Although I am not a 100% Cruelty-Free beauty consumer, I’m trying to make more Cruelty-Free purchases. From a high-end perspective, I have much better luck finding Cruelty-Free products. However, I still struggle to find affordable, Cruelty-Free makeup, skincare, and haircare brands. In today’s post, I compiled a list of 65+ of the best affordable Cruelty-Free makeup brands, skincare brands, and haircare brands.
What is Cruelty-Free Beauty?
Cruelty-Free brands are beauty/personal-care brands that do not test their products on animals or work with suppliers who test ingredients on animals. Moreover, this means that these brands do not personally conduct animal testing, but it also means that they do not pay for or submit to third-party animal testing in countries that require this by law.
Additionally, some consumers do not consider brands owned by non-Cruelt-Free parent companies to be Cruelty-Free. However, I consider a brand Cruelty-Free even if they are owned by a parent company that is not 100% Cruelty-Free. Read this in-depth post on what it means to be Cruelty-Free. Please keep reading to discover some of the best affordable, Cruelty-Free makeup, skincare, and hair care brands!
Affordable Cruelty-Free Makeup Brands
- AOA Studio/Shop Miss-A
- Ardell
- BH Cosmetics
- Burt’s Bees
- Catrice
- ColourPop
- Covergirl
- The Creme Shop
- Devinah Cosmetics
RELATED: Click here for an all-indie dupe of the Melt Cosmetics Gemini Palette or check out this post on my most unique indie single eyeshadows.
- EcoTools
- elf
- Essence
- Eyeko
- Flower Beauty
- Hard Candy
- Honest Beauty
- J. Cat Beauty
- Joah Beauty
- Juvia’s Place
RELATED: Check out my review of the Juvia’s Place Nubian Eyeshadow Palette. Next, read my review of the Juvia’s Place Warrior Eyeshadow Palette.
- KISS
- Kaleidos Makeup
- Karity
- Kiko Milano
- Kimchic Beauty
- Kokie
- L.A. Girl
- Lottie London
- Luxie Beauty
- Makeup Academy
- Milani Cosmetics
RELATED: Read my review of the Milani Soft & Sultry Eyeshadow Palette. Alternatively, check out this review on the Milani eyeshadow primer.
- Makeup Geek
- Makeup Revolution
- Moira Cosmetics
- Morphe
- NYX
- ORLY
- Pacifica
- Pixi by Petra
- Pop Beauty
- Profusion
- Real Techniques
- Sally Hansen
- Sigma Beauty
- Soap & Glory
- Sol Body
- Winky Lux
RELATED: Don’t recognize some of the names on this list? First, check out my indie beauty roundup – volume I, volume II, and volume III. Second, check out this post on my dopest European indie makeup brands or this updated post on my favorite American indie makeup brands.
Affordable Cruelty-Free Skincare Brands
- Acure
- Alba Botanica
- Andalou Naturals
- Bliss
- Burt’s Bees
- Derma-E
- Dr. Bronner
- Fourth Ray Beauty
- Go-To Skincare
- Good Molecules
- Hempz
- Honest Beauty
- I Dew Care
- The Inkey List
- Mario Badescu
- Nip + Fab
- The Ordinary
- Pacifica
- Pixi by Petra
- Raw Sugar
- Simple
- Soap & Glory
- Sun Bum
- Thayer’s
- Tom’s of Maine
- VERSED
- Yes To
RELATED: Check out my review of the indie, Vegan & Cruelty-Free Skincare brand, Bare and Free Beauty. Also, check out this review on IT Cosmetics most hyped up skincare goodies.
Affordable Cruelty-Free Haircare Brands
- Acure
- Alba Botanica
- Arctic Fox
- Eva NYC
- HASK
- Live Clean
- Love Beauty and Planet
- Maui Moisture
- Mixed Chicks
- Not Your Mother’s
- Noughty Haircare
- Pureology
- sheaMoisture
- VERB
Also, check out this review on natural-inspired Loma Haircare and see if this brand worked for my ultra sensitive scalp.
Final Thoughts on Affordable Cruelty-Free Makeup, Skincare, and Haircare Options
I was pleasantly surprised by the growing volume of affordable or drugstore Cruelty-Free cosmetics brands on the market. In fact, in the US, there are way more Cruelty-Free options than non-Cruelty-Free options in the color cosmetic category. That being said, I struggled to find Cruelty-Free Skincare and Haircare. Many drugstores/beauty retailers largely sell established, mainstream brands that are not Cruelty-Free.
However, many newer brands are taking a bigger stand against animal testing. Meanwhile, many established, affordable brands still test on animals due to legal requirements mandated in some territories where they sell products. Overall, I expect that more and more brands will become Cruelty-Free as consumer preferences continue to shift away from products that are tested on animals.
Finally, my goal is to try to purchase Cruelty-Free brands as much as possible. Currently, the vast majority of products in my collection are Cruelty-Free.
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Looking for additional dope, affordable Cruelty Free makeup, skincare, and haircare beauty finds? First, check out my Super Shock Shadow Double Rainbow Kit Review. Next, read check out my ultimate Super Shock swatch post.
PS: “Affordable” is a subjective term. As such, I recognize that what I deem affordable may still be a significant cost to others. Also, some drugstore brands on this list are rather pricey. However, compared to prestige and luxury brands, the aforementioned brands are far more price-friendly. Moreover, many of these brands run frequent sales and promotions.
Have you tried any of the best affordable Cruelty-Free makeup brands featured in my roundup? Also, are there any affordable Cruelty-Free makeup, skincare, or haircare brands missing from my list? Please let me know in the comments below.