Bad or Rad | Juvia’s Place The Nubian Eyeshadow Palette

Bad or Rad | Juvia's Place Nubian Eyeshadow palette Review + Swatches

Unless you’ve been hiding under a rock, you’ve likely heard of indie beauty darling, Juvia’s Place. This affordable, black-owned, indie beauty brand is known for its affordable and highly pigmented eyeshadows. But are they truly worth the hype?

In today’s post, we’ll deep dive into the Juvia’s Place Palette that started it all…the OG, The Nubian  Eyeshadow Palette. This is probably the most controversial of all Juvia’s Place palettes because many fans of the brand dislike the formula of this palette when comparing it to the brand’s later releases.

Juvia’s Place Brand Ethos

As a brand, Juvia’s Place is all about providing beauty enthusiasts perfectly balance, rich, luscious colors that can be worn every day or for a night out… all at a price point that is affordable and accessible.

The Nubian Eyeshadow Palette Claims

Juvia’s Nubian Palette claims to be a palette full of the most essential collection of (warm) neutral colors that will work across all skin types. The brand claims that the shadows in this palette will blend flawlessly and be long-wearing on the eye. This palette includes four matte transition shades and eight shimmery, pearl-textured colors.

Price & Packaging

The Nubian Palette retails for $20.00 USD, making this palette just as affordable as many drug store favorites. Also, Juvia’s Place released a Mini Nubian Palette which retails for $10.00 USD.

Juvia's Place Nuban Eyeshadow Palette Review
Juvia’s Place Nubian 12-Pan Eyeshadow Palette

As with all Juvia’s Place palettes, the outer packaging is a bright cardboard material with a beautiful depiction on the front. Personally, I prefer cardboard packaging like this because (1) this is less harmful to the environment since there is no plastic and (2) this packaging is super lightweight but sturdy. That being said, I wish that this palette came with a mirror.

In addition to lacking a mirror, this palette design has two other minor flaws. The packaging gets very dirty, so if you’re a beauty lover who hates messy palettes then this may not be for you. Also, there are no shade names for any of the colors in this palette.

Ingredients & CF Status

These shadows contain Talc and Mica. Some shades may contain Red 40, a red pigment that is known as a potential eye irritant. (I have no issues with this pigment.) Juvia’s Place is manufactured in China and is Cruelty-Free.

Eyeshadow Swatches

My forever disclaimer: Swatches are not a perfect indicator of eyeshadow performance. However, they do provide a clue as to a shadow’s pigmentation and ability to blend. (Spoiler: given that this is an older palette in my collection that I’m accustomed to using, I opted to only show finger swatches… since brush swatches don’t do the eyeshadows justice.)

The below photo shows swatches of each shade in the palette, from top left to right, starting with the top row and then moving down row by row. As previously mentioned, these shadows do not have names.

Juvia's Place Nubian Eyeshadow Palette Review Swatches
Juvia’s Place Nubian Eyeshadow Palette Swatches from L: R

The Juvia’s Place Nubian eyeshadows swatch like an absolute dream because of how intensely pigmented and buttery each shadow is. I find all of the shadows creamy and buttery; however, as with all soft eyeshadow formulas, the darker shadows produce a great deal of fallout.

Hands down, my favorite shade in this palette is the red-toned coppery shade in the right-most spot in the second row. Not only does this particular shade swatch the best, but it is easily the most vibrant shade in the entire palette. Also, this is not advertised in the palette claims, but the shimmery white shade in the top left of the palette has a golden, pinky duo-chrome reflect that adds an interesting spin on an otherwise classic-looking shade.

As a whole, the top two rows swatch (and perform) much better than the bottom row. The two mid-tone brown shades were a drier formula, so they require more effort when blending or packing onto the eye. Also, the dark brown and black were not as pigmented as the other shades in the palette (as evident by the swatches). These take some time to build up pigmentation on the eye.

Application & Wear-time

The Nubian eyeshadows are just as easy to apply on the eye as they are to swatch. In complete honesty, these shadows perform better than many of the high-end eyeshadows that I own. Although they are pigmented, the shadows are still easy to blend on the eye. As promised, these shadows are long-wearing. When I wear these shadows, they don’t fade or crease… even after 12-hours on my oil-slick eyelids (when worn over a primer).

Also, I can’t lie… the fact that I get compliments every single time I wear these shadows makes me love the Nubian Palette even more.

Juvia’s Place Retail Distribution

Juvia’s Place can be purchased online via the Juvia’s Place website, at Ulta (in the US), and Beauty Bay (in the UK). Unless the shipping or customs costs are exorbitant, I recommend purchasing directly from the Juvia’s Place website as the brand frequently runs sales ranging from 30-50% off… AND quite a few influencers have codes that enable you to purchase the palettes at an even greater discount.

