Bad or Rad | Milk Makeup Review

Bad or Rad | Milk Makeup Bad or Rad Review and Swatches

Like other American, It-Girl indie brands, Glossier and Nudestix, Milk Makeup is a hot, new beauty brand known for its inclusive messaging and unique, clean beauty offerings. This brand champions the no-makeup makeup look for the girl of guy on the go through their multi-use makeup products. But does the brand live up to the hype?

Please keep reading for an in-depth review of Milk Makeup’s cult classic products: Blur Stick Matte Primer, Lip + Cheek Cream Stick in Werk, Supernova Holographic Highlighter, Lit Highlighter, and KUSH Mascara.

Brand Ethos

Founded by Mazdack Rassi and Zanna Roberts Rassi, Milk Makeup promises to provide beauty for everyone. The brand emphasizes the importance of creativity, self-expression and #LivingYourLook. Moreover, Milk Makeup is vegan, cruelty-free, and paraben-free. Comparable brands include Glossier and Nudestix.

Milk Makeup Review | Beauty Flat Lay | Blush, Highlighter, Primer, Toner, Mascara
The Milk Makeup Minis make it easy to test products without investing a ton of money

Milk Makeup 

Mini Blur Stick Matte Primer | $14.00 USD

The Milk Makeup Blur Stick Matte Primer promises to be a silicone-free, oil-free matte primer stick that will blur the look of fine lines and pores.

Claims: The Blur Stick claims to be a lightweight, silicone-free, matte primer that minimizes the appearance pores and fine lines. The formula is described as “velvety.” Milk promises that clear primer will provide a shine-free canvas that blurs imperfections and makes your makeup last longer.

This is designed to be worn under makeup or on its own to provide a matte, perfected look to the skin without clogging pores. Supposedly this is ideal for all skin tones and for normal-to-oily skin.

Ingredients & CF Status: The Milk Makeup Blur Stick Matte Primer is cruelty-free, paraben-free, vegan, silicone-free, dimethicone-free, oil-free, gluten-free, soy-free, and talc-free.

Application: This is best applied when using your fingers and then tapping into the skin. First, rub your finger over the top of the stick until the product warms up and softens. Then gently pat onto the skin over textured areas. If applied directly to the skin, a lot of pressure (and tugging) is required.

Reality: Here’s the thing: this primer is super lightweight, BUT I found this to be very stiff and difficult to apply initially (because I was applying it wrong). As a stick primer, I want to rub this on my skin and see results, but this requires additional effort. To get this primer to do what it promises, I have to rub my finger across it until the product warms and softens.

Does it blur skin without clogging pores? Sure. Would I purchase this again? Honestly, if I’m buying a stick primer, I want to use something that requires less effort.

Bad or Rad: This isn’t the worst primer I’ve used, but it hasn’t left a lasting impression on me. Would I buy it again? Maybe.

Milk Makeup Review | Holographic Highlighter | Lit Highlighter | Werk Blush + Lip
Minis of Milk’s best selling highlighters & blush + lip stain

Mini Lip + Cheek in Werk | $14.00 USD

The Mini Lip + Cheek product is a multi-use, cream lip and cheek color stick. The shade Werk is described as a dusty rose. Note: this is the only shade that comes in a mini. All other iterations need to be purchased as a full-size.

Claims: Milk Makeup promises that the Lip + Cheek Multi-stick will be easy-to-apply, buildable, and bendable. It promises to provide creamy color with a single swipe and will absorb easily.

Ingredients & CF Status: The Lip + Cheek multi-stick is formulated with Mango butter and avocado oil to provide rich color and hydration. Additionally, this product is formulated without Parabens, Sulfates, and Phthalates. Finally, this product is vegan, cruelty-free, and fragrance-free.

Application: Although this can be applied with a brush, the Lip + Cheek product performs best when applied directly to the skin and blended out with the fingers. As with all cream products, this should be applied before setting the face with powder.

Reality: Y’ALL. I LOVE THIS BLUSH!!! Not only is this easy to apply and blend out, but the blush adds the most beautiful, natural flush to the cheeks without looking greasy or shiny. Additionally, the product is long-wearing (when set). Compared to Glossier’s Cloud Paints, Milk Makeup’s Lip + Cheek Multi-stick initially feels thicker and greasier on the skin, but this feeling doesn’t last once the product is blended out. Also, compared to the gel-cream cloud paint formula, he multi-stick is much easier to blend out on the skin.

FYI: I haven’t been reaching for this as a lip product because I don’t find it to be pigmented enough for my lips.

Bad or Rad: This is definitely a rad product and I know that I want to try more colors of this blush. This is a must-buy for anyone who loves makeup but lacks the time to apply a full-blown beauty look. Fans of natural-looking makeup will love this.

