Melt Cosmetics has remained one of the hottest indie beauty brands in the market since the brand released their first line of lipsticks in 2013. Aesthetically, Melt Cosmetics is like the cooler, younger sister of Kat Von D – with marketing and color stories that encourage customers to rock unique, bold looks.
Whenever Melt Cosmetics teases a new release, the hype surrounding that release quickly builds in the beauty community. Hype quickly turns into hysteria as avid fans rush to snag Melt’s newest eyeshadow stack and eyeshadow palette releases. All of the brands most recent releases have sold out within days of their initial launches: Gemini Palette, Twenty Seven Palette, Smoke Sessions Palette, and the BluePrint Stack. But is the brand’s beloved BluePrint Stack worth the hype?
Melt Cosmetics Brand Ethos
Founded in 2012 by Lora Arellano and Dana Bomar, Melt Cosmetics aimed to fill a need in the market for ultra-colorful, bold matte lipsticks. The brand has quickly reached cult status since officially launching their first five lipsticks in 2013.
As a brand Melt Cosmetics embodies freedom of expression through makeup, and the need for fans to be themselves. Moreover, the brand aims to inspire their followers to “take the risks involved in pursuing [their] dreams.” The brand continues to release innovative products in bold shades that set the tone for color story trends in the industry. Melt Cosmetics “pushes the boundaries of what quality cosmetics should be” in terms of color, packaging, and edgy shade names.
All of Melt Cosmetics products are Cruelty-Free and many products are vegan. Non-vegan products are denoted with an asterisk below.
Melt Cosmetics BluePrint Eyeshadow Stack
The Melt Cosmetics BluePrint Stack includes eight half-pan shadows, half of which are blue and half of which are bronze-toned. The stack consists of six shimmers and two mattes.
Price & Packaging: The BluePrint Stack retails for $48.00 USD, which is on par with the brand’s other smaller stacks and palettes. Although the limited edition packaging version is currently out of stock, this is a permanent stack. However, the restocked stack will come in the brand’s traditional black packaging as opposed to the bright cobalt blue.
Eyeshadow Swatches: Per usual, I’ve swatched each shade in this stack on my arm without any primer. The top swatch of each color is a finger swatch, while the bottom swatch is a brush swatch. All swatches were produced by dipping into each color one time.
As always, swatches are not a perfect indicator of quality as shadows can perform much differently on the eye than on a bare arm. However, swatches can still provide clues as to a shadows pigmentation, ability to blend, and ease of use.
Blue Shades |Skylight (baby blue shimmer), Deadbolt (cerulean shimmer), King Stud (saphire metallic), Dim-light (midnight blue matte)
Skylight lives up to the online description because this is a chunky shimmer shadow. Skylight, Deadbolt glided across the skin with one finger swipe. Dim-light is an almost black blue shade that is not only pigmented, but swatches with ease. However, this is a dry formula.
Neutral Shades | Beaming (pink-gold duochrome), Hotwire (orange copper shimmer), Nailed (bronze gold shimmer), Hammered (mahogony matte)
The Neutral shades in the BluePrint stack performed very similarly to the blue shades except that no shades were chunky. The shades Hotwire and Nailed were extremely pigmented with just one swipe of the finger. Surprisingly, the matte shade Hammered was also dry – which is uncommon for a neutral matte shadow.
Overall, the metallic shades in this stack are incredibly soft, crumble easily, and quite messy. In fact, these are so soft and messy that they make the Huda Beauty Smokey Obsessions Palette seem stiff. Two of the shades, Skylight and Nailed, crumbled when the magnetic pans came together too quickly (and have continued to make a mess every time I’ve used the BluePrint Stack).
Application & Wear-Time: The shimmer and metallic shadows apply best with a finger, but can be picked up with a flat eyeshadow brush. The matte shades pack on a lot of pigment and blend with ease despite the drier formula. However, as previously mentioned, the metallic shades are extremely messy and crumble everywhere. As such, wearers should be advised to apply their eyeshadow first before applying any face makeup.
