As the democratization of beauty industry continues, the power dynamic and relationship between brands and consumers is shifting. I bet cosmetic and skincare executives would never have guessed that an endorsement from a reviewer on YouTube could make or break a product launch, but has influencer PR gone too far? In today's Beau-Tea, we'll be discussing the emerging trend for big-name beauty brands to sell PR packages to the public.
Am I officially a beauty guru now? 😉 Although monthly/seasonal favorites have been falling off the radar in the beauty community on YouTube, I've been wanting to incorporate a "favorites" style post on my blog for sometime because this gives me the opportunity to talk about things I'm loving in a snackable way.
Although I focus primarily on beauty-related content, as a beauty blogger, I love partaking in blogger tags. Whether I've been tagged in a fun challenge or nominated for a blogger-to-blogger award, I'm always so grateful to be a part of this creative community and feel such a sense of joy that I'll get to nominate other bloggers.
Contrary to what my more recent haul posts may lead you to believe, I've been working hard to reign in my spending lately. This past May I started my first Yearlong Beauty Low-Buy. In complete candor, I wasn't in a mental state where I could have handled a total Beauty No-Buy. Nevertheless, I'm stoked to [...]
Whenever a new beauty product launches within a matter of weeks the beauty community determines whether that launch will became a "holy grail" staple or whether the product is a fail. But have you ever noticed that every new release is slowly forgotten, regardless of whether they've earned cult classic status or whether they were an utter fail? In my new series, "Back-In-Time Beauty," I'll be rediscovering old cult classic beauty staples to see whether these goodies stand the test of the test of time or whether they were an overhyped release that will eventually fade into obscurity. For my inaugural post in this series, I'll be reviewing the L'OREAL True Match Foundation. Please keep reading for more on this OG drugstore foundation staple.
Creating a makeup inventory system is a must for anyone with a large beauty collection OR for anyone looking to reduce their collection or spend less. I've been using a comprehensive Beauty Inventory system to track how my collection has grown over the years, in terms of both product volume and value. Please keep reading to learn how to create a Beauty Inventory System.
As a blogger, there is nothing more disappointing than pouring your heart and soul into a blog post that performs poorly in terms of engagement. Not only can this be a frustrating experience, but it has the potential to dishearten or dissuade you from blogging in the future. As we all know, failure is a [...]