in the comments below.