Milk Makeup Review | Mini Holographic Highlighter | Mini Lit Highlighter | Mini Werk Lip + Cheek
The Milk minis come in compact, easy to use twist top packaging

Mini Holographic Highlighter in Supernova| $14.00 USD

The Mini Holographic Highlighter in Supernova is meant to provide “prismatic” shine to the cheeks, lips, and eyes. This comes in three shades and all sizes can be purchased as minis.

Claims: Milk Makeup claims that the multi-use holographic highlighter leaves the skin, lips, and eyes feeling hydrated and glowing.

Ingredients & CF Status: The Holographic Highlighter is made with “meteorite powder”, twilight pearls, mango butter, coconut oil, and avocado oil. These are formulated without Parabens, Sulfates, and Phthalates. The Holographic Highlighter is both vegan and cruelty-free.

Application: This is best applied directly to the skin, either bare or overtop makeup and blended out with fingers. Apply this prior to setting the face with powder.

Reality: Although I liked this highlighter, I didn’t see a huge holographic effect. As someone who doesn’t typically rock that kind of look on a daily basis, I don’t mind that this wasn’t as silvery-purple tinted as I expected it to be. However, it does provide a beautiful, dewy glow.

Bad or Rad: I liked this highlighter, but I wouldn’t purchase the holographic formula again. Instead, I’d rather pick up another one of the brand’s “traditional” stick highlighters.

Swatches of Milk Makeup's Holographic Highlighter, Lit Highlighter, Werk Lip + Cheek
L:R: Holographic Highlighter, Lit Highlighter, Werk Lip + Cheek

Mini Highlighter in Lit | $14.00 USD

The Milk Makeup Highlighter in Lit is a creamy, dewy highlighter meant to provide a beautiful, everyday glow. The shade Lit is a champagne-pearl color, while the shade Turnt is a rose-gold color. Both shades can be purchased as a mini.

Claims: Milk claims that the cream highlighter will is easily applied with one swipe across the skin. This is meant to highlight and hydrate the skin with an iridescent pearlescent glow. According to online claims, this is designed to instantly absorb and blend on the skin once the product interacts with the skin’s body heat.

One swipe should provide a natural glow, while additional layering promises to provide a more intense, luminous shine.

Ingredients & CF Status: The highlighter is infused with micro-shimmer, mango butter, peach nectar, and avocado oil. This is formulated without Parabens, Sulfates, and Phthalates. Milk Makeup does not test on animals.

Application: This can be applied directly to the skin or dabbed on with the fingers. For best results, apply before setting the face with powder.

Reality: This has become a staple in my beauty routine. In fact, I had to force myself to swap this out of my daily makeup basket, so I’d use some other highlighters in my collection. Lit provides a natural, effortless-looking glow that makes my skin look radiant and dewy without looking greasy. When wearing this highlighter, I received so many compliments on my skin’s radiance.

Bad or Rad: Lit is such a rad highlighter and the Milk formula is killer. Now I want to try the shade Turnt, too. Fans of natural-looking, glossy or dewy highlighters will love this highlighter. Fans of metallic-looking, glittery formulas are less likely to enjoy the Milk Makeup highlighters.

Lift, Lengthen, and condition your Lashes with the Milk Makeup KUSH Mascara
Lift, Lengthen, and condition your Lashes with the Milk Makeup KUSH Mascara

Mini KUSH High Volume Mascara | $12.00 USD

The KUSH High Volume Mascara is a cannabis-infused mascara that is meant to blacken and volumize lashes.

Claims: The KUSH High Volume Mascara promises to provide lasting volume, length, and curl without clumping, flaking, or drying out the lashes. The cannabis seed oil is meant to condition the lashes, while the heart-shaped fibers of the formula are meant to provide a longer and thicker looking lash.

Ingredients & CF Status: As previously mentioned, this product is infused with cannabis seed oil. The KUSH High Volume Mascara is cruelty-free, paraben-free, sulfate-free, phthalate-free, vegan, gluten-free, fragrance-free, and silicone-free.

Application: For best results, start at the base of the lash and wiggle the wand upwards. Multiple layers will add additional lift, length, and volume. Be aware, this is a wet formula so this may smudge.

Reality: Not only did my lashes look long, voluminous, and lifted, but the mascara opened up the overall appearance of my eyes. As a result, my eyes looked larger and more awake. Also, my lashes looked more natural and felt less crunchy, compared to other traditional mascara formulas. I received countless compliments on my lashes on the days I wore this mascara.

Bad or Rad: Out of all the Milk products I tried, the Kush Mascara was the standout product. Although I would certainly buy this mascara again, a common complaint is that this doesn’t add enough of a curl for individuals with naturally straight lashes.

Where to Purchase

In the US, Milk Makeup is sold at Sephora and Cult Beauty in the UK. Note, if purchased directly on, students can receive 10% of their purchase.

