Like other American, It-Girl indie brands, Glossier and Nudestix, Milk Makeup is a hot, new beauty brand known for its inclusive messaging and unique, clean beauty offerings. But does the brand live up to the hype?
Founded by Mazdack Rassi and Zanna Roberts Rassi, Milk Makeup promises to provide beauty for everyone. The brand emphasizes the importance of creativity, self-expression and #LivingYourLook. Moreover, Milk Makeup is vegan, cruelty-free, and paraben-free. Comparable brands include Glossier and Nudestix.
Mini Blur Stick Matte Primer | $14.00 USD
The Milk Makeup Blur Stick Matte Primer promises to be a silicone-free, oil-free matt primer stick that will blur the look of fine lines and pores.
Claims: The Blur Stick claims to be a lightweight, silicone-free, matte primer that minimizes the appearance pores and fine lines. The formula is described as “velvety.” Milk promises that clear primer will provide a shine-free canvas that blurs imperfections and makes your makeup last longer.
This is designed to be worn under makeup or on its own to provide a matte, perfected look to the skin without clogging pores. Supposedly this is ideal for all skin tones and for normal-to-oily skin.
Ingredients & CF Status: The Milk Makeup Blur Stick Matte Primer is cruelty-free, paraben-free, vegan, silicone-free, dimethicone-free, oil-free, gluten-free, soy-free, and talc-free.
Application: This is best applied when using your fingers and then tapping into the skin. First, rub your finger over the top of the stick until the product warms up and softens. Then gently pat onto the skin over textured areas. If applied directly to the skin, a lot of pressure (and tugging) is required.
Reality: Here’s the thing: this primer is super lightweight, BUT I found this to be very stiff and difficult to apply initially (because I was applying it wrong). As a stick primer, I want to rub this on my skin and see results, but this requires additional effort. To get this primer to do what it promises, I have to rub my finger across it until the product warms and softens.
Does it blur skin without clogging pores? Sure. Would I purchase this again? Honestly, if I’m buying a stick primer, I want to use something that requires less effort.
Bad or Rad: This isn’t the worst primer I’ve used, but it hasn’t left a lasting impression on me. Would I buy it again? Maybe.
Mini Lip + Cheek in Werk | $14.00 USD
The Mini Lip + Cheek product is a multi-use, cream lip and cheek color stick. The shade Werk is described as a dusty rose. Note: this is the only shade that comes in a mini. All other iterations need to be purchased as a full-size.
Claims: Milk Makeup promises that the Lip + Cheek Multi-stick will be easy-to-apply, buildable, and bendable. It promises to provide creamy color with a single swipe and will absorb easily.
Ingredients & CF Status: The Lip + Cheek multi-stick is formulated with Mango butter and avocado oil to provide rich color and hydration. Additionally, this product is formulated without Parabens, Sulfates, and Phthalates. Finally, this product is vegan, cruelty-free, and fragrance-free.
Application: Although this can be applied with a brush, the Lip + Cheek product performs best when applied directly to the skin and blended out with the fingers. As with all cream products, this should be applied before setting the face with powder.
Reality: Y’ALL. I LOVE THIS BLUSH!!! Not only is this easy to apply and blend out, but the blush adds the most beautiful, natural flush to the cheeks without looking greasy or shiny. Additionally, the product is long-wearing (when set). Compared to Glossier’s Cloud Paints, Milk Makeup’s Lip + Cheek Multi-stick initially feels thicker and greasier on the skin, but this feeling doesn’t last once the product is blended out. Also, compared to the gel-cream cloud paint formula, he multi-stick is much easier to blend out on the skin.
FYI: I haven’t been reaching for this as a lip product because I don’t find it to be pigmented enough for my lips.
Bad or Rad: This is definitely a rad product and I know that I want to try more colors of this blush. This is a must-buy for anyone who loves makeup but lacks the time to apply a full-blown beauty look. Fans of natural-looking makeup will love this.
Mini Holographic Highlighter in Supernova| $14.00 USD
The Mini Holographic Highlighter in Supernova is meant to provide “prismatic” shine to the cheeks, lips, and eyes. This comes in three shades and all sizes can be purchased as minis.
Claims: Milk Makeup claims that the multi-use holographic highlighter leaves the skin, lips, and eyes feeling hydrated and glowing.
Ingredients & CF Status: The Holographic Highlighter is made with “meteorite powder”, twilight pearls, mango butter, coconut oil, and avocado oil. These are formulated without Parabens, Sulfates, and Phthalates. The Holographic Highlighter is both vegan and cruelty-free.