Final Thoughts on the Nubian Eyeshadow Palette

If you couldn’t tell by my raving review, I love this palette and this brand. It is so important to support affordable, high-quality brands like Juvia’s Place because these brands make beauty accessible to the average consumer who may not have the knowledge or financial means to invest large sums of money in prestige beauty products. Also, I love that Juvia’s Place celebrates diverse women through their beautiful palette designs and by offering shades that show up and last on a wide variety of skin-tones and skin types.

I don’t understand why The Nubian Palette gets so much hate online by Juvia’s Place fans, because this is the first palette I’d recommend to a new beauty lover who is just starting to dip their toes into super pigmented, slightly colorful shadows. Also, this palette looks like a great, affordable dupe to Urban Decay’s Naked Heat Palette ($54.00 USD)…. except the Juvia’s Place palette actually has a better range of shadows to create looks with depth.

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Juvia's Place Nubian Eyeshadow Palette Review

Are you a fan of indie beauty brands? Check out these posts full of badass, women-owned indie beauty brands. Do you love affordable beauty? Check out this review on Milani’s Soft & Sultry Eyeshadow Palette.


Have you tried any Juvia’s Place palettes before? What is your favorite affordable beauty brand? Please let me know in the comments below.

42 thoughts on “Bad or Rad | Juvia’s Place The Nubian Eyeshadow Palette

    1. Me too – it has been cool to see them grow in popularity the past few years! … Plus they have such amazing quality products, especially for the price. Between sales & affiliate codes, many of the palettes are even more affordable than those sold at the drugstore!

      Liked by 2 people

  1. I became interested in this palette ever since I saw it in one of your previous posts! For some reason, I love the packaging. The Nubian theme gives me Ancient Egypt vibes which I love. I also love the shades in this palette. The colors are so pretty and perfect for my kind of taste! Thanks for sharing girl!

    Much love always,

    GABBY | http://www.gabbyabigaill.com

    Liked by 1 person

    1. I own three JP palettes, two are neutral (The Nubian & The Warrior II), and one is colorful (The Douce), but so far I’m very impressed by the pigmentation. Also, JP has so many amazing sales & lets you apply discount codes on top of sales, so you can get such a steal with these palettes!!

      Liked by 1 person

  2. I love your ‘bad or rad’ series (awesome name btw lol) and so happy to see this eyeshadow palette appear. I’ve got the Mini Magic Palette from Juvia’s Place that I’m yet to try and I’m so excited to give it a go. This palette has always appealed to me and the swatches look stunning. I’m so happy to hear your positive review and I’m really tempted to get this palette now lol x

    Liked by 2 people

    1. ahhh thank you so much girl – these are my favorite posts to write on my blog. I wish I could do more of them in a month, but I only have one face and struggle to remember to snap photos of all my looks lol!

      I’m not sure if the Juvia’s Place website is blocked to you in the UK, but if you can access it then you should def purchase directly from their site during one of their big promos. I was able to get 2 palettes for less than $20.00 USD earlier this year during one of their sales & applying discount codes!

      Def let me know what you think of the Mini Magic Palette – I’ve never tried it, but love the half neutral / half colorful color scheme! 😀

      Liked by 1 person

  3. It’s like you’ve read my mind my friend, I’ve been debating whether I’m gonna buy this palette or not as I want to try a Juvias place palette and cannot decide which one I need the most! Which other palettes do you have? I would love to hear which one your would recommend/ pros and cons of them all. Please let me know your thoughts because I trust your opinions!
    Alex xx
    http://allthingsalexx.wordpress.com/

    Liked by 2 people

    1. I have three Juvia’s Place Palettes: The Nubian, The Warrior II (review to come), and The Douce! I tend to reach for the Nubian the most since I love the super warm, neutral color story, then the Warrior II, then Douce. But overall I do love the quality of the shadows – especially given how affordable these are in the states!

      Liked by 1 person

  4. I had heard of Juvia’s before but I actually had no idea how affordable they are. It’s probably why there’s no mirror but that’s such a con for me. 😛 It’s also bothersome there are no shade names lol but I’m just being picky! The formula sounds absolutely amazing & the color story is so perfect. The swatches turned out crazy good, too. I’d def love go try this palette & other ones by this brand. I wonder how the formula of the newers ones differ so much.

    Liked by 1 person

    1. Personally I didn’t notice a difference between this palette and the Warrior palette, but they’re so affordable! They’re having a Labor Day sale right now & you can still apply influencer codes! (The newer palettes do have shade names btw)

      Liked by 1 person

      1. Oh that’s interesting you don’t even notice a difference. I wonder what everyone else is complaining about? Nice to know the newer palettes have shade names, too! Woohoo!

        Like

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