Whenever a new beauty product launches, within a matter of weeks the beauty community determines whether that launch is a “holy grail” staple or whether the product is a fail. But have you ever noticed that new releases are slowly forgotten, regardless of whether they’ve earned cult classic status or whether they were an utter fail?
In my new series, “Back-In-Time Beauty,” I’ll be rediscovering old cult classic beauty staples and determining whether these goodies can actually stand the test of the test of time or whether they were an overhyped release that will eventually fade into obscurity.
For my inaugural post in this series, I’ll be reviewing the L’OREAL True Match Foundation. Please keep reading for more on this OG drugstore foundation staple.
- 45 shades across 3 undertones (warm, neutral, cool)
- Hydrating formula with a natural finish
- Medium coverage
- Pure color pigments match wearer’s unique skin color and undertones
- Lightweight, oil-free, non-greasy formula that won’t clog pores
Foundation Price & Packaging
In the U.S. the True Match Foundation retail price varies drastically from retailer to retailer, with chains like target selling the Famous foundation for $5.79 USD while Ulta sells the product for $10.99 USD. The foundation is subject to further price fluctuations due to the highly discounted and promotional nature of drugstore beauty.
Although the small packaging is friendly for travel, the L’OREAL True Match packaging is a total fail because it is hard to get out the right amount of foundation without wasting product. I wish that L’OREAL would repackaging this foundation to include a pump, an applicator, or a squeeze tube instead of a bottle.
Selecting My Shade In-Store
One of the biggest hurdles that consumers face when selecting a foundation shade in-store at the drug store is finding the correct shade without being able to test product. The shade selection process can become even more burdensome when there is a wide variety of shades in slightly nuanced variations.
Although I knew my undertone (neutral), I struggled to land on a shade. To help me select my shade, I used some other drugstore classics as a reference point – Maybelline Fit Me Matte & Poreless (120) and the Wet n’ Wild Photo Focus Foundation (Soft Beige). The below photo shows the TrueMatch foundation swatch compared to my other foundations.
Foundation Application & Wear-Time
The True-Match Foundation is a watery formula that I find is best applied with the fingers or a sponge. This foundation provides a solid, medium coverage and gives the skin a beautiful, healthy looking glow immediately upon application. Whenever I wear this foundation I receive compliments on how even and radiant my skin looks.
Although the foundation applies beautifully, this is not a long-lasting foundation. No matter how I set this foundation, my skin starts to look shiny and greasy within 6-8 hours of wear. A blotting sheet will quickly absorb the excess grease without altering the look of my base makeup.
It is true that this foundation does not clog pores or feel thick or heavy on the skin. Moreover, this foundation plays nicely with other powder, cream, and liquid products layered over the top (or underneath). Finally, I want to call out that this does dry down a little darker than when it is initially applied.
Despite my issues with the wear-time, I fully understand why this foundation is a cult classic: the line has a wide shade selection, provides a beautiful, natural finish, and helps the skin to appear more radiant.
This foundation would be best suited for individuals with normal skin, but oily individuals (like me), can make this work for shorter periods of time. I will consider repurchasing this foundation again because of how beautiful this looks on my skin.
Have you tried the L’OREAL True Match foundation before? What is your holy grail foundation? Please let me know in the comments below.