Okay, okay – I am currently on a Low Buy, BUT this affordable haul includes a ton of goodies that I purchased earlier this Winter / Spring that I felt excited to share with you all.
Despite behind a diehard drug store beauty fan, I came to the recent realization that I don’t actually talk about affordable beauty enough on my blog (outside of ColourPop). Although ColourPop is inexpensive, there aren’t as easily accessible as “traditional” drugstore brands given that purchases don’t qualify for free US shipping if they are under $30.00 USD.
Recently, I snagged a few affordable drugstore goodies from Target and CVS Health that I am stoked to be sharing with you! Nearly everything I grabbed is from a brand that I’ve yet to try, so I’m excited to see how these will perform.
E.L.F Cosmetics | Opposites Attract Eyeshadow Palette
I haven’t purchased any eyeshadows from E.L.F. Cosmetics since I was in middle school; however, when I saw the Opposites Attract Eyeshadow Palette I was immediately entranced by the mix of warm and cool-tone shades in this palette. Opposites Attract is very reminiscent of the Urban Decay Born to Run Palette (which is still on my makeup wishlist), but is a fraction of the price ($14.00 USD compared to $49.00 USD).
E.L.F’s Opposites Attract Palette consists of 18 shadows, nine cool-tones and nine warm-tones. The palette contains five shimmer shades and thirteen matte shades. E.L.F is Cruelty-Free.
Opposites Attract Eyeshadow Palette Price: $14.00 USD
Eternal | Nail Enamel & 2 Step Gel
This past year I went through my entire nail polish collection. Sadly, more than 95% of my collection was decluttered because the polishes had gone off. As a result, I was left with only my top coat, base coat, and two or three random shades.
While on vacation I had a major urge to paint my nails, so I picked up two shades of polish from the brand Eternal in a periwinkle and mint shade. These are colors that I frequently request whenever I’m getting a professional manicure – regardless of the season. During another pit stop to CVS, I grabbed 3 of the 2 Step Gel Polishes in nude, coffee toffee, and navy, as well as a matte top coat.
Although I’ve never tried this brand, I was encouraged by Eternal Enamel’s packaging and was impressed by the wide array of colors available. The brand’s aesthetic reminds me of Essie, but is a fraction of the price.
These polishes formulated without Formaldehyde, Toluene, and DBP and are made in the USA. I am unsure as to this brand’s Cruelty-Free status. Note, these are only available via Amazon (online) or in-store at select CVS Health locations.
Normal Nail Polish Price: $1.50 USD
Step 1 Color Gel Price: $3.89 USD
Matte Top Coat: $1.99 USD
L.A. Girl | HD Pro Concealer
The L.A. Girl Pro Conceal HD Concealers are beloved drug store concealer known for being ridiculously inexpensive and full coverage. Although I am a big fan of the Maybelline Age Rewind Concealer, lately this staple has been settling into my fine lines and badly creasing.
Given my eye concerns, wrinkles and dark circles, I opted to pick up the L.A. Girl HD Pro Concealer in the peach color corrector shade. This concealer promises to neutralize dark circles and to minimize the appearance of fine lines. L.A. Girl is Cruelty-Free.
L.A. Girl HD Pro Concealer Price: $3.99 USD
L’OREAL Paris | ELVIVE Total Repair 5 Rapid Reviver Deep Conditioner
I’ve had really good luck with L’OREAL’s various haircare lines, so when I stumbled across the ELVIVE Total Repair Reviver Deep Conditioner I knew I had to try this. I have fine, frizzy, damaged hair that is prone to getting tangled and breaking. This deep conditioner promises to help prevent breakage and tangling, while reinforcing the fiber of your hair. L’Oreal is not Cruelty-Free.
Price: $5.99 USD
Maybelline | Fit Me Concealer & Soda Pop Palette
Again, as previously mentioned, my beloved Age Rewind Concealer has been settling badly into my fine lines. In my search for the perfect drug store concealer, I decided to pick up the Maybelline Fit Me Concealer in the shade Fair. This liquid concealer promises to provide flawless coverage in an oil-free formula.
