Melt Cosmetics has remained one of the hottest indie beauty brands in the market since the brand released their first line of lipsticks in 2013. Aesthetically, Melt Cosmetics is like the cooler, younger sister of Kat Von D – with marketing and color stories that encourage customers to rock unique, bold looks.
Whenever Melt Cosmetics teases a new release, the hype surrounding that release quickly builds in the beauty community. Hype quickly turns into hysteria as avid fans rush to snag Melt’s newest eyeshadow stack and eyeshadow palette releases. All of the brands most recent releases have sold out within days of launching: Gemini Palette, Twenty Seven Palette, Smoke Sessions Palette, and the BluePrint Stack. But is the brand's beloved BluePrint Stack worth the hype?