Demo Look #1 – Blue Gradiant Eye| For my first look, I created a gradient, blue eyeshadow look with copper on my lower lash line. To create this look, I set my eyelids with my NYX HD Shadow Base and blended the shades Sandalwood and In a Wink (from the ColourPop x ILuvSarahii Palette) into my crease.
Then using my finger, I applied the shade Deadbolt to the center of my eye, King Stud to the outer eyelid, and Skylight to my inner inner corner. Taking a dense, fluffy brush I packed the matte shade Dim-Light in the Outer-V. To use more shades in the palette, I smoked out my lower lash line with the shade Hammered and Hotwire. I finished this look by tight-lining my water-line and lining my upper lid, the Melt All Day/Everyday Eyeliner in Neptune and rimming my lower lash-line with the the All Day Everyday Eyeliner in Dusk.
The blue eyeshadows creased on my lids within 10 minutes of application when I created the below look. Even though I have oily lids, this shouldn’t happen that quickly. Nevertheless, I plugged on and reapplied more shadow in an attempt to save the look, but the shadows creased again within a six-hour period. By the ten-hour mark, the color had completely faded off the entire crease area and seemingly melted off my lid.
Demo Look #2 – Warm, Copper Smokey Eye | To create this look, I first primed my lid with my NYX HD Shadow Base. Then I blended the shade Golden Ochre from the Anastasia Beverly Hills Modern Renaissance into my crease… since the Blueprint Stack doesn’t have any traditional mattes shadows.
Once my crease was blended, I stamped the dark matte shade, Hammered onto the outer-V of my lid. I then proceeded to create a messy, smokey gradient eye by packing the three shimmer shades onto the lid using my flat shader brush. To add a subtle pop of blue, I lined my waterline with Neptune.
I’m glad to say that the neutral shades in the stack performed much better than their blue counterparts… but I still have issues with the overall shadow texture. However, I’m still disappointed because I didn’t buy this stack for the neutral shades… I bought it for the blue ones.
Bad or Rad: I’d be lying if I didn’t say that this stack was a letdown. Given the price point, I expected these shadows to apply with ease and to last on my lids, but unfortunately neither expectation was met. In some ways, the performance of the blue shades in the stack reminded me of the Natasha Denona Mini Lila Palette (albeit much more pigmented and less stiff). Also, as previously mentioned, this palette creates a mess whenever it is opened…. I don’t know about you, but I don’t want to see my eyeshadow (a.k.a. my money) spilling onto the floor or across my counter.
Furthermore, although I love shimmer shadows and am not as matte-obsessed as many others in the community, I found it difficult to create complete looks using this stack. There were no transitional matte shades to smoke out or blend into the crease.
Melt Cosmetics Liquid Set Lipstick in Circuit
The Melt Cosmetics Liquid Set Lipstick in Circuit was released as a part of the BluePrint Stack launch earlier this year. The color is described as a high-voltage steel blue color.
Swatches: The fuzzy, flat, doe-foot applicator makes swatching and applying Circuit incredibly easy. The below swatch represents one swipe of color across my bare arm.
Application & Wear-time: The Liquid Set Lipstick in Circuit is quite pigmented and applies opaquely; however, this particular shade be patchy. This liquid lip formula takes at least two-minutes to fully set itself and dry down on the lips. I find that the longer setting time is helpful for correcting mistakes, but this may be undesirable if you’re in a hurry. Once the first coat dries down, another layer of Circuit can be added for better pigmentation and for correcting patchy coloration. The color will darken when the second layer dries down and looks nearly black.
From a formulation perspective, the Melt Cosmetics Liquid Set Lipstick is drier than comparable liquid lipsticks such as the Anastasia Beverly Hills and BareMinerals GenNude Liquid Lipsticks, but it is nowhere near as drying as the Kat Von D Everlasting Liquid Lipsticks. In other words, this isn’t the most comfortable liquid lipstick I’ve ever tried, but it won’t emphasize lip lines or suck the life out of your lips.
