Unless you’ve been hiding under a rock, you’ve likely heard of indie beauty darling, Juvia’s Place. This affordable, black-owned, indie beauty brand is known for its affordable and highly pigmented eyeshadows. But are they truly worth the hype?
In today’s post, we’ll deep dive into the Juvia’s Place Palette that started it all…the OG, The Nubian Eyeshadow Palette. This is probably the most controversial of all Juvia’s Place palettes because many fans of the brand dislike the formula of this palette when comparing it to the brand’s later releases.
Juvia’s Place Brand Ethos
As a brand, Juvia’s Place is all about providing beauty enthusiasts perfectly balance, rich, luscious colors that can be worn every day or for a night out… all at a price point that is affordable and accessible.
The Nubian Eyeshadow Palette Claims
Juvia’s Nubian Palette claims to be a palette full of the most essential collection of (warm) neutral colors that will work across all skin types. The brand claims that the shadows in this palette will blend flawlessly and be long-wearing on the eye. This palette includes four matte transition shades and eight shimmery, pearl-textured colors.
Price & Packaging
The Nubian Palette retails for $20.00 USD, making this palette just as affordable as many drug store favorites. Also, Juvia’s Place released a Mini Nubian Palette which retails for $10.00 USD.
As with all Juvia’s Place palettes, the outer packaging is a bright cardboard material with a beautiful depiction on the front. Personally, I prefer cardboard packaging like this because (1) this is less harmful to the environment since there is no plastic and (2) this packaging is super lightweight but sturdy. That being said, I wish that this palette came with a mirror.
In addition to lacking a mirror, this palette design has two other minor flaws. The packaging gets very dirty, so if you’re a beauty lover who hates messy palettes then this may not be for you. Also, there are no shade names for any of the colors in this palette.
Ingredients & CF Status
These shadows contain Talc and Mica. Some shades may contain Red 40, a red pigment that is known as a potential eye irritant. (I have no issues with this pigment.) Juvia’s Place is manufactured in China and is Cruelty-Free.
My forever disclaimer: Swatches are not a perfect indicator of eyeshadow performance. However, they do provide a clue as to a shadow’s pigmentation and ability to blend. (Spoiler: given that this is an older palette in my collection that I’m accustomed to using, I opted to only show finger swatches… since brush swatches don’t do the eyeshadows justice.)
The below photo shows swatches of each shade in the palette, from top left to right, starting with the top row and then moving down row by row. As previously mentioned, these shadows do not have names.
The Juvia’s Place Nubian eyeshadows swatch like an absolute dream because of how intensely pigmented and buttery each shadow is. I find all of the shadows creamy and buttery; however, as with all soft eyeshadow formulas, the darker shadows produce a great deal of fallout.
Hands down, my favorite shade in this palette is the red-toned coppery shade in the right-most spot in the second row. Not only does this particular shade swatch the best, but it is easily the most vibrant shade in the entire palette. Also, this is not advertised in the palette claims, but the shimmery white shade in the top left of the palette has a golden, pinky duo-chrome reflect that adds an interesting spin on an otherwise classic-looking shade.
As a whole, the top two rows swatch (and perform) much better than the bottom row. The two mid-tone brown shades were a drier formula, so they require more effort when blending or packing onto the eye. Also, the dark brown and black were not as pigmented as the other shades in the palette (as evident by the swatches). These take some time to build up pigmentation on the eye.
Application & Wear-time
The Nubian eyeshadows are just as easy to apply on the eye as they are to swatch. In complete honesty, these shadows perform better than many of the high-end eyeshadows that I own. Although they are pigmented, the shadows are still easy to blend on the eye. As promised, these shadows are long-wearing. When I wear these shadows, they don’t fade or crease… even after 12-hours on my oil-slick eyelids (when worn over a primer).
Also, I can’t lie… the fact that I get compliments every single time I wear these shadows makes me love the Nubian Palette even more.
Juvia’s Place Retail Distribution
Juvia’s Place can be purchased online via the Juvia’s Place website, at Ulta (in the US), and Beauty Bay (in the UK). Unless the shipping or customs costs are exorbitant, I recommend purchasing directly from the Juvia’s Place website as the brand frequently runs sales ranging from 30-50% off… AND quite a few influencers have codes that enable you to purchase the palettes at an even greater discount.
Final Thoughts on the Nubian Eyeshadow Palette
If you couldn’t tell by my raving review, I love this palette and this brand. It is so important to support affordable, high-quality brands like Juvia’s Place because these brands make beauty accessible to the average consumer who may not have the knowledge or financial means to invest large sums of money in prestige beauty products. Also, I love that Juvia’s Place celebrates diverse women through their beautiful palette designs and by offering shades that show up and last on a wide variety of skin-tones and skin types.
I don’t understand why The Nubian Palette gets so much hate online by Juvia’s Place fans, because this is the first palette I’d recommend to a new beauty lover who is just starting to dip their toes into super pigmented, slightly colorful shadows. Also, this palette looks like a great, affordable dupe to Urban Decay’s Naked Heat Palette ($54.00 USD)…. except the Juvia’s Place palette actually has a better range of shadows to create looks with depth.
Are you a fan of indie beauty brands? Check out these posts full of badass, women-owned indie beauty brands. Do you love affordable beauty? Check out this review on Milani’s Soft & Sultry Eyeshadow Palette.
Have you tried any Juvia’s Place palettes before? What is your favorite affordable beauty brand? Please let me know in the comments below.