Application: This is best applied directly to the skin, either bare or overtop makeup and blended out with fingers. Apply this prior to setting the face with powder.
Reality: Although I liked this highlighter, I didn’t see a huge holographic effect. As someone who doesn’t typically rock that kind of look on a daily basis, I don’t mind that this wasn’t as silvery-purple tinted as I expected it to be. However, it does provide a beautiful, dewy glow.
Bad or Rad: I liked this highlighter, but I wouldn’t purchase the holographic formula again. Instead, I’d rather pick up another one of the brand’s “traditional” stick highlighters.
Mini Highlighter in Lit | $14.00 USD
The Milk Makeup Highlighter in Lit is a creamy, dewy highlighter meant to provide a beautiful, everyday glow. The shade Lit is a champagne-pearl color, while the shade Turnt is a rose-gold color. Both shades can be purchased as a mini.
Claims: Milk claims that the cream highlighter will is easily applied with one swipe across the skin. This is meant to highlight and hydrate the skin with an iridescent pearlescent glow. According to online claims, this is designed to instantly absorb and blend on the skin once the product interacts with the skin’s body heat.
One swipe should provide a natural glow, while additional layering promises to provide a more intense, luminous shine.
Ingredients & CF Status: The highlighter is infused with micro-shimmer, mango butter, peach nectar, and avocado oil. This is formulated without Parabens, Sulfates, and Phthalates. Milk Makeup does not test on animals.
Application: This can be applied directly to the skin or dabbed on with the fingers. For best results, apply before setting the face with powder.
Reality: This has become a staple in my beauty routine. In fact, I had to force myself to swap this out of my daily makeup basket, so I’d use some other highlighters in my collection. Lit provides a natural, effortless-looking glow that makes my skin look radiant and dewy without looking greasy. When wearing this highlighter, I received so many compliments on my skin’s radiance.
Bad or Rad: Lit is such a rad highlighter and the Milk formula is killer. Now I want to try the shade Turnt, too. Fans of natural-looking, glossy or dewy highlighters will love this highlighter. Fans of metallic-looking, glittery formulas are less likely to enjoy the Milk Makeup highlighters.
Mini KUSH High Volume Mascara | $12.00 USD
The KUSH High Volume Mascara is a cannabis-infused mascara that is meant to blacken and volumize lashes.
Claims: The KUSH High Volume Mascara promises to provide lasting volume, length, and curl without clumping, flaking, or drying out the lashes. The cannabis seed oil is meant to condition the lashes, while the heart-shaped fibers of the formula are meant to provide a longer and thicker looking lash.
Ingredients & CF Status: As previously mentioned, this product is infused with cannabis seed oil. The KUSH High Volume Mascara is cruelty-free, paraben-free, sulfate-free, phthalate-free, vegan, gluten-free, fragrance-free, and silicone-free.
Application: For best results, start at the base of the lash and wiggle the wand upwards. Multiple layers will add additional lift, length, and volume. Be aware, this is a wet formula so this may smudge.
Reality: Not only did my lashes look long, voluminous, and lifted, but the mascara opened up the overall appearance of my eyes. As a result, my eyes looked larger and more awake. Also, my lashes looked more natural and felt less crunchy, compared to other traditional mascara formulas. I received countless compliments on my lashes on the days I wore this mascara.
Bad or Rad: Out of all the Milk products I tried, the Kush Mascara was the standout product. Although I would certainly buy this mascara again, a common complaint is that this doesn’t add enough of a curl for individuals with naturally straight lashes.
Where to Purchase
In the US, Milk Makeup is sold at Sephora, Urban Outfitters and Cult Beauty in the UK. Note, if purchased directly on MilkMakeup.com, students can receive 10% of their purchase.
Final Thoughts on Milk Makeup
Although certain products were duds, I was pleasantly surprised by how much I enjoyed many of the cosmetic products. Simply put, these makeup products enhance my natural beauty and speed up my beauty routine in a noticeable way. Moreover, I appreciate the cleaner formula for each product. I will definitely purchase more cosmetics products from the brand. Current items on my beauty wish list include the Matte Cream Bronzer, the Micro Fiber Brow Gel, the Hydro-Grip Primer, and the Blur + Set Matte Loose Setting Powder.
However, I am hesitant to try any of the brand’s skincare in the future as both products I tried irritated my skin. The Watermelon Brightening Serum caused breakouts and the Cooling Water Stick caused an intense burning reaction that lasted for days. To read about my experience with the Cooling Water Stick check out my Worst of Beauty 2018 post.
Have you tried anything from Milk Makeup before or are you interested in any of these goodies? What is your go-to easy beauty staple? Please let me know in the comments below.