In terms of longevity, this lipstick will fade in the center of the lips during and after eating or drinking. Furthermore, the lipstick will smudge if you touch your lips a lot during the day.
Bad or Rad: All-in-all, I was quite impressed with Circuit and I felt like a badass rocking this color. I quite enjoyed the formula, because I prefer comfort over longevity. Specifically, I’d rather wear a liquid lipstick that doesn’t dry out my lips, rather than an ultra-matte liquid lipstick that lasts all day but leaves my lips looking like the Sahara. I would certainly buy more liquid lipsticks from this line in the future.
Melt Cosmetics All Day/Everyday Eye Liner – Dusk & Neptune
The Melt Cosmetics All Day/Everyday Eye Liners promise to apply smoothly on the eyes. Melt attests that the All Day/Everyday Eye Liners will last for eight hours of wear-time without smudging or transferring. Also, these eyeliners are waterproof.
Price & Packaging: The All Day/Everyday pencil liners retails for $17.00 USD. These are traditional pencil liners which will require users to sharpen the pencil whenever necessary.
Swatches: Both liners glided across my wrist with full pigmentation with the lightest touch, reminiscent of the Urban Decay 24-7 Glide On Eye Liners. Furthermore, living up to the waterproof claim, I had to use an oil-based cleanser to remove the swatches from my wrist.
Neptune is described as a “true sapphire blue” with glitter flecks, while Dusk is described as a “dimensional citrus orange liner” with gold flecks. I find that the shade Dusk is versatile because the color transforms depending on the look. In other words, Dusk looks orange when applied in orange-toned looks, but leans almost copper-colored in neutral, copper-toned looks.
Application & Wear-time: Both Dusk and Neptune glided onto my lid and onto my waterline with ease. No tugging required, no smudging. The colors retained their saturated pigmentation all day without transferring, fading, or sliding around my face.
Bad or Rad: I love both of the Melt Cosmetics All Day/Everyday Eyeliners because they live up to their claims to provide amazing, bold pigmentation in a formula that is easy to apply and lasts all day. Will I purchase more? Honestly, these are so expensive, that I’d only likely repurchase if (1) they released a unique color that I cannot find at the drugstore or (2) they were offering a seasonal promotion.
Where to Purchase Melt Cosmetics
Melt Cosmetics can be purchased at MeltCosmetics.com and Sephora.
Final Thoughts on Melt Cosmetics
Although I loved the All Day/Everyday Liners and the Liquid Set Lipstick, the jury is still out on the BluePrint stack due to how the shadows performed given the high price point. Additionally, I found the shadow formula perplexing because the metallic shades are much softer than the metallics in their previous stacks (i.e. the Gun Metal Stack).
Also, the color selection of this particular stack reminds me of the Blue Runway Eyes Baked Eyeshadow Palette that Milani used to sell at the drugstore. I wish that Melt did an entirely blue stack that included more matte shadow variations so that a complete blue look could be created, similarly to ColourPop’s Blue Moon Palette.
Nevertheless, I have to commend Melt for making this a permanent product with Limited Edition packaging. I wish that more prestige and indie brands did this with their packaging. Limited Edition packaging builds buzz and creates hype amongst a brands’ super fans in a way that doesn’t play on consumers’ fears of missing out on a product. How so? Fans who know they want the stack can buy it in the special packaging, but consumers on the fence can wait to read reviews or watch tutorials before making their decision.
Will I buy more eyeshadow from Melt? Heck yeah I will, but I may look for more reviews before doing so. For any US readers, Melt is now available at Sephora, so I highly recommend playing with these products in store if you find yourself on the fence!
Have you tried anything from Melt Cosmetics before or are you interested in any of these goodies? Would you rock a bold blue eye or lip? Please let me know in the comments below.