Milk Makeup Review | KUSH Mascara, Lip + Cheek, Holographic Highlighter, Lit Highlighter | Makeup Minis | Beauty Review

Final Thoughts on Milk Makeup

Although certain products were duds, I was pleasantly surprised by how much I enjoyed many of the cosmetic products. Simply put, these makeup products enhance my natural beauty and speed up my beauty routine in a noticeable way. Moreover, I appreciate the cleaner formula for each product. I will definitely purchase more cosmetics products from the brand. Current items on my beauty wish list include the Matte Cream Bronzer, the Micro Fiber Brow Gel, the Hydro-Grip Primer, and the Blur + Set Matte Loose Setting Powder.

However, I am hesitant to try any of the brand’s skincare in the future as both products I tried irritated my skin. The Watermelon Brightening Serum caused breakouts and the Cooling Water Stick caused an intense burning reaction that lasted for days. To read about my experience with the Cooling Water Stick check out my Worst of Beauty 2018 post.

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Milk Makeup Review

Love the no-makeup makeup look? Check out my Glossier haul and my in-depth review of Glossier‘s cult classic products. Looking for new, everyday glamour? Check out this review of the MAC x Disney’s Aladdin Collection.

Have you tried anything from Milk Makeup before or are you interested in any of these goodies? What is your go-to easy beauty staple? Please let me know in the comments below.

51 thoughts on “Bad or Rad | Milk Makeup Review

  1. I love reading your bad or rad posts – it really helps me with deciding whether to try these products, and really makes me to really want to buy the rad ones. The lit highlighter and the werk cheek and lips Aden officially on my want list!! They look so nice!!

    Liked by 3 people

  2. I loved this post, super informative and very honest! I’m so intrigued to try a few products, definitely going to have to pick up the mascara next month and my lashes are pretty curly so I hopefully will get along with it just as good if not better (I’m doing a Beauty No Buy in April) I’m already SO excited!

    – Gillian x

    Liked by 2 people

  3. I’ve been hearing a lot of beauty influencers raving about Milk makeup and I was curious to see what the hype was.
    I still haven’t try their products because I thought they were just an ordinary brand. I’m so glad I read this post cause now I have an idea of what the brand represents and have some background on what products to try.
    I’m all for cruelty-free and vegan makeup so that’s a plus. The Kush Mascara and the Lip + Cheek are definitely some I would love to try.

    Thank you for this honest review.

    Have a great day.

    Estée Izaola |

    Liked by 2 people

  4. oo Interesting brand!! I was disappointed too when I got around to reading the holographic highlighter and how you couldn’t notice much of it 😦 Good the blush and the mascara worked great though!! I need that mascara in my life 🙂

    Liked by 1 person

  5. I keep seeing this Milk brand everywhere, but haven’t tried it. This post was super informative, and now I have a better idea of what products would be best for me to try first. I’d definitely check out that mascara, the ‘Lit’ highlighter, and the blush!

    Liked by 2 people

  6. I like Milk Makeup is about being sustainable and having ingredients that actually help you than hurt you. I like that the primer is super affordable. Big plus that it is lightweight. It is a bummer that you need to put some extra work in, but I rather have that than have added chemicals. It is great that you liked the lip and cheek product! Pretty cool that it is a multi-use product. I love how the mascara looks! Glad you enjoyed their products overall!

    Nancy ♥

    Liked by 2 people

  7. Thank you for the detailed review!! I’ve been curious about Milk Makeup for a long time but I’ve never taken the plunge to reach for their products. I didn’t realize how affordable they were, either. $12 for a GREAT mascara that’s also cruelty-free is a steal!

    Liked by 1 person

    1. Aw thank you so much for this comment – and honestly same! I was hesitant to try them for so long, but when I saw that they sold mini versions of their products, I couldn’t resist!! 😀


  8. Milk Makeup has always really interested me although i’ve never tried it as there’s really no where to buy it from in Aus! Whenever I think of this brand I always think of really simple makeup, that seems easy to use, maybe that’s due to the fairly simple and straightforward packaging and branding. You’ve really really interested me in that mascara though, the fact that it has cannabis seed oil is SO intriguing and it honestly sounds like it worked really well! I’m a sucker for a good mascara, I think im going to add that to my ever growing list of products I wanna buy when I go to the states! 😉 Great post! xx

    Liked by 1 person

    1. Yes you’re totally correct – it definitely is that simple, on-the-go makeup with minimalist packaging! I’m glad this review interested you – def check out some of the minis when you’re here in the states!! 😀

      Liked by 1 person

  9. I’m super confused on why a seemingly vegan make up company calls themselves milk make up? I was expecting a bit more Cleopatra…
    I’m not a huge make up girl but I do like the sound of that mascara and I am very tempted for the two odd times a year I wear make up from your review.

    Liked by 2 people

  10. Goodness! It’s been awhile since I’ve been able to read! I’m so glad I popped on because I love these Bad /Rad posts. I don’t know where I can buy it from here but I’m curious to find it! You have struck my interest. 😂😂🤔 X

    Liked by 2 people

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