Fit Me Concealer Price: $8.29 USD
Did I need another eyeshadow palette? No. Have I been stalking the Soda Pop Palette since I saw Jackie Aina create a look with it? Yes. When I was younger I used to love the Maybelline eyeshadow quads, but stopped buying them when I became more of a luxury makeup shopper. I’m excited to see how the Soda Pop Palette will perform compared to my other favorite formulas.
Soda Pop Palette Price: $13.99 USD
Maybelline is not Cruelty-Free
NYX | Ultimate Edit 6-Pan Palette & Epic Ink Liner
A few years ago, NYX seemed to be every beauty guru’s favorite, go-to drug store brand. However, after being disappointed with the brand’s liquid lipsticks, lip liners, and pencil eye liners, I shied away from the brand for a long time. Nevertheless, in my pursuit to try more drugstore brands, I decided to give NYX products another shot.
I’ve been on the hunt for a new liquid liner because I no longer feel comfortable purchasing from Kat Von D due to some problematic statements she’s made. NYX’s Epic Ink Liner seems to be a top-recommended eyeliner loved by beauty bloggers and regular consumers alike.
Epic Ink Eyeliner Price: $8.99 USD
At the time I purchased the eyeliner, CVS was running a promotion, so I opted to grab the NYX Ultimate Edit Petite Palette in Brights because I’ve never tried any NYX shadows. Also, I don’t have any mattes that are as bright as those included in this mini palette.
Ultimate Edit Petite Palette Price: $6.99 USD
NYX is Cruelty-Free.
Peripera |Ink Velvet & Cushion Pang Lip Tints
I stopped in my tracks when I saw that CVS Health was now carrying the brand, Peripera, a well-known K-Beauty brand. Not only have I been wanting to try more K-beauty products, but I’ve been wanting to explore lip tints, specifically. I picked up two lip tints and a tinted lip balm. For those unfamiliar with lip tints, these lip products are meant to stain the lips with a wash of color.
- Peripera Ink Velvet Lip Tint – Beauty Pink Rose ($13.99 USD)
- Peripera Cushion Pang Lip Tint – Swaggy Red ($17.99 USD)
- Peripera Butter Pang – Peach Butter ($12.99 USD)
Fun fact: I had no idea how much these Peripera lip products were until I reached the cash register at CVS. Had I known that these were priced at the upper echelon of the drugstore, I would not have snagged three items at the same time. Nevertheless, I bought each item because (1) I was embarrassed and (2) I had three coupons that made each item significantly cheaper than the standard price.
I am unsure if Peripera is Cruelty-Free.
Pixi by Petra | Best of Rose Collection
Pixi is a strange brand. They’re too expensive to be considered a true drugstore brand, but they aren’t premium enough to be considered a prestige brand in the U.S.. Given the brand’s higher price points, I’ve always shied away from trying Pixi when I’ve perused the beauty aisles at Target.
However, I’m so tired of reading rave reviews about Pixi because I feel so out of the loop! Although the Pixi Glow Tonic is typically the most hyped up product from the brand, the Glow Tonic wasn’t as appealing at this time because I already own quite a few skin brightening serums.
Thus, I opted to snag a mini trio Best of Rose Collection (cleanser, toner, and moisturizer) instead. When it comes to skincare, I love buying mini sets because they enable me to try a full system without dropping tons of money. Pixi is Cruelty-Free.
Price: $22.00 USD
Revlon | Kiss Cushion Lip Tint
I blame Pinterest for this purchase. After seeing countless ads on Pinterest advertising the new Revlon Lip Tints, I knew I had to give these a try! Ultimately, I picked up the shade Pretty Kiss, a light brown nude.
I’m interested to see how this lip tint performs compared to Peripera. I’m rooting for this product to be a winner because Revlon tends to be an overlooked brand. Revlon is not Cruelty-Free.
Price: $9.99 USD
One of my favorite aspects of purchasing drug store goodies is “hunt” that goes along with searching for the best deals. Every single item above was purchased at a discounted price due to a retailer-specific deal or coupon. That being said, the above products reflect the standard price points.
Disclaimer: the prices listed reflect the standard retail price where I purchased each item, not reflecting any discounts, sales, or coupons. The online prices may vary.
Do you tend to purchase more affordable or high end makeup? What is your favorite affordable or drug store brand? Please let me know in the comments below.